OkCupid

Recipient
OkCupid

The recipient of the Editor's 2012 Top Pick - Free Award goes to OkCupid. This service has always been geared towards singles finding long-term relationships. This is in part due to the fact that it has always promoted it’s matching system, the mathematicians behind it and their member tests. The tests are created by members to help in the match process and can be about almost anything.

While this service is not the biggest free dating site, its members argue that it produces the best matches. The reason for this is the match questions and member tests. Most questions have 4 parts:

• The question
• The answer (multiple choice)
• The question’s importance to you
• An explanation of what the question means

No question is required for OkCupid to produce matches but the more you answer truthfully the greater chance you will meet someone special by searching for members with a higher average match score. Questions can be marked private and you can change answers when needed. When viewing someone’s profile you can also compare your answers with their public answers. Profiles also let you know roughly how often the person replies to a message. This is useful to let you know what chance you have of receiving a reply back to a message you send.

OkCupid qualifies as a free dating site but it does have a paid upgrade option. The free membership allows you to create a profile, search and communicate with members. The monthly paid upgrade gives you additional search abilities, more privacy options and marks your profile as an A-List user. The paid upgrade also removes all advertisements and allows you access to rating pages and to see who likes you.

Read our review of OkCupid for more information about this online dating service or visit OkCupid directly.

This Year's Runner Up for this award is: Plenty of fish

Ladies and gentlemen, allow me to introduce you to your new favorite thing on the Internet.

It's called "Thats Not OkCupid" and it's the brainchild of Christopher Cantwell, an OkCupid moderator who has been exposed to all the best and worst the site has to offer.

Cantwell did not set out to become an OkCupid moderator but, like many others in his position, he was tapped from the site's userbase just 6 months after joining. He joined the ranks of those who are tasked with reviewing posts flagged by OkCupid users and marking the profiles "deleted," "left alone" or "can't tell."

Guidelines include "No nudity," "No spamming," "No hate speech," and "No commercial solicitations." A moderator can see comments and rulings from other moderators, but can't see the moderators' names or the ultimate decisions made on issues. Though Cantwell never had ambitions to join the lofty ranks of the OkCupid moderators, he was notified that he had randomly been selected for the position and suddenly found himself with access to a side of the site that most never see.

"Most of it is kind of frivolous," he told the Huffington Post. "Out of a few dozen [complaints], I'd say I've only flagged two or three for deletion." His new gig has, however, provided interesting insight into the minds of online daters and the inner workings of the industry.

When asked what he's learned about people since becoming a moderator, Cantwell says "I've learned that people are nitpicking and if they see something they don't like, they'll flag it for no good reason." He also says he's seen plenty of nude photos and scammers, but isn't phased by most anything he encounters.

The one exception was an experience with child pornography. The FBI demanded that the illegal images be kept intact, because they were in the midst of an active investigation and wanted to see who was accessing it. Cantwell called the experience "pretty disturbing."

He doesn't appear to be taking much away from his experience as a moderator. "People are nosey busybodies," he says, and when asked why he thinks people act the way they do online, his answer is simply "because they're *ssh*les."

"I really have no faith in the human race," he emphasizes. "I look at this stuff, I look at politics and I think people are idiots and there's just no hope for them."

What a cheery and uplifting outlook on humanity. At least it produced a hilarious blog.

To find out more about the dating site you can read our OkCupid review.

Our updated OkCupid review is now online. The last major overhaul for this review was back in September of 2010. Since then a few things has change with OkCupid. Let’s find out what:

• The price of being an A-List member has gone from $9.95 to $14.95 per month
• Account changes for A-List users now last forever. They use to only last as long as the user pays a subscription fee
• Sending of Woos is now gone (similar to Winks or Interests)
• Statistics and Member Journals have been removed
• Member reviews have been removed but you still can rate members up to 5 starts and write notes about the member (rating and notes are private)
• Match questions have been added
• Members who viewed your profile use to be called Stalkers, they now are called Visitors
• Some changes to profile questions and searching

To find out more about this popular free dating site and the changes please read our updated OkCupid.com review now.

Heads up, Internet privacy advocates: a new report released in June warns the 7+ million members of OkCupid that the site is "a privacy heartbreak waiting to happen."

Since being acquired by Match.com last year, OkCupid's service terms allow the site to share user data with more than 50 websites owned by Match's parent company, IAC/InterActive Corp., and with IAC partners. The site may even archive data after users have closed their accounts or deleted information from their profiles.

