Match Group

2015 was the biggest year yet for online dating. Ten years ago, digital dating was still viewed with skepticism. Today, a majority of Americans believe it's a good way to meet people and 5% of Americans in committed relationships say they met their significant other online.

Now that singles have fallen head over heels for online dating, services have exploded. From the basics like Match and eHarmony, to youth-centric options like OkCupid and Tinder, to hyper-specific sites for bacon lovers and beard aficionados, there's something for everyone. So which dating services are a cut above the rest?

Bustle teamed up with Google to reveal the top-searched dating apps and sites in 2015. The list is surprisingly diverse:

1. Plenty Of Fish: Plenty of Fish sounds like a throwback to an earlier era of online dating, but the site is alive and well as we start 2016. Its inexpensive options draw 50,000 new members every day and even hooked The Match Group, which acquired POF in July 2015. See our full review of Plenty of Fish.
2. Tinder: It's no surprise that Tinder nearly took the top spot. The time-killing app made “swipe” an important part of everyone's vocabulary and totally changed the dating game. See our full review of Tinder.
3. Match: Match.com has been connecting singles since the primitive days of online dating and is still a prime choice. Over the years, the site has perfected its matching technique and remained a favorite for daters all around the world. See our full review of Match.
4. OkCupid: OkCupid revolutionized the online dating industry as an entirely free service. Today paid options have popped up, but OkCupid remains largely free to use and scores highly for its excellent compatibility algorithm. See our full review of OkCupid.
5. eHarmony: Though it began as a dating service strictly for Christians, eHarmony has expanded its service to welcome a wider variety of singles. The site has built a reputation as a go-to service for serious relationships. See our full review of eHarmony.
6. Zoosk: Zoosk quietly continued its quest for world domination in 2015. With service available in 80 countries, 25 different languages, and on your computer, phone, tablet, and Facebook, Zoosk is practically inescapable. See our full review of Zoosk.
7. Bumble: Bumble got a lot of press last year for its “Feminist Tinder” approach to online dating. The app takes the infamous swiping set-up, but attempts to lower the creep factor by putting female members in charge.
8. Hinge: Scared of meeting strangers online? Hinge solves the problem by using Facebook to connect users with mutual friends. Members can breathe easy knowing that their dates have been vetted by someone they trust. See our full review of Hinge.
9. Grouper: It's impossible to take all the awkwardness out of a first date, but Grouper helps lessen it by adding friends to the mix. The app connects groups of friends to take the pressure off.
10. Farmers Only: Yes, believe it or not, the uber-niche Farmers Only made the cut. Although perhaps it's just from people searching Google to find out if it's actually real.

If “find love” is one of your resolutions for 2016, you're in luck. Get your best pickup lines ready, because the busiest time of year for online dating is rapidly approaching.

Match.com has revealed the exact day the most users will log on in 2016, and even narrowed the time down to the minute. Using their site traffic data, Match predicts that Sunday, January 3, at 8:52 pm EST is when the most users in all of 2016 will be logging on to the site.

Why is early January peak season for online dating? January 3 follows two major holidays, Christmas and New Year's, when singletons can feel especially lonely. On top of that, the beginning of the year is prime time for New Year's resolutions, which are often made about love and relationships.

Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor for Match, says there's a biological reason for this behavior. “I think all three brain systems for love become stimulated around this time of year, including sex drive, feeling of attachment and romantic love,” she told Bustle.

She goes on to say that the novelty of the holidays can trigger the dopamine system, which encourages feelings of romance, while the hugging and nostalgia that accompany the season can trigger feelings of attachment. If you're not in a relationship, it can emphasize your singlehood.

“Moreover,” she continues, “the beginning of the new year is a natural time for rejuvenation and renewal; and has been for thousands of years. So we naturally begin to look around for a true love.”

If you can't log on exactly at 8:52 pm EST on January 3, don't stress. Match says that peak season will span the full month of January and then some. The site rountinely experiences a 60 percent leap in new members signing up between December 25 and February 14, so you could have a new special someone just in time for Valentine's Day.

And it's not just sign ups that get a boost during this time of year. The number of messages exchanged also increases with the influx of new numbers. Match says that a whopping 50 million messages are sent during peak season.

In order to secure that V-Day date, users step up their game across the board. Along with sending more messages, members use the new year to rejuvenate their profiles and add new photos. Fifteen million new images are uploaded to Match between Christmas and Valentine's Day.

Is all that effort worth it? Statistics say yes. Match predicts that 1 million people will go on dates as a result of the elevated activity during peak season. Now is the perfect time to freshen up your profile and double down on your dating efforts in 2016. For more information on this dating service, please read our review of Match.com.

For half a decade, Match.com has celebrated dating with America’s most comprehensive study on singles. This year's annual analysis surveyed 5,600 singles from all ages, ethnicities, incomes and walks of life. What it found is a new dating landscape that's laying tired stereotypes to rest.

