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Jiayuan now allows users to livestream.

In technology-forward China, single people are looking to new ways of connecting with each other via dating apps beyond the traditional swipe. Now, online dating companies in China are experimenting with livestream, and soon U.S. companies could follow.

Gizmodo reported on the trend of Chinese dating apps integrating livestream features into their platforms. Jiayuan, China’s largest dating app, launched its new livestream feature this past January with an interesting twist. Instead of two users opting to chat with each other over the app in private (like with Facetime), a user can set up a chat topic and see if someone wants to join. Once one person accepts and the two start a chat, it becomes a broadcast where other users can watch and comment.

Image: Bumble

Bumble famously banned mirror selfies and introduced new photo moderation rules in 2016. The updated guidelines served to further Bumble’s mission to create a safe, friendly platform where users were encouraged to interact with the same kindness and courtesy as they do in real life. Two years later, Bumble founder and CEO Whitney Wolfe Herd is taking that mission offline and into the Texas legal system.

A bill introduced in the Texas House of Representatives in March would making sending an unsolicited nude or sexual photograph a misdemeanor punishable with a fine up to $500. Wolfe Herd, who has been campaigning to make so-called ‘cyberflashing’ a criminal offence, has worked closely with legislators and lawmakers to set the bill in motion. If passed, the bill would take effect September 1, 2019.

Match Group announced some changes in key leadership and company structure in light of its new focus on the Asian market.

As U.S. and European markets make up the bulk of revenue for Match Group, the company sees great untapped potential in Asian markets, where young single populations are booming. According to Tech Crunch, there are more than 400 million singles in Southeast Asia and two-thirds have not tried a dating app.

Match Group is focusing on Japan, Taiwan, India, South Korea and Southeast Asia with three new general managers hired to oversee expansion in these areas. One manager is Junya Ishibashi, who will become general manager of Match Group for Japan and Taiwan. Taru Kapoor will be general manager of Match Group India, and Lyla Seo is now GM of Match Group for South Korea and Southeast Asia.

Bumble made a name for itself by inviting women to take charge of their love lives and make the first move. The company’s mission to empower women, shake up outdated social norms, and fight for equal opportunities struck a chord with frustrated female daters who quickly flocked to the app. Since then, Bumble has successfully launched platforms for friendship and business networking, and has taken its pursuit of gender parity offline with a string of initiatives including Bumble Fund and a partnership with Bloggers Who Brunch.

Bloggers Who Brunch is a Los Angeles-based experiential marketing agency that connects brands with influencers through social events and innovative activations. Bumble Bizz recently collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. The ‘Women In Entertainment’ series highlighted singer, actor and host of syndicated talk show The Real Adrienne Bailon-Houghton, along with actor, influencer and fashion blogger Cara Santana.

Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”

Not content with being one of the most well-known names in the dating space - as well as a facilitator for friendships and a growing power in the world of business networking - Bumble has set its sights on conquering the entertainment industry.

The company recently announced the return of the Female Film Force, a UK-based initiative launched last year to fund short films from aspiring women filmmakers in the UK and Ireland. The inaugural 2018 competition yielded 1,100 pitches and awarded five filmmakers (writer, directors or producers) £20,000 each to make a film embodying Bumble’s values of female empowerment, equality and kindness.