You turn to OkCupid for casual dating, Tinder for hookups, eHarmony for long-term love, and Ashley Madison for illicit extracurricular activity.

Or do you?

You may think you know which dating services are best for different kinds of relationships (and you’re probably very opinionated about it), but how do your favorites actually stack up when put to the test? A new survey by Consumers’ Research sought to find the dating app that is most likely to lead to a long-term relationship.

The educational organization looked at four popular online dating services for its research: Tinder, Match, eHarmony, and OkCupid. The two most popular options by far were Tinder and OkCupid, which comes as no surprise to anyone who reads the news. Consumers’ Research also found that tech savvy Millennials prefer to use multiple dating apps, instead of just one, to increase their odds of stumbling across someone special.

Well over half of the survey’s participants reported that they ended up in relationships for at least some period of time after using an online dating site or app. The question is, which service is most effective if you’re looking for a long-term relationship?

1. Match.com: The number one spot went to Match.com by a significant margin. Thirty-eight percent of users said they’d had a relationship that began on the site that lasted longer than a month. Thirty-three percent reported having relationships that lasted longer than six months. You can find our Match review here.
2. OkCupid: OkCupid landed in a respectable second place. Thirty-two percent of users had made it past the month mark with someone they’d met using the service. You can find our OkCupid review here.
3. eHarmony: Although they portray themselves as the go-to destination for serious relationships, eHarmony only secured third. Twenty-nine percent of users reported having a relationship of one month or more. eHarmony is the leader though with the most relationships formed by users of any dating service at 57%. You can find our eHarmony review here.
4. Tinder: In a confirmation of the prevailing sentiment, Tinder scored the lowest for those looking for a relationship that lasts. Only 13% reported relationships beyond the one month mark. You can find our Tinder review here.

The Consumers’ Research survey also examined online harassment. User experiences largely ran along gender lines, with around 57% of female respondents and only 21% of male respondents reporting experiencing harassment. The highest reports of harassment came from Tinder and OkCupid users at 39% and 38%, respectively.

Your best bet for avoiding the frogs and finding the princes (or princesses) is to be outgoing and proactive. The survey showed that while the majority of online daters average fewer than six new attempts to connect per day, those who send more messages end up in relationships more often. Increased interactions are linked with greater likelihood of winding up in relationships (of any length). Moral of the story? Get on Match and start messaging.

You know what they say about first impressions. Choose the wrong profile photo and a potential match will swipe left without ever reading the text. Open with a groan-worthy pickup line and the conversation will end before it’s even started. A new date is sizing you up in seconds, and even the smallest details count.

A recent study of speed dates and online dating profiles found that body language plays an important role in how we evaluate romantic prospects. Subjects who assumed expansive postures with open arms and stretched torsos were almost twice as likely to be rated as attractive, and much more likely to be asked out on a “real” date.

In the new study, published in the Proceedings of the National Academy of Sciences, Tanya Vacharkulksemsuk and her colleagues examined videos of 144 speed dates from a 2007 event held at Northwestern University. Each date was paired for 4 minutes at a time, and afterward each dater reported their level of interest on a scale of one to 10 for a variety of categories. They also indicated if they would be interested in continuing to pursue any of their dates.

Each video was additionally reviewed by a team of experts who were unaware of the experiment's goals, but were trained to recognize and record behaviors linked to attraction, such as laughing, smiling, and nodding.

Upon examining the videos, a pattern began to emerge. “Within milliseconds, we can pick up a suite of information about a person,” says Vacharkulksemsuk, “with social dominance and hierarchical standing being one of those things.” In the case of romantic entanglements, the same posture appeared over and over again in individuals who were rated as highly attractive.

“In general, we see an enlargement of the amount of space that a person is occupying, in contrast to contractive postures with arms and legs held close to the torso,” explains Vacharkulksemsuk. Open body language signals that you are relaxed, friendly, confident, and trustworthy - all qualities that are typically considered desirable in a partner.

When we meet people in real life, we don’t see them as static. Their body language constantly evolves over the course of an encounter, and our evaluations evolve along with it. Now that online dating is commonplace, we’re often forced to judge based on a fixed image - and not only that, but given the speed at which many singles flip through profiles, we also have to make those judgments more rapidly.