The days of macho men and dependent women are history. Men are increasingly seeking out independent female partners and women are setting the tone in relationships. The 'Singles in America' study calls it “The Clooney Effect.” According to the study, the majority of single women in 2015:

• Want a partner with a sense of independence (89%)
• Want a partner with the same level of intelligence (86%)
• Think it's ok to casually date more than one person at a time (74%)
• Are not willing to support a partner financially (55%)
• Seek a partner who's comfortable with their sexuality (94%)
• Would not likely date someone who's less intellectual (61%)

PlentyOfFish has been in the game for years, but to keep up with upstarts like Tinder, continuous reinvention is a must. This year has seen plenty of change for POF, from being acquired by IAC/InterActive's Match Group to going public as part of the Match Group's IPO. Now the mobile app is getting a makeover.

A new update, launched December 15, 2015, has added several new features to the apps for iOS and Android. Bugs have also been fixed for a more stable user experience.

The first new feature will appeal to safety-minded singles. With free Voice Calling, you can place a secure, private call to someone without giving out your contact details. To call, open a message in your inbox. If the recipient is accepting Voice Calls, tap the phone icon to dial. Take note: calls are made through the app, so connect to wi-fi first if you're concerned about exceeding your monthly data limit.

Unless you've been living in a galaxy far, far away, you know this month is all about Star Wars. The seventh installment of the sci-fi franchise will soon premiere and fans are going crazy waiting for the big day.

To pass the time until The Force Awakens hits big screens, Match.com has done a little research on single Star Wars fans around America.

It turns out the Force is especially strong with the western US. The region with the most mentions of Star Wars-related terms in their profiles was Seattle-Tacoma-Bellevue in Washington. Cities in Texas, Colorado and Utah followed close behind. In the top nine, only one eastern city makes an appearance: Orlando-Kissimmee in Florida. Maybe east coast fans prefer Star Trek?

If you're a Han looking for your Leia, your best bet is to look in Colorado Springs, Colorado – the top city for single female Star Wars fans. Your next closest bets are Santa Rosa-Petaluma, California, and Salt Lake City, Utah. Ladies looking for a Luke-alike are most likely to find him in Orlando-Kissimmee, followed by Austin-Round Rock, Texas, and Seattle-Tacoma-Bellevue.

Match.com's research didn't stop there. The company also found that Star Wars fans are more educated than the non-fan population. Sixty percent earned a degree beyond a bachelor's. They also showed an increased interest in martial arts, clocking in at twice as likely to be into karate than the average Match user.

Match continued its research into religion, politics and career choices. Star Wars fans were 2.2 times as likely to be atheist, agnostic, or spiritual but not religious, and 2.7 times as likely to be liberal or very liberal. As for their professional paths, they were 3 times as likely to work in technology, 2.5 times as likely to work in a creative field and 2 times as likely to work in government.

Speakiing of Star Trek, Match compared fans of the legendary TV series to Star Wars buffs. The results? Star Trek users were better educated and made more money. Star Trek users were also more likely to hold extreme political views (both right and left), and less likely to be moderate in their political leanings. On the other hand, Star Wars users were more likely to be into sports and less into gardening, politics and religion.

Time to start practicing your Star Wars pickup lines. Put your love life into hyper drive, and you could have a date for the opening night of The Force Awakens.

For more info on the online dating service which brought us this study you can read our Match.com.

Were you wondering who the most popular members were on Match.com this past year? Or maybe you were wondering the percentage of blonde to brunette daters, or what music most matches were listening to? Whatever your question, Match.com seems to have answers in their 2015 wrap-up.

If you dwell in New York City, you might be surprised to learn that despite the hectic pace and its legendary status for casual relationships and ambitious and independent singles (thanks to tv shows like Girls and Sex and the City), New York City is the number one place where Match.com members want kids! Commitment and family in New York City is possible and a goal for a lot of daters, so lesson learned here: don’t let the stereotypes rule your life.

If on the other hand, you are looking for the jet set life and want to be with a doctor or lawyer, head to Durham, North Carolina or Washington, D.C. respectively.

It also appears that despite the tech-savvy iPhone users among us, Android users are becoming more likely to try online dating. In 2015, 29% more Android users joined Match.com vs. iPhone users.

This past year marked a big year for the LGBT community, with the Supreme Court ruling that marriage between same-sex couples was legal across the country. Plus, notable celebrity and former Olympic Champion Caitlyn Jenner came out to the world, making transgender rights a topic of discussion. In the online dating world, half a million members of the LGBT community joined Match in 2015.

Following are some additional highlights:

• Since we are in for a long year of political maneuvering in 2016, Match.com decided to see the Hilarys vs. the Donalds who signed up for online dating this past year. As it turns out, there are more Donalds who are members of Match. (We’ll see how this plays out in the elections.)
• Game of Thrones was the most-mentioned TV show on Match this year. (No big surprise – though fans of The Walking Dead will be pleased their show came in second.)
• The most-mentioned celebrities included Drake at #1, Taylor Swift, Beyonce and then the Kardashians.
• The most mentioned trendy words of 2015 were “swag” (coming in at #1), “bae” (because who doesn’t want to find their bae?), and “Netflix and chill” (to which I can relate).
• Most trending newsworthy topics discussed on Match include transgender, Donald Trump, and marijuana. 
• The most popular foods mentioned were sushi (coming in at #1), tacos and ramen. Delicious.
• Two times more brunettes joined than blondes.
• Last but not least, Match revealed its two most popular daters – Leonora from New York, NY and Gabriel from Los Angeles.

To find out more about this dating service you can read our review of Match.com. Happy dating!