Study Reveals The Impact Of Netflix On Your Love Life

TV Shows
  • Monday, February 29 2016 @ 09:28 am
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Netflix Dating Study

As ubiquitous as the phrase “Netflix and chill” now is, it's not surprising that the streaming site could impact your love life. According to a new study released by Netflix itself, the shows and movies you watch online do affect your search for a soulmate.

The study, which examined a sample of 1,008 Americans 18-39 years old, found that around one third of respondents (27%) said show compatibility was important. Yes, in 2016, 'show compatibility' is a real thing. Netflix even coined the term 'show goggles' – the psychological phenomenon resulting in a drastic change in perceived attractiveness based on taste in TV shows.

A quarter of respondents admitted to having show goggles, with 13% saying they would ask someone out solely based on if they liked similar shows. Men seemed to be more susceptible than women – 34% said they are likely to get smitten based on shared tastes in shows and movies.

As we date, Netflix helps us get closer. Fifty-eight percent of study participants said they bond over Netflix. Instead of asking questions over coffee, discussing movie and televeision preferences helps us get to know each other better. Sixty-five percent said they engage in negotiations while choosing what to watch, while 35% said they trade show for show.

The couple that streams together, stays together. Netflix continues to play a role as things get more serious. Sharing a Netflix account is now a modern milestone along the lines of going Facebook official. “More than half of respondents said sharing a Netflix account felt like a 'serious' step forward in the relationship,” reports Forbes, “and 17% said they would wait until getting engaged or married to share an account.”

And no, it doesn't end there. Once a relationship is established, Netflix plays an integral role in maintaining the closeness of that bond. Seventy-two percent of respondents who were married or in a relationship said that staying in and watching Netflix was a favourite way to spend date night.

What the study doesn't address is what happens if things don't work out. While some couples live happily ever after with their Netflix queues, binge-watching into the sunset together, others aren't so lucky. In the event of a break-up, who gets the joint Netflix account? Add that to the list of things that have to be divvied up, along with the social circle and the cat.

If you need to come up with the perfect date and a cupid-worthy gift. If this study is right, the pressure's off. All you need is a comfy couch and a Netflix subscription.