Types (Niche)

HitWe App Profile View

Another day, another new dating site that’s trying to hit it big.

Hitwe calls itself the “fastest-growing online discovery network” and promises to offer “the best opportunities for communication and new acquaintances.” They’d be big claims coming from anyone, but they’re downright gargantuan coming from a service most of us haven’t heard of. Naturally, it makes you curious… does Hitwe live up to its own hype?

A quick investigation reveals a colorful but simple site. Hitwe is clearly a product of its time. New users can sync their account with Facebook to automatically populate their profiles and save time. Pictures can be imported directly from Facebook or Instagram. The profile layout has both a featured image and a cover photo, a design that will be intimately familiar to any social media user. The profile also has tallies of visitors and likes, another resemblance to many social media profiles.

Hornet, a dating app that touts itself as “the world’s second largest gay social network,” has announced that it has raised $8 million in its first round of institutional financing. The Series A round adds to a $500,000 angel round raised in 2012.

Founded in San Francisco in 2011, Hornet set out to strengthen the gay community by providing quality social interactions and being the most inclusive, diverse service in the LGBT dating market. CEO Christof Wittig has previously said the company aims to “jump in where Grindr dropped the ball” by focusing on lasting connections rather than quick flings.

Dating apps have provided a great way for people to connect, but along with the positives, the downside to dating apps still looms large - users aren't necessarily safe when they are meeting new people.

Dating app users can become easy targets for sexually predatory behavior. The question of security in online dating has once again entered the news headlines, thanks to the conviction of Stephen Port, a UK man who was accused and found guilty of killing four men he met through gay dating apps.

Port met his victims by catfishing them through various dating apps including Grindr, posting fake profiles and avoiding using any real details about himself, encouraging them to meet in person before drugging their drinks. 

Happy birthday to you, happy birthday to you, happy birthday dear Tinder…

It’s officially been four years since Tinder first appeared in app stores (this past October). Today it boasts over 40 million users worldwide and more than a billion daily swipes. It’s used in 196 countries, has been downloaded 100 million times, has made 10 billion total matches, and has launched 1.5 million dates. Tinder is now worth a reported $1.2 billion. It’s the app everyone loves and loves to hate.

In honor of the big birthday, let’s take a stroll down memory lane and remember how Tinder became mobile dating’s flashiest success story.

Do you have what it takes to join The Inner Circle? The super-selective, Amsterdam-based dating platform has officially entered the US market with a launch in New York City.

The Inner Circle’s premise is not unlike The League, another elite dating service that vets potential members before allowing them to join. Both apps aim to create exclusive communities of “high-quality” users - singles who are smart, attractive, ambitious, and career-focused. To do so, new users must apply to join and all applicants are carefully screened before being granted access.

Since Tinder launched in 2012, new users have been given two options to describe themselves: male or female. For much of the population, the decision was easy. But for a significant portion, those two words posed a problem.

Transgender and gender non-conforming Tinder users had no way to accurately identify, and many experienced harassment as a result. When news of their troubling experiences reached company CEO Sean Rad, he decided the app was in need of an update.

New Tinder users are now presented with three options: 'male,' 'female,' and 'more.' Selecting 'more' reveals dozens of new terms members can use to describe their identity. The company partnered with media advocacy organization GLAAD to develop a list of nearly 40 auto-fill suggestions. Users can also type in their own perferred terms.