Types (Niche)

Audio-focused dating app Heart to Heart, created by former TikTok product and operations lead Joshua Ogundu, raised $750,000 in seed money towards its launch goal.

The funding was initiated by Charles Hudson at Precursor Ventures, according to dot.LA. The seed money will go toward research and development of the app, which is expected to launch in beta form for iOS users by the end of the year.

Ogundu first came up with the idea because of audio-based social media platform Clubhouse’s popular speed dating rooms. Seeing an opportunity for audio connection in a dating app, he took to Twitter to find engineers to make Heart to Heart possible. Twitter now offers live audio group chats along with Clubhouse, and demand is still growing. Podcasts have persisted in being widely popular, paving the way for other audio applications.

Hinge announced that it will be adding audio features to its dating app, including audio messages and audio clips for profiles. In addition, the company is creating more flexibility in searches for LGBTQ daters.

The audio messages feature will allow users to record and send audio clips to their matches, another way of getting to know someone outside of sending photos or text messages. Users will also be able to record audio to add to their profiles, so prospective matches can get a more complete picture of who they are.

At the same time, Hinge announced the addition of more features for LGBTQ users, including an update to its algorithm to add a non-binary gender category for users to search and find dates. Many dating apps offer profile features for non-binary users to identify themselves, but users haven’t had the ability to search for matches outside of self-identified “men” or “women.”

LGBTQ+ dating app MyTransgenderDate shared some interesting findings from surveying its users on their experiences of coming out, including that trans women were three times more likely to come out than trans-oriented men, and that they also come out at a younger age. The company surveyed trans women and trans-oriented men only for the study.

In honor of National Coming Out Day in October, the study was intended to gauge the experiences of transgender women and trans-oriented men, and how they might differ. Researchers also endeavored to understand what motivates people to come out despite the challenges, and what fears and losses they experience when they do.

Of the respondents, 84 percent of trans women said they were out compared to only 25 percent of trans-oriented men, who indicated they won’t or can’t come out. Most trans women who hadn’t come out yet said that they didn’t think their families or co-workers would understand, while others said they wouldn’t because of the country they lived in, usually where anti-trans sentiment is pervasive. 

Woman Tearing Down OkCupid Ad

Image: Twitter

Dating app OkCupid has responded to a viral video showing a woman tearing down posters of its new LGBTQ+ ad campaign “Every Single Person” from a subway train in New York. Two other passengers joined her in the effort, and one filmed and posted the rant.

The notably unmasked woman was reacting to the campaign’s bold images, featuring queer people, pansexuality, and people who identify as non-binary. As she tore down the signs, she claimed to be concerned about children seeing the images, saying that the ads were “affecting the next generation” and calling them “propaganda.”

She also called the images “disgusting” and said that it’s “not about equality, you guys…it’s about communism” with no additional context.

WooPlus Facebook Login Issues

Members of dating app WooPlus who use Facebook logins to access their accounts recently got shut out, creating a huge problem the company wasn’t able to address in a timely manner. As a result, WooPlus is considering ditching Facebook altogether from its login options.

Almost 1.5 million members of the popular dating app for curvy people weren’t able to login to their accounts via Facebook, a typical way for dating app platforms to be able to verify members. The company said that Facebook had failed to notify them in advance that they planned to lock out these users and didn’t offer a reasonable explanation for doing so.

Some WooPlus members said that they were forced to set up new accounts without using Facebook to login to the app, but that they weren’t able to access any of their old account information, messages or matches, causing even more frustration. Others said this wasn’t the first time Facebook booted them out.

The FTC in mid-September issued a statement urging people using LGBTQ+ dating apps to be cautious amid the growing number of scammers who operate on these apps.

Apps like Grindr and Feeld were named in particular as the FTC warned of an increasing number of scammers who seek explicit photos and then use them to extort money. According to Consumer Reports, the attackers pose as interested romantic partners and chat with intended victims. These scammers send explicit photos quickly, seeing who responds with a similar photo in return.

The next part plays out like an episode of Black Mirror, where if the victim does send an explicit photo in hopes of connecting in person, the attacker quickly turns on them and uses blackmail to extort money. The attackers threaten to send the photo to the victim’s personal networks, including family and friends or even an employer unless they pay (usually via gift card).