Types (Niche)

We recently looked at the advertising market for this year and last (see Story) and in 2009 we are expected to see a decline in revenue earned when in previous years, online advertising was experiencing large double digit growth. I don't expect to see the free business model disappearing but it is going to get a lot tougher as companies spend their advertising dollars wiser. The funny thing with free dating sites is, they rely largely on paid dating sites for their income by displaying ads for them. If paid dating sites ever disappeared (which I do not see happening) then the free dating sites will as well.

Barry Diller, CEO of IAC (which owns Match.com and Chemistry), at a keynote address for the Advertising 2.0 conference said

I absolutely believe that the Internet is passing from its free phase into a paid system.

Diller is positive that relying on just advertising as a business model for most websites will not be sustainable in the near future. For his proof of success, Diller points to the iPhone and its popular App Store.

The problem with Barry Diller's iPhone example is, while the App Store has done extremely well, it never had any real competition. Once Google's Android mobile phone operating system matures and more companies bundle it with their phones similar to the iPhones functionality, it should be interesting to see if the iPhone continues to grab as much market share. The App Store is a very structured environment and Apple controls everything, this is both good and bad for developers. Android is open source software and free, this will spark more innovation but could create confusion for less tech savvy consumers.

For more on Diller's keynote address, read CNET News. Read our Match.com review and our Chemistry review for more information on these dating sites owned by IAC.

You want someone special in your life but, you don't want to use online dating and your circle of friends have limited social networks, what do you do? You could try a Professional Matchmaker. They bring singles together by offering a personal touch with face to face interactions. A professional matchmaker is ideal for you if you have a very busy schedule and you don't want to spend inordinate amounts of time searching and viewing online dating profiles of potential partners. The 3 most popular matchmaking services available in most major cities in the United States are The Right One, It's Just Lunch and Great Expectations. Both The Right One and It's Just Lunch state that:

... the majority of their clients are in their 30s, 40s and 50s, and come from all walks of life. And while there are fluctuations in the number of males to females who use the service, both sexes, for the most part, are evenly represented.

Members of these services tend to be the busy professional who wants to have a partner in their life but don't have the time to find one. For this premium type of service don't expect to pay online dating site prices. Prices start at around $1000 for a year of service with a professional matchmaker (this depends on the level of service you want), about 3 times as much as the average major dating site for the same time period. For this price all you need to do is give details on yourself, your personality and what type of person you are looking for. From here, most of these services will take this information and your schedule for the month, figure out who suits you best and setup some dates for you.

The Right One matching service is the oldest and has been around for 34 years (1975) and promotes the fact that nationally, they are responsible for, on average, 1 match every 17 minutes and 1 marriage per day. They also belong to an independent organization called the Matchmaking Institute which we discovered recently (see Story). The Matchmaking Institute was established in 2003 to set strict quality standards and a code of ethics in the matchmaking industry.

It's Just Lunch International has been matching singles for the last 18 years (1991). They offer their service not only in the US, but in Australia, Canada, and parts of Europe and Asia from 100 different locations. It's Just Lunch has about 30,000 members in total. who on average go on 50,000 dates a month. About 70 percent of dates lead to a second date.

Great Expectations has about 30 years of experience in matching (1980?) and over 50 locations nationwide. According to their website they have 100,000 members across the US. Currently, we do not recommend this service, do to the Arizona Attorney General filing a lawsuit against them in 2008 (see Story).

Professional matchmakers usually always are in major cities and have a smaller pool of daters than the major dating sites. What professional matchmakers may lack in number of clients (when compared to online sites) they make up in servicing the customer. You also are paying for the human intuition of the ability to size people up to determine what type of person would make a good match for them.

For more information on matchmaking professionals, check out our Matchmaking Services category.