There’s plenty of room for error in that system, and Vacharkulksemsuk notes that determining all the factors involved in those snap judgments won’t be easy, but this study is a step in that direction. Now that you know the importance of this particular body language clue, you can consider it when choosing your next profile photo.

Ghosting is becoming a familiar term in dating. It’s a passive-aggressive way of breaking up with someone, where one partner goes completely silent by not returning calls or answering texts, offering a not-so-subtle rejection of their partner. While this behavior existed long before dating apps were created, it’s only become more common as dating apps have taken off.

A recent survey confirms this trend. Dating website Plenty of Fish (POF), one of the largest dating sites in the world, surveyed 800 Millennials between ages 18-33 in both the U.S. and Canada to understand attitudes and behavior patterns among young daters. Results of the survey showed that an overwhelming majority - 80% of Millennials - have at some point in their dating lives been ghosted.

There are many reasons behind the trend of ghosting. Dating apps do make it easier, since people can be anonymous. Most daters don’t have mutual friends in common when they meet over apps, so they aren’t really held accountable for their actions or behavior. It’s also much easier to ghost someone you may not know very well instead of confronting them directly. The assumption is that it’s easier to ghost someone than than to reject him outright (like it's easier to text than to call), or that the relationship was a casual one and therefore it’s “not a big deal” to just let it disappear.

In fact, “ghosting” seems to be the new trend when ending a relationship, and daters know it will happen. Fifteen percent of survey respondents admitted to scheduling multiple dates in one night, assuming that at least one date wouldn’t work out.

Some other interesting trends the survey discovered:

There’s no “Dating Apocalypse”: Contrary to popular belief, an overwhelming majority - 75% of millennials - use dating apps because they’re looking for a serious relationship. Forty-nine percent identified “just looking to hookup” as the biggest misconception about singles under the age of 30.

Financial difficulties factor into dating and relationships: According to the study, 30% of millennials live at home with their parents, and not surprisingly, 50% say this living situation negatively impacts their love life.

Savvy Singles: 50% millennial singles over the age of 24 have already been dating online for 5 years or more, with the majority of respondents currently using more than one dating app. Twenty-three percent visit an online dating site or app 3-5 times every day. If a date goes well, 20% of millennials won’t even wait one day to set up a second date.

Millenials aren’t just looking for hook-ups and are serious about finding relationships, which is good news. However, many dating app users need a few lessons when it comes to improving their dating behavior. Ghosting isn't the best way to end a new relationship.

For more information on this dating service you can read our POF review.

Believe the media hype about Tinder and you know it as the epicenter of youth hookup culture. The app is constantly plagued by accusations of promoting casual sex, but a recent survey from college jobs startup WayUp says the perception of Tinder could be a far cry from its reality.

The survey asked 200 college students about their dating habits. Seventy-three percent ranked Tinder as their favorite dating app, followed by Bumble at 13% and OkCupid at 10%. A lone student listed Facebook as her dating site of choice.

It’s not a surprise that college students show a strong preference for Tinder. They were amongst Tinder’s most active users when the app launched in 2012, and today Tinder says 50% of its users are in the college age group.

What’s more surprising is what they say they’re using it for. Twenty percent said they're looking for a hookup, 27% said they’re looking for a significant other, and the majority - at 53% - said they use dating apps to find friends.

So is that Tinder’s deep, dark secret? It’s not the sex-fueled free-for-all everyone thinks it is?

Both college students and researchers believe the survey isn’t an accurate reflection of the dating landscape. Sydney Mastandrea, a sophomore at University of Miami, told CNN Money, "I think people use [Tinder] for random hookups rather than [finding] friends — but say it's for 'friends' so they aren't judged."

Aditi Paul, a Ph.D. candidate researching online dating at Michigan State University, believes students don’t need an app to assist in finding friendships, as the college experiences provides a wealth of opportunities for social interaction.

Or perhaps students say “friendship” because they don’t actually know what they’re getting. Kathleen Bogle, professor and author of Hooking Up: Sex, Dating, and Relationships on Campus, told Inside Higher Ed that the tendency for college students to use the term could come from their proclivity for unlabeled romantic interactions. Without a more formal term, they default to “friendship” to keep their options open.

“I don’t know that I believe that people are just trying to make friends via Tinder and have no other intentions beyond that,” Bogle said. “I think that’s just a sign of being open to whatever happens, happens.”

