POF (Plenty of Fish)

I have not seen this commercial on TV yet for PlentyOfFish.com but it was suppose to start airing last week in North America. This is PlentyOfFish's first TV commercial.

For more on this dating service take a look at our review of PlentyOfFish.com.

Back in July we mentioned that the PlentyOfFish iPhone App would be here in a few weeks. Well it is now December and I must confess, I forgot all about it.

It looks like the iPhone PlentyOfFish Mobile App has been available on iTunes since August. The current version is 1.02 which was released on Oct 22, 2010. It is compatible with the iPhone, iPod touch and the iPad as long as they have iOS 3.0 or later installed on them. Most of the reviews of this iPhone dating app seem to indicate that is okay (it has a 3 out of 5 star rating) but lacks a few features and should just be used as a supplement if you can't use your laptop at the moment.

Features of the app include searching, checking your matches and sending and receiving PlentyOfFish email messages.

For more information on this dating site, read our review of PlentyOfFish.

It looks like PlentyofFish.com has a new payment option that enables members to purchase credits to use on gifts and other features of the dating site. To buy these Goldfish Credits (they are also called PlentyOfFish Credits or POF Credits on the site) you will need to try sending a Gift, Ice Breaker or attempt to view the Sent Message Status. From any of these pages you will be shown your Goldfish Credit status and have the option to visit a page to buy some.

POF updated their site a few days ago with this new credit system. There was no official word as far as I could find on the topic so I am sure it caught a few members off guard. I think members will probably complain most about requiring credits for the View Sent Message Status. Since, this means free members of POF will now not be able to tell if a member has read or deleted their message anymore unless they pay for the privilege first.

The cost of Goldfish credits vary on the amount you buy. The costs listed are in USD:

• 100 credits for $9.95 (10 cents a credit)
• 215 credits for $18.95 (9 cents a credit)
• 500 credits for $37.95 (8 cents a credit)

Now don't confuse Goldfish credits with POF points. Points still do exist and are earned by doing certain activities on the site like creating an account, and every time you login.

On a related note, the first time POF wasn't 100% free happened in March 2009 when they first offered the Serious Member Profile Upgrade (see Story).

For more information on this story you can visit Bonny's Dating Blog who got the scoop first. To find out more about this popular dating site, you can read our PlentyOfFish review.

A recent post from Markus, the owner of PlentyofFish.com, over on his blog commented on Mark Brooks view that free dating sites are going to kill off paid dating sites. It looks like Markus doesn't see that happening (which I agree) since he mentions the fact that the rankings for dating sites over the last few years have remained relatively stable.

What he did say is Facebook has been taking traffic from all dating sites. According to Markus, his Google Analytics account shows that page views per user (a free dating sites bread and butter since they make money on displaying ads) have declined 30 percent in the last 2 years. He also reported that PlentyOfFish.com's traffic increased by 15 percent on September 23 when Facebook went offline for 4 hours.

I was actually surprised to see Markus refute Mark Brooks in public like that since he was a client of Marks dating consulting business for a while a year or two ago. It looks like their working relationship may not have ended on a high note.

For more information on the online dating site mentioned in this article, read our review of PlentyofFish.com.

Plenty of fish launched a new dating website called eVow early this September. It is a service which allows singles to find long term relationships only. Instead of focusing on providing matches like other dating sites which specialize in long term relationships and marriage, eVow plans to allow searching of their profiles. This is the main selling feature of the site at the moment.

In less than 7 days of operation, more than 100,000 people signed up to eVow (thanks to being advertised on POF). The site is currently free but there is a plan to make it a paid dating site soon. New features are also planned for the site which took just under 30 days to create (from when programming started).

You can expect a review of this new relationship site to be available soon.

For more on the story read the POF Blog and to find out further details on the largest free dating site in the world, read our Plenty of Fish review.

With the recent downtime of PlentyofFish a number of members contacted me asking a few questions about the dating site. One of them was:

... can you tell me what happened to the POF Forums/Message Board?

To my surprise, it looked like at first glance that the forums have been removed from Plentyoffish.com. The forums were quite popular on the site with hundreds of posts being added every day. Looking deeper into the problem the person who asked me this question said he found that the forums still existed but the link to them had been removed from PlentyofFish a while ago. He then asked me why? My best educated guess is that the forums were too distracting to members. The owner of POF wanted people to use his dating site where ads are being displayed. The more ads viewed and clicked on by visitors the more money the website will make (this is how most websites and publications make money, including the one you are reading now). Since the forums don't display ads (and therefore do not make money) I figure that is why the link to them was removed. With no link, new members wouldn't find out about the forums and stay just on the dating site while still allowing the older members who knew about the forums to continue to use them.

For those of you looking for the PlentyofFish forums, you can still find them here or, if you like you could try posting in our own dating site advice forums.

While I was checking out the PlentyofFish forum issue I notice that there were a few new features. First off it looks like Upgraded Members (those of you who paid for the Serious Members Badge) now have their profiles displayed to local users at the top of their search results. Originally the upgraded membership was suppose to show your intent to the dating community that you are serious about dating (see Story), that is why it was called the Serious Member Profile Upgrade. As we thought though, this badge has slowly but surely morphed into a full membership upgrade that now even affects the search results. I am not saying this is a bad thing as we knew it would eventually happen, it was just funny how POF didn't originally want people to think they had a paid membership.

A few other new features I noticed included some search options. You can now search for users in a specified zip code who logged in at least once a day. The average user displayed by this search actually logs in 3 times a day to PlentyofFish. The other new search option is a "Will Respond" search. This is supposed to return users who will most likely respond to a message from you if you view their profile. The average user from this search last logged in about 20 hours ago and they are expected to be online again in the next 3 hours. Both of these search options are a great idea!

The last new item I found is a statistic. According to PlentyofFish, every day 1.4 million people use their dating site. In 2009, this number was 900 thousand.

For more details on this popular online dating site, please read our review of PlentyofFish.