Surprisingly over 2 percent of users on JDate are not Jewish. This doesn't mean 2 percent of users have lied on JDate, they have just answered profile questions like Do you attend synagogue? or Do you keep kosher? with the options "I will tell you later" or "Never". They usually also select “Willing to convert” under religious background as well. Anonymous non-Jewish JDaters have noted a number of reasons for using a dating site designed just for Jews. Reasons include having a number of Jewish friends and knowing a lot of the religion, to hearing about other single's success on the dating service.

Some of the Jewish members have complained about allowing non-Jews on JDate. They use the site specifically to meet other single Jews, and do not want to deal with any members who are not. I understand were these members are coming from but I do not see the harm in allowing non-Jewish members from joining if they are serious about meeting someone. All members, who don't want to see non-Jewish profiles, have to do is update there search preferences and deselect "Willing to convert" and "Will tell you later" from the Religion preference. Once the preferences are saved these members will never come up in a search again.

I don't think JDate.com will ever not allow non-Jewish members from joining. The percentage who do join is small and if they ever did prevent them then, JDate may get slapped with a legal suit by a unhappy member like eHarmony was in a similar case were they did not allowing same-sex relationships (see Story).

For more details on this Jewish dating community, read our JDate review.

According to a Times article, matchmakers in China have seen an increase in clients ever since the economy started its downturn last year. With the job market frozen in China many young college graduates are not finding any work and are experiencing financial difficulties because of the huge debt of going to school. It is estimated that only 35 percent of the 6.1 million students who graduate this year will find a job. Many young woman are using marriage as a means to ease the financial burden.

Unlike online dating, the matchmaking industry mediates dating through a broker. People who want to find a spouse register at a given agency, and the broker will pick and arrange their dates based on their requirements. The first date usually takes place at the office of the matchmaking business.

Marriage is very important to the Chinese and it is seen almost as a compulsory step for woman. As woman grow older the pressure increases not only though family but friends and the media as well. Many parents agree with their college grad daughters in getting married when work is not found. Some parents will even go out and hand pick the man for them to marry.

New Chinese dating sites like Xiaoyuanlove.com (which means Love on Campus) have seen their member numbers swell. While online dating is not as popular as a personal matchmaking services in China, things are changing fast.

Visit Time for the complete story about Matchmakers in China.

Craigslist is in the news again about their Casual Encounters section of the classifieds website. The last story in March was about a Chicago Sheriff who sued Craigslist for being one of the largest source of prostitution on the internet (see Story).

The New York Times takes a look at Craigslist, specifically the Casual Encounters section.

Like bathhouses and sex clubs, the Casual Encounters section caters to the erotic underbelly of society, where courtship gives way to expediency and anonymity is a virtue (or at least a turn-on). The section was introduced in late 2000 and is available in all cities served by Craigslist, for users gay and straight, male and female. The ads range from prim to raunchy; a good number of people include photographs of precisely what they have to offer.

I found a recent article were the author asked the question, Are free dating site like Plenty of Fish good or evil? By this the author means, if hooking up has become so easy through free dating sites, does it affect relationships and marriages, and in the end, just add to the divorce rate. He then goes on and actually compares Plenty of Fish to a gun. The analogy he uses is, are free dating sites only bad when someone misuses it? He further expands on his analogy by comparing a safety of a gun to features like site registrations and paying membership fees.

The first thing I have to wonder is, why are only free dating sites under attack? Sure more scammers, etc.. can access free sites easier than paid dating sites since there is no real barrier to creating a membership but, does this have much to do with people cheating online? I would think affair dating sites like Ashley Madison, which actually promote cheating would be his target. It is not like spending $40 on a membership is a huge financial burden for anyone.

Comparing a dating site to a gun is a little extreme. I haven't read many newspaper stories were a dating site was used to kill somebody. Some people consider guns bad, even if they are not misused. Plus, almost anything can be misused and therefore bad in certain circumstances.

For the full article, visit Muncie Free Press. For more information on this free dating site, read our Plenty of Fish review.