Rosette Pambakian, vice president of communications at Tinder, takes a more open-minded view of the application. In 2014, she told Elle, "The purpose was never just for dating, it was for social discovery in general ... The co-founders wanted to create a really efficient way to meet people around you who you probably would have never met before."

In the end, it doesn’t matter to Tinder. Whether college students are looking for friendships, hookups, or long-term love, they’re still using the app. For more on this service, you can read our review of Tinder

Dating apps are popular in part due to the low commitment factor. Most apps are free to download and begin using, so there isn’t much incentive for people to pay for enhanced services, or pay to use an app at all. You can swipe left and right, checking back for new matches at any time.

Because many dating apps have also modeled themselves after the swiping aspect of Tinder, where potential dates are judged instantly, and some argue, superficially, there is not much incentive for singles to get serious in their searches, and especially to pay for an online dating service. This has contributed to a dating app culture where daters aren’t necessarily invested or interested in serious dating.

However, a new study from Earnest, an alternative lending firm based in San Francisco, California, has revealed that people are willing to pay for a dating app, if it means they get more quality matches and have a better chance of connecting with someone and starting a relationship.

As we saw with online dating sites like Plenty of Fish, free doesn’t necessarily mean that daters are getting their needs met. In fact, many daters tried these free services only to return to the paid services later on, assuming that people using them were more serious.

Online dating services and apps vary in cost, with some starting as low as $10 per month while some can cost as much as $65 per month.

One surprising find from the study is that men seem to be more serious in their search, outnumbering women in terms of who will pay for dating services by sixteen percent.

Another interesting find: those living on the West Coast are 55 percent more likely to pay for a dating service than in other parts of the US. (So no, California residents aren’t so flaky after all!)

Overall, nearly 10 percent of those surveyed said they paid for a dating app, with Match, OkCupid and E-Harmony edging out Tinder as go-to romance resources. Forty-four percent of participants were willing to pay for Match, while 32% were willing to pay for OkCupid’s services and 22% will pay for eHarmony. (Tinder came in fourth at 9%.)    

And no surprise, older singles ages 36-50 are 50% more likely to pay for a dating app than their younger counterparts, aged 18-26.

For more information on the services mentioned in this study, you can read our reviews of Match, OkCupid, and eHarmony.

Hinge is focusing on helping their customers find long-term relationships these days in order to compete with apps like Tinder, an app known mostly for its hook-up reputation. One of the ways Hinge is catering to the more serious dating crowd is by studying their behavior online.

Now, Hinge has published a new relationship study, with data from 1,000 couples who met through Hinge within two months of joining the service. The company found several insights about what seemed to work for these couples and the experiences they shared.

One interesting revelation from the study is that men who are successful with dating apps (or at least with Hinge) were actually pickier than your average guy. Instead of endlessly swiping right in the hopes that a few women will respond in kind, these guys on Hinge decided to be a little more selective in choosing their matches.

On the other hand, women from the study who managed to find love on Hinge turned out to be less picky than your average female dater. The successfully coupled females on Hinge were 20% less picky on average. (Yes, they were swiping right more, not less – keeping more of an open mind.)

This change of approach seemed to make a winning combo for both genders. Also, in case you were wondering, Sunday turns out to be the best day of the week for online dating, so be sure to log in to your app. Response rates are 36% higher on Sunday evenings compared to any other day of the week. (Perhaps because the Tinder dates over the weekend didn’t quite work out as planned?)

So, if you’re using a dating app but want a more focused, successful experience (read: not just hooking up with people or messaging endlessly), here are some additional stats for you:

• Don’t just stop messaging, because you never know. Couples who met on Hinge messaged an average of 16 people before finding their matches.
• Messaging can work. On average, couples who met through Hinge messaged for 3 days and swapped 25 messages before giving their phone numbers to their partners. (However, don’t get carried away and message endlessly – try to get to the date sooner than later!)
• 80% of the couples listed their education and job, because they considered them important factors in making decisions about potential dates.
• Don’t expect instant gratification. Couples who met on Hinge went on 4-5 dates on average before meeting their significant others.

The bottom line? Keep an open mind, and keep your options open. For more on this dating app you can read our review of Hinge.