Types (Niche)

The numbers of people in India turning to online dating has soared since the start of the pandemic. As they have been forced to stay at home and limit their interactions, many are trying dating apps for the first time to connect and meet new people. 

Dating app QuackQuack has been one of the fastest-growing dating apps in India, though it competes with giants like Hinge, Tinder and Bumble who are pouring resources into marketing efforts in the country. Still, QuackQuack saw a 300 percent increase in sign-ups that took their user base to 11 million in 2020, mostly due to people in smaller cities and towns eager to try the service. 

In fact, over seventy percent of new sign ups on QuackQuack in 2020 were from smaller cities and towns, a change from previous years. Over the past year, they added 3.4 million new users according to India New England News.

Washington D.C. has increased its National Guard presence since the riots at the Capitol on January 6th, and these troops are turning to Tinder to find love while they work.

According to Newsweek, there have been reports on TikTok that Tinder has been flooded with photos of men in uniform, which is highly unusual for the Washington D.C. area. While these officers are sharing photos in their fatigues, they are also sharing interests like traveling and video games, according to Newsweek.

People are taking to social media to point out this trend, noting how many more military people are showing up as potential matches. In fact, some users in the DC area said the majority of profiles they see are members of the National Guard. Even a reporter for Sports Illustrated noticed the increase in these profiles.

The Lox Club officially launched this fall, but the buzz about it has been growing since the beginning of the year, with comparisons to exclusive dating app Raya.

The new members-only app accepts applications from users to join, and there’s currently thousands of people on the waiting list over the course of a couple of months, according to Jewish Insider. The company’s target market is Jewish singles looking for a different, more curated experience from a mainstream app like Tinder, but you can join even if you’re not Jewish. The tagline says the app is: “for Jews with ridiculously high standards.”

The app is similar to Raya in that you can’t just sign up, you have to be accepted. However, unlike Raya, acceptance to the club isn’t dependent on how many Instagram followers you have, (though users are required to link to their Instagram page when they join), or what you do for a living, but something more intangible - what kind of values you hold.

My Transsexual Date, the leading online platform for transgender women and trans oriented men looking for love, is taking its web-based version to a mobile app.

The company announced that its new dating app is in development and will soon be available on both iOS and Android. It will also be connected to the dating website when it rolls out. Once the app is released, it will have the largest user base for trans daters, giving it an edge over other trans dating platforms. Currently, users can sign up online and browse via the website on their desktops or phones, but there hasn’t been a dedicated app.

The company takes security very seriously, with a moderation team that is staffed around the clock to ensure the safety of users and prevent harassment of members. Added to that, My Transsexual Date is working on a new profile verification system where members will have to take a photo or record a video to prove they are real, in order to curb the proliferation of fake profiles – a common issue among online dating platforms.

BLK, a dating app specifically for black daters, has become one of the fastest-growing apps in the Match Group suite of dating apps. Match Group currently owns a substantial portion of the dating app market, including Tinder, OkCupid, Plenty of Fish and Hinge among others.

According to The Grio, during the first two weeks when COVID-19 was spreading and people were sheltering at home, BLK saw an 18% increase in daily activity. Now seven months into the pandemic, there is a 38% increase in activity month over month. BLK launched in 2017, and since has grown to over four million users. 

My Transsexual Date is a dating site that caters specifically to the transgender singles community, and since its launch in 2014, has become the leading online dating platform for transgender women and trans oriented men looking for love.

Currently, the website has over 25 million page views per month, more than one million profiles worldwide, 55,000 monthly active users, and 600 new daily subscribers. The platform also sees about 75,000 messages sent per day between users. My Transsexual Date is not yet available as a mobile app, but the website works well on smartphones if you prefer to set up a profile that way.

Some benefits of their dating platform: there’s a higher level of moderation than on regular apps to avoid fake and indecent profiles, as well as to curb harassment. There’s also no advertising, a rarity in the online dating market.