Bumble Launches Healthy Queer Dating Guide in India

Bumble
  • Wednesday, July 12 2023 @ 07:35 am
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Dating app Bumble has launched Healthy Queer Dating Guide for its users to promote kindness and encourage an inclusive dating experience on the app.

The Guide covers a range of relevant topics, including how to start an online conversation with someone new when you are feeling nervous, and how to set clear boundaries when you connect. According to Hindustan Times, the Guide also offers advice for how to communicate that a match has misgendered you in the early stages of dating.

First date advice (and navigating to a second date), kindness in conversations, and how to approach dating when you prioritize your own emotional needs are included among other topics, according to Indulge Express. The Guide also offers important advice on how to deal with rejection, something every dater experiences.

eHarmony Study Finds Gen Z and Millennials Navigate Dating Differently

eHarmony
  • Monday, July 10 2023 @ 09:15 am
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Image: eHarmony

Gen Z daters are used to meeting people via dating apps and social media platforms, but many are turned off by influencers and certain online behaviors, according to the latest study from eHarmony.

The online dating company surveyed 2,000 adults across the U.S. and found that growing up in the online era of smartphones and social media had an impact on the dating attitudes of Gen Z. The study also showed how their attitudes towards dating and relationships differed from Millennials.

For example, 57 percent of Gen Z respondents said they’ve met at least half of their romantic partners via dating apps or social media. The study (local copy) also found that turn-offs for Gen Z daters were often social-media-related. Forty-two percent were turned off by bad taste in memes, 32 percent said regular use of GIFs turned them off, 38 percent said influencers, and 31 percent said not having an active social media presence at all.

New San Francisco Dating App Soon Focuses on Meeting in Person

Reviews
  • Friday, July 07 2023 @ 01:51 pm
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Soon Dating Service Homepage

A dating app launched by two friends in San Francisco has already gained 6,000 new members, thanks to its clever hook of getting you to a real-life date as quickly as possible.

Soon works like a traditional dating app, allowing members to set up profiles, swipe and match. But once a match is made, instead of messaging first, the app presents a calendar and list of options for where to meet so you can schedule your first date. The idea is to get you meeting IRL, where you aren’t wasting a lot of time on texting a match that goes nowhere.

The meet-up places are not restaurants, but rather bars, coffee shops, or parks, because as the twenty-seven-year-old co-founder Cora Kyler told San Francisco Gate: “There’s no dinner. That is way too much of a commitment for a first date. We call it a ‘zero width’ date. It’s a vibe check, mostly coffee or a drink.”

Bumble Study Reveals Music is Key to Connection in India

Bumble
  • Wednesday, July 05 2023 @ 08:59 am
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Bumble Similar Tastes in Music

According to a recent study conducted by dating app Bumble, seventy-four percent of singles in India believe it is important to have similar tastes in music as their partner.

The study also found that 91 percent, a vast majority of Indians surveyed, feel that music helps build a strong connection and 89 percent think that someone who has the same taste in music as them makes them more attractive, according to Indulge Express.

Bumble offers interest tags specifically for music that users can add to their profiles to interest potential matches, or at least get a conversation started.

Match Group and NBCUniversal’s Peacock Strike Ad Deal

Match Group
  • Monday, July 03 2023 @ 07:37 am
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NBCUniversal’s Peacock has struck a deal with dating app company Match Group to offer a three-month free subscription of its streaming service to users of the company’s popular dating apps.

The theme of the new campaign is “find someone to get streamy with,” according to the joint announcement.

The companies kicked off the campaign on June 22nd according to The Hollywood Reporter, and the offer will be extended to users of all of Match Group’s apps, including Tinder, Hinge, OkCupid, BLK and Plenty of Fish.

According to the announcement, the campaign will include “editorial content” and “experiential events” that are tied to Peacock programming, such as the upcoming Women’s World Cup and Big Ten football games. Match Group app members who participate will be eligible for additional offers and promotions from Peacock for the duration of the campaign, but the 3-month subscription is available now.

Bumble is Testing a Standalone App for Finding Friends

Bumble Inc
  • Friday, June 30 2023 @ 09:20 am
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Bumble For Friends Homepage Screenshot

Bumble is testing its BFF (Bumble for Friends) service as a standalone app for finding friends, according to Mashable.

Bumble BFF and Bumble Bizz (for career networking) have been features on the main Bumble dating app for a long time, and now Bumble intends to spin BFF off into its own entity. The new app is being tested in the UK and select Asian markets, according to confirmation from Bumble. And according to Tech Crunch, though Bumble couldn’t confirm specific countries where it’s being tested, the app is also available in Australia, New Zealand and Philippines for both Androids and iPhones.

Bumble BFF expected to launch in the U.S. this summer.

It’s likely that the dating app’s Bizz service will be a standalone app down the line as well. But for now, the company is focusing on its BFF service, since about 15 percent of Bumble’s active monthly users utilize the feature.

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