Sarah Downey gives a detailed rundown of OkCupid's privacy weaknesses in the report:

• OkCupid does not support HTTPS, a standard web encryption that ensures secure browsing by sending and receiving information in an encrypted form. Without HTTPS, information appears as plain text. With HTTPS, information looks like random characters. The lack of HTTPS on OkCupid means that anyone on your wireless network could potentially read things like emails, profile info, and the answers to your hidden questions on the site.
• OkCupid uses nine different tracking companies and ad networks to obtain information about its visitors. None are part of OkCupid - all are independent third parties mining user data, like pages visited and time spent viewing a specific profile. The FTC requires dating sites to inform members about how their data will be used, but that information is often hidden deep within confusing terms of use or privacy policies.
• OkCupid can keep your data forever. The site's privacy policy states that it collects OkCupid users' "personal interests, gender, age, education, occupation and certain relationship preferences. . . name, email and photo," along with their browser and IP address. It also says that OkCupid "may keep such information archived indefinitely." But on the bright side, you can email OkCupid at privacy@okcupid.com to request that your information not be shared with others.
• Match's takeover of OkCupid means even more data sharing. Match's parent company owns sites like CitySearch.com, CollegeHumor.com, and Vimeo.com, and IAC's privacy policy allows it to share information freely between the companies it owns. "In other words," Downey writes, "your OkCupid data can be shared freely among the 6th largest online network in the world. Not very private."

So what can you do to protect your data online? "Think twice before posting any content on OkCupid or any other dating website," Downey says. "Even if you delete it later, it may be archived permanently." Use a browser add-on to block trackers and ad networks. Use an alias and an anonymous email addresses. And only provide information that is absolutely necessary - if it's optional, don't fill it in.

For more information on this dating site you can check out our OkCupid review.

We found some interesting statistics for OkCupid from the CEO Sam Yagan who did a presentation recently at the Digiday Data Marketing Summit.

Did you know that as of 2012 OkCupid has 10 million plus registered users who send more than 500 million messages each year. Last year they also had 68.3 million visits with which 13.3 million are unique. On average these visitors view 14.18 pages for an average time of 27 minutes and 59 seconds.

With the profiles and tests OkCupid keeps track of a lot of data. This data gives them information on their members demographics, psychographic, lifestyle and consumption habits which is ideal for advertisers who want to zero in on their target market. Like with Facebook, OkCupid is a free service that uses advertisers to pay the bills.

Lastly OkCupid says they have 3 key elements that define their success and they all revolve around their members. They are:

• Distribution of messages
• Recipient’s interest in message
• Keeping reply rates high

For more on this post you can check out the full slide show. To find out what makes this dating site one of the more recommended on the internet, please read our OkCupid review.

Do all races prefer to date within their own ethnic group? And what does that mean for the dating world?

OkCupid's research into the racial bias and racial composition of its members found that white members of the online dating site prefer to message other white users. This preference might be intentional, or it might not. It might be caused by a racial bias - conscious or unconscious - or be a result of the fact that white members outnumber users of other ethnic backgrounds on the site. One thing, however, is clear from OkCupid's research: "Given equal choice, every race strongly prefers itself." The data looks like this:

Preference For Own Race vs. Random Individual Of Another Race

• Whites: 2.9x
• Blacks: 4.3x
• Latinos: 4.2x
• Asians: 11.5x

White members actually prefer themselves the least, in comparison to other ethnic groups, but they represent such a large percentage of the online dating population that it's impossible for white users to avoid connecting with other white users unless they are content with dating pools that are much, much smaller.

To see what would happen if circumstances were different, if another race outnumbered whites 19:1, the OkCupid team ran a simulation in which Asians were the dominant group, and all other users were in the minority. Under those circumstances, Asian users would send messages to other Asian users 98% percent of the time, and would also be the most popular message recipients for users of all other ethnic backgrounds (White senders: 74%, Latino senders: 71%, Black senders: 66%). Insularity, according to OkCupid's findings, is common across all cultures.

This insularity, Christian Rudder notes, becomes especially clear when you take a look at cities with larger non-white user bases. As their numbers increase, members of minority populations tend to become increasingly inward-looking. In the 150 cities with the most black users, black members send 2.5% more messages to each other for every 1% increase in the black population. In Baltimore, for instance, 1 out of every 5 users is black, but half of the messages from black users are sent to other black users - a rate that is more than twice what would be expected.

The hypothetical scenarios Rudder and OkCupid created for this experiment will not be hypothetical for much longer, and soon much of this data is likely to become reality. According to the Census Bureau, white people will no longer be the majority in the United States by approximately the year 2050, although that projection doesn't necessarily mean we have a post-racial future to look forward to. Even with increased equality amongst races, OkCupid's research indicates that "people still like to date someone who looks like they do," so that "even when white people aren't the majority, society will be as divided as ever."