Match

Recipient of Gold
Tinder

Recipient of Silver
POF

Recipient of Bronze
Match

The 2020 Dating Sites Reviews Single's Choice Award poll went online October 1^st, 2019. It ran for 3 months and then closed for voting on December 31^st, 2019. 513 visitors took time and cast their vote in the poll. The poll asked the following question:

Which dating app or site would you recommend for the Dating Sites Reviews Single's Choice Award?

Voters get to choose 1 dating service from a selection of 10 of the top dating services in 2019. These services are selected by the Editors of DatingSitesReviews.com. For this award the dating service which received the most votes gets the Gold, second place gets Silver, and the third, Bronze.

It was a really close race this year. The top 3 results differed by only 2% in votes (usually this number is much greater). The votes for all the dating services were much more evenly spread out with the lowest and highest only having just less than a 10% difference (this number in previous years could be higher than 30%). What this tells us is that the dating services have matured and user experiences and successes have evened out more across the competition.

The recipient of the 2020 Single's Choice Gold Award is Tinder. Tinder received almost 15% of the vote which works out to 76 votes. Tinder was the winner of Gold as well last year but had 17% of the vote.

The recipient of the 2020 Single's Choice Silver Award is POF (Plenty of Fish). Once again POF comes in second place with 13.65% of the vote (70 votes in total). This is an improvement for them over last year when comparing votes by about half a percent.

The recipient of the 2020 Single's Choice Bronze Award is Match.com. Match received 12.67% of the votes (65 votes) and almost was able to achieve second place. In fact Match missed out on this award last year and it is the first time a paid only dating service has won when competing against free dating services (in previous years we had separated free and paid services in the poll). So this is quite an accomplishment.

Recipient
Match.com

The Match dating service is the recipient of the 2020 Editor's Top Pick - Paid award. From a paid dating service perspective Match has always been in the top spot in terms of number of active members. Thanks to smart marking TV campaigns singles continue to flock to the service with the expectations of meeting other singles serious about finding love. As with other paid dating services you can only communicate with members once you have paid for a subscription. It is free to create a profile and search, but that is about it. The advantages of communicating only with paid members are really important though. First, you know the other person is actively looking to date since they have money on the line, and second, since most subscriptions are paid by credit or debit card this means that their is much less chance of the person being some sort of scammer when compared to the free dating services.

Match Group announced its investment in and partnership with safety platform Noonlight to roll out a series of safety tools across its apps, including a “panic” button for emergencies.

According to Tech Crunch, the new feature will allow users to discreetly summon emergency services through the app if they are feeling uneasy or need assistance while on a date. The user can input information about their dates, including when and where they are going and with whom. They can then share their location so the app tracks them during the date, and hit a panic button if they feel unsafe. The panic button connects the user with Noonlight’s dispatchers, and if needed, Noonlight will alert emergency responders to their location. 

Match.com released an official statement regarding the Federal Trade Commission’s allegations that the dating service exposed consumers to the risk of fraud and engaged in other deceptive and unfair business practices.

In a lawsuit filed in the Northern District of Texas, the FTC alleges that Match used fake notifications to trick users into upgrading to premium subscriptions and that the company deceived consumers by failing to provide clear disclosures and cancellation practices. Match has denied the allegations, claiming that the issues pointed out by the FTC have “either been taken grossly out of context or permanently eliminated by Match.”

The Federal Trade Commission announced it is suing Match Group for using fake notifications to trick users into paying for subscriptions to Match.com. The FTC also alleges that Match Group unfairly exposed consumers to the risk of fraud and engaged in other allegedly deceptive and unfair practices to induce users to subscribe and keep them subscribed to the dating service.

Match.com allows users to create a profile and use some of the platform’s features for free. However, users are prohibited from responding to messages from admirers unless they upgrade to a higher membership tier with a subscription fee. According to the FTC’s complaint, Match sent misleading advertisements to users with free accounts stating that someone had expressed interest in them and encouraging them to subscribe to the service to view the message and the identity of its sender. Many users purchased subscriptions as a result of these deceptive ads, believing they were going to communicate with a real user who could be “the one.”

In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create Match.com. Only 5 percent of Americans were using the internet at the time - and even fewer were using it to find love - but Match.com became the world’s first online dating service. More than 20 years later, it’s still one of the industry’s biggest and most dynamic players.

Though Kremen’s name may not be as famous as Mark Zuckerberg, Jeff Bezos, Larry Page and Sergey Brin, his influence on the internet is immense. Author and award-winning journalist David Kushner chronicled the rise of Kremen and Match.com in The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise. Less than six months after Kushner’s book was released, it’s set to get the Hollywood treatment with a small screen adaptation.