Types (Niche)

Image: Netflix

Netflix launched its latest dating reality TV show Jewish Matchmaking in May, and it’s already sparking new interest among young singles to try the age-old practice.

According to Jewish Unpacked, matchmaking is ancient but gets a fresh new look on the Netflix series, hosted by Aleeza Ben Shalom, Dating Coach and Matchmaker. One of the contestants is content creator Cindy Seni (who has also hosted videos for Unpacked), who was contacted by the production team to audition.

“I was making a lot of reels about being single,” Seni told Unpacked. “So I was sent an email, and then I just applied as a joke at the beginning, because I had just gotten out of a relationship. And I was like, Well, why not? You know, if someone’s gonna find me a husband, it’s going to be Netflix.” 

New research shows that the global dating market is still growing, and is expected to surpass US $12.8 billion by the year 2032. Currently, the market is at US $7.3 billion.

Most of the CAGR (compound annual growth rate) will come from the Asia-Pacific market, where there is the largest young population. In fact, this region has 2 billion active internet users, accounting for 49 percent of the total population. India, Japan and China are seeing the most growth, especially with technology advancements and AI-driven matchmaking and dating services attracting younger users.

However in 2022, North America still brought in the most revenue share at 39 percent, followed by Europe at 25 percent, according to Yahoo! Finance.

Grindr has launched a web version of its popular LGBTQ+ dating app, allowing people the choice to see more profiles at once and larger photos of potential matches.

According to an exclusive report from Fast Company, the new desktop version will be available to paying users, and will show six profiles on one screen as well as a chat box to message. The web version also offers larger photos of each potential match.

Some Grindr users aren’t comfortable with having the Grindr app on their phones, so this new web version provides a way to use the service more discreetly. Users will still have to download the app on their phones to set up their accounts and subscribe to the service, according to Fast Company, but would be allowed to delete it after it’s established and use the web version going forward.

Shares of Match Group stock rose following the company’s second quarter forecasts, despite the decline in earnings for Q1.

Match Group reported EPS (earnings per share) of 42 cents, beating the consensus of 41 cents, per Reuters. It’s also a 5 percent increase from the same period last year. Revenue however was $787.12 million for the quarter, below the expected $793.87 million, and a 2 percent decline from the same time last year according to Yahoo! Finance.

Paying app users decreased by 1.1 percent to 15.87 million, according to Yahoo!, but revenue per payer actually increased to $16.26, up from $16 in the last quarter, a hopeful sign.

Muslim dating app Muzmatch has lost an appeal in its continuing legal battle with Match Group.

Match Group, which owns popular dating apps like Tinder, Hinge and OkCupid, filed a lawsuit against Muzmatch to change its name due to striking similarities with its own brand. The judge in the appeal upheld the June 2022 ruling calling for Muzmatch to make the name change, and the company has recently complied, changing its name to Muzz per The Times of India.

The original ruling also found in favor of Match Group due to SEO (search engine optimization) issues. Having “match” in the app’s name would mean keywords comprising the word “match” would increase Muzmatch’s chances of appearing higher up in Google searches, which means Muzmatch would unfairly benefit from Match Group’s brand.

Tinder has confirmed it is testing a new ultra-premium service priced at $500 per month, tentatively called Tinder Vault.

According to Fast Company who broke the story, Tinder Vault is offering different perks for the price point, including a 24/7 Concierge Service for those willing to pay. The details about the service are still vague, and the company said they might not offer it if there isn’t the demand, but that remains to be seen.

Tinder’s chief product officer Mark Van Ryswyk said in an interview with Fast Company that the feature is still “in its early days,” and that Tinder could even end up drastically cutting the price. There was no word on when the company plans to release the service more broadly.