OkCupid

Image: okcupid

A new study by dating app OkCupid found that politics and the pandemic are the two biggest forces shaping the dating experience, giving us a clue about what dating will look like in 2021.

The company surveyed two million of its users to find out how 2020 is shaping their view of dating, and what if anything has changed. According to Mashable, OkCupid published its Future of Dating report based on its analysis of 450 million responses they received from these users. The biggest impact on dating has been political engagement and polarization – notably in an important election year. A majority of 64% of respondents said they preferred to date someone who shared their political views, up from previous years when politics did not play such a major factor in deciding whether or not to date someone. In fact, this number jumped 7% since 2019, and 60% of respondents said they wouldn’t even consider dating someone with opposing political views.

A new report revealed that dating app scams in the UK had significantly increased during the summer as the coronavirus spread and lockdowns continued, and as more people turned to the apps for connection.

More than 600 reports of fraud a month were reported during June, July and August according to Sky News. In addition, there was a 26 percent increase in reported frauds overall during the past year. Since August of 2019, UK police have seen about 400 reports of fraud per month on average, with victims losing over 66 million pounds total over the past year.

OkCupid is launching a new campaign dubbed “VILF” to engage users with the upcoming elections and to add a fun and risqué twist.

The dating app will provide a VILF badge users can display on their profiles to attract people who want to talk about politics, and to show their engagement with GOTV, or get out the vote. This year is a politically charged one in the U.S. with the Presidential election around the corner, and activists want to make sure people are registered to vote and that they cast their ballots.

OkCupid Study on Politics and Dating

Image: OkCupid

If you’re looking to improve your dating options, you might want to register to vote, at least if you’re an OkCupid user. 

The famously provocative dating app conducted a study among its users and found that they tend to be more politically engaged, and therefore want their dates to be too, especially during an important election year in the U.S. A whopping seventy-six percent surveyed said that how their dates lean politically is important. OkCupid users consider voting a very important practice – and over 500,000 of its users said they wouldn’t consider dating someone who didn’t vote. 

Ninety-one percent of women and 89% of men surveyed said they are registered to vote. In fact, the study found that registered voters on OkCupid are 85% more likely to get a message than non-registered voters, which is one of the reasons OkCupid now offers a voting badge feature to attach to your profile for easy identification. Registered voters are also 63% more likely to get a match.

OkCupid Voter 2020 Badge

Image: OkCupid

Several popular dating apps including OkCupid, Tinder and Bumble are encouraging their users to vote through in-app promotions, according to The Hill.

As election season in the U.S. gets underway, many grassroots organizations are asking volunteers to make sure all eligible people, especially first-time voters, register to vote. Many non-profit groups are hoping to capture the attention of young people and get them excited about voting, and one of the strategies is to engage dating app users.

Dating apps are particularly vulnerable to hackers because of both security flaws and the valuable personal information they store. OkCupid recently confirmed that it had been notified of the potential security risks of its platform and has worked to address the issue.

Luckily, the popular dating app was able to fix the security flaw in about 48 hours, and no user data was compromised. But the nature of the problem was not unique to OkCupid and could potentially put other dating apps at risk too.

According to Engadget, security research firm Checkpoint Research, announced that it had discovered several vulnerabilities in OkCupid’s mobile app and website. The company said that these flaws could have allowed hackers access to private messages and personal addresses in addition to full profile details. In fact, hackers could even send messages from those compromised users’ accounts.