Types (Niche)

USA Today had an article about singles finding love and marriage through online dating after the age 45. The article focuses mostly on older singles who have not married before. In 1990 only 0.4% of woman and 0.6% of men married for the first time between the age of 45 to 49. According to the U.S. Census, In 2006 on average men married for the first time at 27.5 years of age and woman at 25.5.

Recently dating sites have started to track this demographic of later life first marriages. Match.com reports an increase of 10% of new members since 2005 who are over the age of 45 and never have married. Currently this demographic makes up 14% of their members. Yahoo! Personals also has seen a increase of 33% in this demographic for 2006 and 2007.

Online dating has made it easier for these singles to meet. According to Craig Wax of Match.com:

As people get older, they tend to find themselves in fairly established patterns, so the ability to meet new people goes down over time. They've got to do something new if they want to meet different people.

By doing a new activity, it allows these singles to easily reach out beyond their circle of friends, family and co-workers and meet someone new. If you want to find love, online dating is your obvious choice since these services offer an environment that is geared towards matching compatible singles.

For more information about the dating services mention here, visit our Match Review (match.com) and our Yahoo! Personals Review (Personals.Yahoo.com).

Lavalife's latest dating service called LavalifePRIME for mature singles celebrated its first anniversary last week. Lavalife calls this site "one of the world's first social dating sites", since it is a combination of online dating and social networking features (which dating site isn't these days). This free site is geared towards singles 45 years or older and has gathered more than 40,000 members since it opened May 2007.

LavalifePRIME includes forums where members can discuss almost any topic. You can post unlimited photos, send messages, chat with other members in groups or message one on one. Since this site is free there are a fair number of ads displayed on most pages you visit. LavalifePRIME is still in beta and I have to wonder if they plan on keeping the site free (will they make enough with the online ads to cover costs) or once they have enough members will it become a paid service? This site does compete with Lavalife itself so, I wouldn't be surprised if it does become paid eventually, especially since income from paid advertising isn't as profitable as it use to be.

Related Stories: Lavalife Looking for Older Singles

Reuters has an article in their Lifestyle section called Older Japanese go online in search of love. It reviews the experiences of Kawamura, a 65 year taxi driver in Japan, when he decided to try out online dating to find someone to share what he calls his "second life". The dating service he signed up for was Match.com's Japanese site. Match.com launched this site 4 years ago and now has almost 850,000 profiles from singles in Japan. The 30-39 age group makes up almost half the members but the 50 and over age group is almost at 9 percent. This age group is also the fastest growing segment at Match.com Japan. One reason for this is, 1 in 5 Japanese are aged 65 years or older and this is expected to double by 2050, plus Internet use is sky rocketing among Japanese seniors.

For more information about Match.com, please read our Match Review (match.com).

A press release from Dating DNA just announced an online dating system for the iPhone and iPod Touch. For now it only seems you can browse profiles, categorize them and add them to your favorites section. There is no communication yet. The iPhone uses the very capable Safari web browser, so the interface is clean, and well organized, very much in tune with Dating DNAs main website. The web pages of the iPhone web app have been reorganized from the main dating site, to fit on the smaller screen of the iPhone. I would think this should work on other Smart Phones but, I was unable to test this (do to not owning one!).

Dating DNA has other applications that allows access to their dating members through MySpace, Facebook and craigslist. I haven't tried any of them as of yet but, I did check on Facebook and there are currently only 56 daily active users for this application.

Dating DNA is a free online dating service with the goal of connecting members of the popular social networking sites together. Since their service is free they rely on advertising to pay the bills. Having multiple platforms (the main website, the facebook app, etc..) to develop cannot be cheap. Online dating is such a competitive market and the social networking sites are flooded with dating applications right now. Most of them having very little users. It will be hard for Dating DNA to find the marketing dollars to promote to singles of these networks what they can offer.

Mark Brooks of Online Personals Watch did a guest post at TechCrunch about how the niche dating sites market share is growing fast while the top 5 sites for the most part are losing ground. The top 5 dating sites in market share, according to Hitwise are:

1. Singlesnet
2. Plentyoffish
3. True
4. Yahoo Personals
5. Match

These top 5 sites lost 7% of their overall market share when comparing Match 2008, with a year ago.

The Philadelphia Jewish Voice has an article about the Jewish dating service JDate. In it the author Gabrielle Loeb, talks about the problems of intermarriage in the Jewish community. Intermarried couples usually raise Jewish children but, by the next generation only 13 percent of the grandchildren identify themselves as Jews (according to the NJPS 2001 study). Also, a Jewish Population Survey reported that Jews who married between the years of 1996 and 2001, 47 percent of them did so outside the Jewish faith. As a comparison, in 1970 only 13 percent of Jews intermarried. It seems that intermarriage is resulting in a decrease of the over all growth rate of the Jewish population in North America.

Part of the reason the founders of JDate decided to create a dating service in 1997 was to combat this problem. They realized Jewish singles needed another way to meet someone of the same faith. Since then, this site has become very popular. Even Rabbi's have been promoting this service (see story Rabbis Helping Single Jews with Subscriptions to JDate). The media seems to love JDate as well. There are a ton of articles on this Jewish dating site and it has been mentioned in several TV shows over the last few years which also has helped it popularity.