Types (Niche)

A hack against popular adult dating and entertainment company FriendFinder Networks has exposed personal data linked to more than 412 million user accounts. The breach is one of the largest in history, and marks the second such incident at the company in two years.

Nearly 340 million accounts from the company’s flagship site, Adult FriendFinder, were compromised according to a report from LeakedSource. The hack also targeted other sites owned by FriendFinder Network, including Cams.com, and records from Penthouse.com, which was sold in February.

The Adult FriendFinder data stretched back 20 years. Information such as usernames, emails, and join dates was stolen, along with account passwords (the majority of which featured unsecured protections or none at all) and membership data like VIP status and browser information. The cache also appears to include 15 million email addresses from deleted accounts.

Though the US Presidential Election is over, the nation remains deeply divided along party lines. Many Americans have made jokes about moving to Canada in the past, but this week, the Canadian immigration website’s server broke down because of all the traffic from unhappy American voters.

Enter Maple Match, a dating app which matches Americans and Canadians for potential romance. The company took an opportunity to make lemonade out of political lemons.

Maple Match was beta testing its service earlier this year, and this month seized the opportunity to launch its new app to help Americans feeling less than happy with their country’s choices. The app's tagline is “make dating great again,” similar to the slogan for President-elect Donald Trump’s campaign.

Maple Match’s technology is straightforward. It offers the same photo-based profile that Tinder does, but there is no swiping. You indicate your citizenship and your desired citizenship, and then you can look through potential matches and start messaging whomever you like.

Some of October’s biggest dating news came courtesy of Hinge. The dating service announced a total overhaul, complete with a rebrand, an updated app, and a new advertising campaign. Two changes in particular made big news: Hinge was ditching the swipe and adding a $7 monthly fee.

The move was inspired by a Vanity Fair article called Tinder and the Dawn of the ‘Dating Apocalypse’. In the article, writer Nancy Jo Sales criticized the current state of the dating landscape, painting it as superficial and sex-crazed, and placing the blame on dating apps like Tinder and Hinge.

Justin McLeod, Hinge’s founder and CEO, was dismayed by the portrayal and resolved to take action. He announced that big changes were coming to Hinge in the fall, ones that realigned the company with its original, relationship-focused intentions. Then came the news about the swipes and the membership fee.

Is your date a stud or a dud? A new mobile app called Stud or Dud hopes to boost safety and transparency in the online dating world.

A 2011 study by the University of Wisconsin-Madison found that approximately 81 percent of dating site users lie about their height, weight, or age in their profiles. On average, the female participants described themselves as 8.5 pounds thinner in their profiles than they really were. Men only subtracted 2 pounds, but they lied by a greater magnitude than women about their height.

Snapchats new logo.

The company behind Snapchat, which recently changed its name to Snap Inc., is now facing a trademark lawsuit over its new moniker. Snap Interactive, a company that operates dating applications for social media websites, filed the suit at the US District Court for the Southern District of New York on Tuesday, October 25.

Snapchat’s rebranding was intended to reflect the company’s expanding goals. "We rebranded our company to Snap Inc. because we are bigger than just one app," chief strategy officer Imran Khan told Adweek. "Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate."

Tinder is on a roll. After announcing a partnership with Spotify and introducing the ‘Boost’ feature to promote profiles, the dating app is launching yet another update. The newest feature is called Smart Photos, and it hopes to help users put their best face (literally) forward.

The Smart Photos algorithm automatically determines which pictures are a user’s best. It works by cycling the photos on your profile so different ones appear as your primary image. As it does so, it logs the response to each image and calculates which scores you the most likes or right swipes.

Once the algorithm has fully assessed your photo selection, it determines which image is the strongest to lead with and automatically reorders your pictures to show the best ones first. In testing, users saw up to a 12% increase in matches.