Tinder

Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list, and is featured on its December 2017 cover. This is no small feat – her dating app has amassed a large following with 70% year-on-year growth, according to the article, and has 22 million registered users. In comparison Tinder has 46 million registered users and last year saw growth at 10%.

The company is also being eyed by Match Group, owner of dating app rival Tinder, and is said to be in talks for over a billion dollars as an asking price. Herd turned down the company’s original offer of $450 million, according to recent reports.

With the end of the year rapidly approaching, dating services have released a flood of updates and new features to close 2017 on a high note.

Coffee Meets Bagel Updates

Coffee Meets Bagel took a cue from Snapchat and introduced ephemeral video in the form of a ‘question of the day’. Users may record up to eight seconds of video answering the question, which then appears in the video section for other users to browse. The section is wiped clean every 24 hours to make room for a new question.

“We learned that people don’t really feel a connection to each other until they meet, which makes any dating app feel like a lot of work,” said cofounder and COO Dawoon Kang. “We wanted to figure out a way for users to make a genuine connection from right within the app, and so we decided on video.”

Tinder’s new CTO Maria Zhang has her work cut out for her: she’s tasked with making the popular dating app Tinder more engaging for users around the world, and moving away from the mindless swipe the app introduced. She also wants to create a better user experience specifically for female Tinder users.

According to a feature in PC Magazine, Zhang hired a team of female developers to help her craft new premium features and make Tinder more inclusive for users in other countries, who don’t meet or date people in the same way Americans do. She also opened a satellite tech office in Silicon Valley in addition to hiring staff for the L.A. headquarters.

Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

Most everyone in America has heard of Tinder, even if they haven’t used it. Many more swipe-friendly dating apps have followed in its popular wake, but still, singles are finding the dating app scene to be a little daunting, more than a little tiring, and would just like to meet someone more organically.

A new study by YouGov Omnibus found that almost half of American singles would prefer to meet a romantic partner in real life rather than through an app like Tinder. According to the study, even Millennials – the generation that brought online dating into the mainstream – prefer to meet potential dates at a bar, coffee shop, or even being set up by friends and family members over swiping right on a dating app.

Researchers surveyed over 1000 single Americans across the U.S. to find out how many have been set up on a date by friends or family, how many would like to be set up again, and how many would rather meet online.

For information on the science of attraction, few names carry more weight than Eli Finkel.

Finkel is a professor at Northwestern University who studies interpersonal attraction, marriage, conflict resolution, and how social relationships influence goal achievement. In his role as director of Northwestern’s Relationships and Motivation Lab (RAMLAB), he has published 130+ scientific papers and is a regular contributor to the Op-Ed page of The New York Times. He’s also the author of a best-selling book, The All-Or-Nothing Marriage, and was called "one of the leading lights in the realm of relationship psychology” by The Economist.

So when Finkel makes a pronouncement about dating, we listen. His most recent research has looked into dating services and matching algorithms, in hopes of answering the most important question of all: do they actually work?