Tinder

If anyone can make bold predictions about the future of online dating, it’s industry game-changer and Tinder CEO Sean Rad. This month at the StartUp Grind Global Conference in California, he shared that dating apps could soon be using augmented reality technology to help users meet.

He explained that the technology would help people meet in real time, and work similarly to Pokemon Go. For instance, if you walk down the street and point your smartphone at someone you find attractive, you can find out immediately whether or not they are single. And if you are single and dating, you could also send virtual signals to someone you pass, letting them know you’re interested. This could work through technology like Google Glass as well as your phone.

Match Group reported fourth quarter and full year 2016 financial results, revealing a mix of highs and lows.

“Match Group executed well in our first full year as a public company,” said Greg Blatt, Chairman and CEO. “We had strong double digit revenue, operating income, Adjusted EBITDA and PMC growth, generally on track with our expectations at the time we went public. As we roll into 2017, we’re confident we can maintain that momentum.”

Q4 2016 highlights include:

Tinder sociologist Jessica Carbino

Tinder is making some bold moves lately, with the introduction of Tinder’s Apple TV app and a new profile feature that allows users to choose from over 30 gender identities. While Tinder has a reputation for being a hook-up app, the company is focusing its efforts now on helping users connect and find relationships. Its latest move: hiring an in-house sociologist.

It’s no secret that Tinder has revolutionized the online dating industry in engaging new users who were once weary of online dating. In fact, 70% of online daters only use mobile apps thanks to Tinder’s popularity, quite an increase from just a few years ago when most preferred looking for love from the comfort and privacy of their home computers.

Which is why Tinder wants to remain a trendsetter for the industry. In another bold move, the company recently hired an in-house sociologist to help point users in the right direction for making connections. In recent interviews for Grazia magazine and Fast Company, Tinder sociologist Jessica Carbino shares some tips on what makes a good profile, according to her research.

Binging on Netflix has become a social occasion, with friends gathering together to watch their favorite shows and movies in the comfort of home. Now, Tinder has proposed that online dating can be a social occasion, too - and like Netflix, experienced via your TV.

This past December (notably in time for the holidays), the company launched Tinder for Apple TV, which allows you to search for dates on the big screen, presumably with your friends gathered round to comment. The tvOSapp for Apple TV allows you to swipe left and right on potential dates on the big screen to make it a group activity. Perhaps while you’re opening presents or eating turkey and pumpkin pie with your family?

It’s the same Tinder as the version that lives on your phone, but available for display so your friends and family don’t have to squint or pass your phone around to give you their opinions.

“With a new, swipeable remote control and the world’s hottest app now in HD, modern dating is taking a page from the age-old book of matchmaking,” reads the Tinder announcement of the new tvOS app. “Let’s face it—the people who know you best have traditionally had a high rate of success when helping you pick a partner.”

Tinder might have gotten a lot of action in 2016, but according to a recent article in The Washington Post, niche dating apps are poised to get more attention this year.

Research from online dating sites and apps have shown that the biggest increase in memberships and activity occur from New Year’s Day through Valentine’s Day. It’s the time when the most people are looking for love, or at least a few dates. Traditionally, people have gravitated to the bigger sites like Tinder or Match in the hopes of having the widest pool of daters to choose from. But this year, people are looking for new ways to connect.

Part of the problem according to the Post is that dating apps don’t necessarily lead to users getting more dates. It’s easy to swipe endlessly, but that doesn’t seem to translate to meeting in real life. In the past year, poor and flaky dating behavior has left a lot to be desired, and daters are increasingly frustrated.

The last place many love weary daters would go for advice on how to date is consulting a dating app. Especially Tinder, which has often been accused of being a “hook-up” app, and recently taken to task by competitor Hinge for that reputation.

But last month, Tinder launched a brand new podcast offering online daters some much-needed advice.

Branded podcasts are popping up everywhere, since the platform has really caught on with the way the public consumes information. According to Edison Research, about 21% of Americans over the age of 12, or 57 million people, listen to a podcast monthly, up from 17% last year. It seems Tinder is trying to capitalize on its success and pave a more helpful and hopeful path while expanding its user base.