A Quarter of Grindr Members Use the App to Network

Grindr
  • Friday, September 01 2023 @ 10:50 am
  • Contributed by:
  • Views: 1,141

A fast-growing percentage of Grindr users are turning to the gay dating app not to find a relationship, or even a hookup. Instead, they are looking to network for career advancement.

According to The Advocate, Grindr said almost a quarter of its members use the app to network, and that a spokesperson for the company said it’s an “effective tool” for those looking to connect with other gay men for both personal and professional relationships.

Traditionally, singles have avoided mixing work and personal relationships over dating apps, especially when they could get matched with a boss or co-worker. But now, according to Grindr’s own survey of its users, “approximately 25 percent say that one of their key activities on Grindr is to network,” according to The Advocate. A Grindr spokesperson told Business Insider in an email: “We know people use our app to meet new people in their area and in new towns, and we also have plenty of anecdotal evidence of people making connections that lead to professional opportunities like jobs.”

eHarmony Offers More Inclusive Updates to its App

eHarmony
  • Wednesday, August 30 2023 @ 05:24 pm
  • Contributed by:
  • Views: 861
Suggesting Genders on eHarmony
Image: eHarmony

eHarmony announced that it is adding an expanded list of genders for its members to choose from, aiming to give them a more inclusive experience. The company worked in partnership with GLAAD (Gay and Lesbian Awareness ) to develop the new updates.

Users will now be able to choose from an expanded list of genders, and during the registration process, they will be asked what gender best describes them to best match them with potential dates. Members will also be given more opportunity to talk about and add more detail about their gender when they complete the “personal information” form in the process. Users can also choose to display their gender on their profile, according to GLAAD's website.

Members will be able to list their gender preferences when it comes to matches as well, including whether they are seeking men, women nonbinary, or any combination of these.

Match Group Hires New AI Executive

Match Group
  • Monday, August 28 2023 @ 07:20 am
  • Contributed by:
  • Views: 858

Match Group has hired a new Vice President of Innovation, a role that will direct the use of AI over its suite of apps.

Mark Kantor comes from his previous role as head of growth at Zynga, and co-founded startups like Yellowbrick and Grafitti, according to Tech Crunch. He will lead a team of engineers and product designers in harnessing AI technology for new features. According to an internal memo received by Tech Crunch, the new team is called ASL, which stands for Art x Science Lab, but is also a reference to an online pickup line (“age, sex, location”).

AI has been a tool that dating apps have incorporated in various ways, including in algorithms to better understand user preferences when delivering potential matches. Now with tools like ChatGPT, daters are using AI for profile-writing and messages, so dating app companies like Match Group are seeing opportunity.

Match Group and Security Nonprofit Garbo End Partnership

Match Group
  • Friday, August 25 2023 @ 07:20 am
  • Contributed by:
  • Views: 719

Match Group and its partner Garbo, a nonprofit provider of background checks, have parted ways, according to a story that broke in The Wall Street Journal.

Garbo announced in a blog post that it will be shutting down its consumer-facing business as a result of the split. While details were not shared about exactly what happened, Garbo blamed Match Group for both the difference in priorities and the execution of the service on its platform.

Garbo’s service was integrated into Match Group’s Tinder platform and allowed users run background checks on potential dates using just a name and phone number. Garbo would give them a report stating if the person had any public reports issued against them for past violence, arrests, convictions and restraining orders.

Hinge Hiring New AI Executive

Hinge
  • Wednesday, August 23 2023 @ 11:07 am
  • Contributed by:
  • Views: 971
Hinge is looking for a VP of AI Intelligence

Dating app Hinge is looking for a new head of AI, and is willing to pay almost $400K to the right person who will lead the team.

AI has become increasingly important to dating apps, and Match Group CEO Bernard Kim is capitalizing on the versatile technology to expand product offerings, especially for star app Tinder. Now, he’s focusing efforts on AI for its fastest-growing dating app, Hinge.

According to Business Insider, the new position was created to confirm Hinge as an “AI-first company.” The VP of Artificial Intelligence will lead a team of data scientists and machine learning engineers “to create and deploy AI features across the app,” as reported by Business Insider. The new hire will be based in New York, and report to Ben Celebicic, Hinge’s Chief Technology Officer.

Grindr Forces Workers to Relocate Just After They Unionize

Grindr
  • Monday, August 21 2023 @ 01:01 pm
  • Contributed by:
  • Views: 710

Grindr has issued a return-to-the-office policy for all workers, forcing them to relocate to one of the company’s three main offices by October 3rd or lose their jobs. Employees say this is a retaliatory move, since it comes two weeks after they announced their plan to form a union.

According to Vice, who obtained the certification form that was sent to workers, the policy states that employees must move to within 50 miles of their newly designated office or they will lose their jobs.

Workers were given the choice to move to either Chicago (for the engineering team), and Los Angeles or San Francisco (for the product and design teams), and if they were not willing to relocate, their jobs would end August 31st. Workers were offered six months’ severance pay and healthcare benefits if they lost their jobs, according to the memo issued by the company.

Page navigation