Tinder

Tinder is launching a new in-app tool to encourage UK voters to access information about the upcoming election.

According to Mobile Marketing Magazine, the initiative called “Give an X” offers an in-app “Swipe Card” that provides unbiased information about the election and candidates so that users can make informed decisions for the General Election taking place this summer.

When a user swipes right on the card, Tinder redirects them to a Voting 101 FAQ page in partnership with youth-led, non-partisan charity My Life My Say. The FAQ page offers information on where to vote, what to bring, and steps for those who have recently moved as well as information about the election.

A new study from Eventbrite says that young people are turning away from dating apps to meet at in-person gatherings.

According to Axios, the study showed a 42 percent increase in people signing up for in-person dating events, like speed dating, between 2022 and 2023. From May 2023 to April 2024, Eventbrite also saw more than 1.5 million searches for dating and singles events on its platform.

"This ongoing trend speaks to a broader societal shift where people are craving genuine connections and meaningful experiences tailored to their interests," Eventbrite said in the report, which was released in early June. 

Dating app Tinder has partnered with running coach app Runna to launch a special summer run club for singles.

According to Runner’s World magazine, the “Solemates” club was created in response to a growing need from Tinder app users for activity-based dating events. There is also a significant number of runners joining Tinder, and the term “running” is one of the top trending profile-tagged “interests” that people can choose from on the platform.

SoleMates events are taking place in June and July in London, and will be held on Wednesday nights for three consecutive weeks at different areas, including Clapham and Central London. The third location is to be determined.

Dating apps are struggling right now, and many Gen Z women are looking to other platforms like LinkedIn and Instagram to meet people.

A new article in The Financial Times cites a poll from Mintel that found that 47 percent of men between 18 and 34 had used a dating app or website to meet someone this past year, compared to only 25 percent of women of the same age.

“Trying to engage young women is the biggest struggle for dating apps,” said Rebecca McGrath, associate director for media and technology at Mintel. “Significant gender skew means it is harder for men to find matches and, subsequently, women often become bombarded, making the experience worse for all.”

Image: Tinder

A new study by dating app Tinder shows that women and men have major misconceptions about what each other wants from dating apps.

According to USA Today, Tinder’s “Green Flags Study” polled 8,000 heterosexual men and women between 18-34 years old across the U.S., United Kingdom, Canada and Australia to see what people think of the opposite sex when it comes to using dating apps. Researchers pointed out that both men and women who identify as straight were quick to make assumptions about what others actually want out of Tinder, and turned out to often be wrong.

More than half of male (53 percent) and female (68 percent) respondents said they are seeking a romantic relationship.

Image: Hinge

Match Group announced in its first quarter earnings report that Tinder’s paying users were down for the sixth quarter in a row, but Hinge’s paying users continue to rise.

According to Tech Crunch, Hinge has seen a whopping 31 percent increase in paying users year over year, now up to 1.4 million. This is far less than Tinder’s 10 million paying users, but as Tinder continues on its downward trend, its paying users dropping 9 percent from this time last year, Hinge offers a beacon of hope.

Dating apps in general have struggled in the last year, and companies like Match Group and Bumble have been trying to address it with more exciting paid features and additional security protocols, like Verification on Tinder. However, dating app users continue to drop their subscriptions and opt not to pay for features, especially younger users who are turning to free platforms like social media apps to connect.