Types (Niche)

I just read an interesting article regarding Match.com. They are one of the largest dating services on the internet, and this success is due partly to their marketing towards singles between the ages of 45 and 59 (Baby Boomers). These singles make up over 1.7 million members of Match.com's 15 million total membership, this is a 350% increase over the last 6 years. Another interesting thing to note is 7 out of 10 of these members are divorcees.

For more information, see the full article here.

Date.com has an interesting new way of accessing their dating site that they will be launching soon, it is called Date Mobile. This new service will allow you to browse profiles, manage your account, send SMS messages and chat with singles with your mobile phone.