Older Japanese Embracing Online Dating

Reuters has an article in their Lifestyle section called Older Japanese go online in search of love. It reviews the experiences of Kawamura, a 65 year taxi driver in Japan, when he decided to try out online dating to find someone to share what he calls his "second life". The dating service he signed up for was Match.com's Japanese site. Match.com launched this site 4 years ago and now has almost 850,000 profiles from singles in Japan. The 30-39 age group makes up almost half the members but the 50 and over age group is almost at 9 percent. This age group is also the fastest growing segment at Match.com Japan. One reason for this is, 1 in 5 Japanese are aged 65 years or older and this is expected to double by 2050, plus Internet use is sky rocketing among Japanese seniors.

For more information about Match.com, please read our Match Review (match.com).