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Bumble Partners with Serena Williams to Debut Ad Campaign During Superbowl

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Bumble CEO and Serena Williams

Star athlete Serena Williams is making her next move as Bumble’s global advisor. The company announced that its new ad campaign featuring the award-winning tennis champion will debut during this year’s Super Bowl.

The theme of the campaign is in line with Bumble’s female-friendly focus, called “The Ball is in Her Court.” It will feature Williams making the first move in every aspect of life: dating, friendship, and business, according to the release, according to AdWeek.

Partnering with a high-profile, empowered female is a consistent reflection of the Bumble brand. In its press release, Bumble stated that Williams’ role will include enforcing Bumble’s “mission to end misogyny and empower women around the world.”

Facing rejection, Republican daters are turning to right-wing dating apps

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Republicans are having a tough time meeting people over popular apps like Tinder, Bumble and OkCupid. So in larger numbers, they are turning to specialty right-wing dating apps to find like-minded matches.

A recent report from Vox examined this trend, noting that a growing number of profiles include the phrase “Trump supporters swipe left” – so that conservatives don’t even get a chance to strike up a conversation. OkCupid and Bumble have allowed members to state up front if they won’t date someone who doesn’t agree with their politics, making it harder for people on opposite sides of the aisle to connect romantically.

Because of the brewing frustration among conservative daters, some new dating apps catering to the excluded crowd have grown in recent months. Righter, Conservatives Only, Trump Singles, Patrio, and Donald Daters all offer a politically-friendly alternative to daters who are feeling discouraged with their current options – including Trump staffers who, according to an article in the Washingtonian, said they were having trouble getting dates in D.C.

Bumble to Sponsor Prohibition NYE Party in Downtown L.A.

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Dating app Bumble announced that it will be sponsoring the seventh annual Prohibition NYE in downtown Los Angeles. The popular New Year’s Eve party has a “Roaring Twenties” theme against the backdrop of the historic Union Station.

The event is organized by McCullough and Ross in partnership with KCRW, and features world-class DJs, a live jazz ensemble, burlesque, and an open bar for guests. Live acts include local artist Classixx and Lyndsay and the All Nighters, according to the event’s PR. To help guests ring in the New Year with appropriate festivity, a ball will drop from the famous art deco ceiling of the train station.

Bumble users will be able to get into the event by showing an active profile on their phones, so if you’re interested in attending, be sure to download the app and set it up before arriving to the yellow-carpeted entrance. There will also be a photo booth, so it’s encouraged to dress for the occasion.

Hinge Partners with Chipotle for Cuffing Season

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Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.

Bumble Launches BumbleSpots to Help Its Members Meet IRL

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Bumble disclosed in an exclusive to website Bustle that they will soon be launching a new feature called BumbleSpots to help its members meet face-to-face.

BumbleSpots offers Bumble-verified locations where its members can meet so they feel safe grabbing a drink with a match for the first time IRL. It’s a new way for the female-friendly dating app to appeal to its prime market: single women.

Getting people to meet in person instead of messaging each other over a dating app is no small feat. Tinder and Hinge have been trying different approaches to get users to meet face to face, but it’s still a difficult proposition. This is especially tough for female daters, who feel unsafe meeting strangers at locations or neighborhoods that are unfamiliar. Bumble wants to remove as many barriers as possible for women to feel more empowered in the online dating process - not only to reach out via a dating app, but also initiate meeting in person.

Comedian Norm Macdonald Is Now Playing Cupid As A Dating App Co-Founder

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Celebrities aren’t immune to the pervasive popularity of online dating. Despite their fame, stars like Tiffany Haddish, Charlize Theron, Zac Efron, Martha Stewart, Chace Crawford, Katy Perry, Demi Lovato, and Andy Cohen have admitted to experimenting with dating apps. There’s even Raya - an exclusive app designed just for celebrity singles.

But here’s a name we never expected to see associated with online dating: Norm Macdonald.

The Canadian comedian has made a radical departure from stand-up and SNL to co-create a dating app with serial entrepreneur Vivek Jain. The app, called Loko, places the focus on meeting face-to-face with video-only profiles. This helps matches make genuine first impressions based on personality, the founders claim, and eliminates several major problems faced by online daters.