Match Group Hires New AI Executive
- Monday, August 28 2023 @ 07:20 am
- Contributed by: kellyseal
- Views: 718
Match Group has hired a new Vice President of Innovation, a role that will direct the use of AI over its suite of apps.
Mark Kantor comes from his previous role as head of growth at Zynga, and co-founded startups like Yellowbrick and Grafitti, according to Tech Crunch. He will lead a team of engineers and product designers in harnessing AI technology for new features. According to an internal memo received by Tech Crunch, the new team is called ASL, which stands for Art x Science Lab, but is also a reference to an online pickup line (“age, sex, location”).
AI has been a tool that dating apps have incorporated in various ways, including in algorithms to better understand user preferences when delivering potential matches. Now with tools like ChatGPT, daters are using AI for profile-writing and messages, so dating app companies like Match Group are seeing opportunity.


