Japan

A new study from Japan found that one in four married couples under the age of 40 met through a dating app, showing a cultural shift away from friends and family networks.

Japan’s children and families agency conducted a nationwide survey in July of this year, targeting 20,000 people (18,000 married and 2,000 unmarried) between the ages of 15 and 39, according to Japan Times. Researchers found that 25.1 percent of married respondents met their partner through a dating app, compared to 20.5 percent who met them through work, or 9.9 percent who met through school.

The study also found that 57 percent of married respondents said they had used a dating app (even if they didn’t meet their partners with one), compared to only 27 percent of unmarried respondents, according to Japan Times.

Netflix is debuting Japan’s first same-sex reality TV series called The Boyfriend starting July 9th.  Japan is the only country among the world’s wealthiest democracies that hasn’t recognized same-sex marriage, so producers of the series are hoping to change mindsets.

According to The New York Times, the show will feature nine men ranging in age from 22 to 36 living in a luxury beach house outside of Tokyo, a similar setting to Japan’s most popular romantic reality show Terrace House.

The contestants will operate a coffee truck together by day and cook dinner together at night, and occasionally go offsite for dates. This is a cultural shift in perception for Japanese men, who typically aren’t expected to cook and clean, leaving those duties for women. The show wants to highlight that the men participating enjoy cooking and seem to be pretty good at it.

The government in the municipality of Tokyo announced it will be launching a state-run dating app to help young singles connect, and to increase birth and marriage rates. This state run dating app was first brought to our intention back at the beginning of the year.

According to Associated Press, “Tokyo Futari Story,” the city’s new initiative, is an effort to increase couples or “futari,” in a country where young people are more commonly alone. The initiative will involve an online dating site, but the government is also developing an app.

Tokyo City Hall is heading the project and has declined to disclose many details. However, The Japan Times reported that singles who sign up will need to verify their identity through official documentation, and to prove that they are single. Government officials told the paper that tax records will be required to prove income, and potential users of the app must sign a form that says they are ready to marry. (The intention of the app is, after all, to increase marriages and childbirth rates.)

Match Group released its first quarter revenue forecast, falling below Wall Street analyst expectations as users continue to cut back on their dating app spending.

According to Reuters, the company also authorized a $1 billion share buyback plan.

The company, which owns Tinder, Hinge, OkCupid and Match among other dating apps, said paying users declined 5 percent in the fourth quarter of 2023 compared to the previous year, to 15.2 million. It expects revenue between $850 and $860 million for the first quarter, down from analysts’ forecasts of $867 million on average, according to Reuters.

Birth rates have gone down in Japan, so the local Tokyo government wants to tackle the problem with a new government-issued dating app in hopes of sparking some romance.

The big selling point for this dating app is that you won’t have to endure the high numbers of bots that come with regular dating apps, and that the platform offers a more secure online dating experience for users. The new app is backed by a government-approved vetting process, which requires users to prove their marital status and income and to take part in an online interview to confirm their identity, according to Sora News 24.

The app will be run by a private company, but the government will require official documentation from users to prove their marital status and identity, according to Nikkei Asia.

New research shows that the global dating market is still growing, and is expected to surpass US $12.8 billion by the year 2032. Currently, the market is at US $7.3 billion.

Most of the CAGR (compound annual growth rate) will come from the Asia-Pacific market, where there is the largest young population. In fact, this region has 2 billion active internet users, accounting for 49 percent of the total population. India, Japan and China are seeing the most growth, especially with technology advancements and AI-driven matchmaking and dating services attracting younger users.

However in 2022, North America still brought in the most revenue share at 39 percent, followed by Europe at 25 percent, according to Yahoo! Finance.