OkCupid

People who participate in online dating may be more open to interracial relationships than those who stick solely to traditional dating, says a study published in the Journal Proceedings of the National Academy of Sciences.

Researchers from the University of California, San Diego analyzed the first interactions of 126,134 American OkCupid users to study the complex relationship tween online dating and race. They found, unsurprisingly, that many users tended to send messages to other users of their own race – but they also found that they were much more likely to respond to messages from users of a different racial background. The study also found that once an individual responded to a member of another race, they were even more likely to initiate conversation with other users of different ethnicities in the future.

"It's not that people's levels of prejudice are changing; people are avoiding others from a different racial background because they think those other people won't be interested," study author Kevin Lewis, a sociologist for UC San Diego, told USA Today. "Receiving an interracial contact and replying to it makes you send over twice as many new interracial messages in the short-term future than you would have otherwise."

Online daters may be chipping away at racial barriers, but that doesn't mean they've fallen completely. "Race as a dividing factor is much more important than basically any other attribute," Lewis explained. The study found that white online daters, both male and female, overwhelmingly made contact with other white users (although that's also due to the fact that there are more white people on OkCupid to choose from). Caucasian users were also the most likely to seek out people of another race. Those who identified as black, Hispanic, Indian or Asian were much more likely to stay within their own racial lane while online dating.

The only group that consistently bucked the trend was Asian women. Asian women were more likely to contact white men and other Asian men. They were also more likely to respond to white men (though it's important to note that all races were most likely to respond to white men).

Lewis calls online daters’ reluctance to reach out to users of different ethnic backgrounds "pre-emptive discrimination." Based on the way race has shaped their lives so far, they expect to experience rejection – or at least to have little in common with someone who doesn't share their heritage. But, says Lewis, the study suggests that if someone is bold enough to make the first move and overcome their fear of rejection, they are rewarded with the realization that the pool of potential partners is wider and richer than they had ever imagined.

File this one under “Not a surprise.” IAC/InterActiveCorp – owner of Match, OkCupid, Tinder, and more – has released its fourth quarter 2013 financial results, and things are looking good almost all the way across the bar.

IAC’s performance was strong in Q4 2013. Match closed up the year well with 12% revenue growth and 21% OIBA (Operating Income Before Amortization) growth in the fourth quarter. Total revenue for Q4 2013 was $203.9M, up from $182.6M in Q4 2012. For the year, Match grew revenue 10.5% and OIBA 16%, and the company predicts an even better year of growth in 2014.

After pulling out of European markets to focus on the United States in 2009, Match has managed to successfully grow in the US as well as across the globe. The company doesn’t hesitate to call itself “the unquestioned global leader in dating,” with 30 million active users and 3.4 million paying subscribers in 2013.

Core, Meetic and Developing revenues grew 4%, 8% and 69%, respectively, to $115.7 million, $58.9 million and $29.4 million. That growth was driven by an increase in subscribers and as well as the contribution of mobile app Twoo, which was not in the prior year period. On the whole, profits increased due to higher revenue and lower customer acquisition costs as a percentage of revenue.

The most interesting source of IAC’s potential growth is Tinder, the rapidly growing social dating app primarily owned by IAC. Tinder clocked in at 100M daily profile views in August 2013, and is expected to hit 1B daily profile views in April. That’s some serious swiping. Although Tinder's implied valuation today is low, it could prove to be worth more than IAC's current market cap of $6.4B.

Even for IAC’s traditional dating sites, mobile has been big. 50% of all communication for Match.com US is sent from mobile devices. At OkCupid, the number rises to over 60%. Those numbers were single digits as recently as 2010, and IAC says it has just barely scratched the surface where optimization for geo-specific features and mobile markets are concerned.

2014 promises to be full of mobile product enhancements across the board, so IAC expects to see even greater engagement and customer acquisition resulting from smartphones. These are the kind of changes that allow IAC’s portfolio to continuously thrive, despite the changing world around it. The future looks predictably bright for the company.

Did you look to the most popular kids in high school when you needed dating advice? After all, they must be doing something right!

More often, I tried to listen to the good friends I had that knew me so well, but OkCupid seems to go along with the theory that the most popular kids have the most to teach the rest of us, at least when it comes to dating. So, I wanted to take a look at what they were saying.

OkCupid picked four of the most popular daters on the site (male and female, gay and straight) to provide tips for singles on how to online date.

The most popular straight female is a 23 year-old woman named Lauren who gets a lot of attention from her striking pictures and tattoos that cover her arms and legs. According to a recent interview in New York Magazine, Lauren receives around three dozen emails a day; in the last seven months, she’s received five-star ratings, the highest possible rating, from nearly 8,000 men.

Lauren admits she has an advantage because she is a make-up artist and knows how to create a good photo. Plus, she knows how to work the camera to show off features because guys are most interested in visuals. “I believe in a head-to-toe shot to show what you look like,” she says. “But you don’t need to have your ass hanging out!”

She also notes her love of astronomy, explaining that she likes to show her intelligence as well as her looks, even though guys still will message women based only on pictures (as we saw with a recent OkCupid experiment with the worst profile ever created).

She got a surge of emails she got when she first joined the site by choosing “casual sex” as a relationship possibility, along with long and short term options. This opened a floodgate of lude emails from guys. “I’m not a prostitute,” she tells the magazine. “But they don’t get that.” So she removed this description from her profile.

Some of the most questionable advice came from 29 year-old James Hawver, who said that he could double for Ryan Gosling, which I’m sure if it was true he would be one of the most popular guys on the site. He likes to accept every woman as a potential match, which I admire. When he uses Tinder, he accepts all matches even before looking at them. Same with OkCupid. He wants to know that a woman is interested before he starts messaging, so he only responds to the ones who accept him back, in order to cut down on the rejection. Because this can be time-consuming, he sends out the same generic yet flirtatious email to each of them, and gets quite a few responses.

He also likes to “round out the truth,” especially when it comes to physical factors like height. He is an inch shorter than his 5’10” profile would proclaim.

What does he do with all these matches? He goes on a lot of dates, and he doesn’t seem ready to settle down anytime soon. “A lot of us want the best: the best job, the best apartment, the best significant other,” he says.

So I guess it makes sense to keep on dating. For more on this online dating service you can take a look at our Okcupid.com review

I've met a lot of very attractive women who have come through a divorce or break-up looking to meet someone new. The problem? The men who are their ages (in their 40s and 50s) seem to want to date younger women only.

Many women wonder why this is. After all, they aren't looking at only younger men. It doesn't seem fair, does it?

There is an element of truth to this notion: many men do prefer to date younger women, and we see this reflected in TV shows and movies. It's not a problem for a man to date someone half his age, and in fact it's expected. Maybe it's due to biology, or maybe he just wants to ignore his own aging process.

There's also a certain amount of relief in dating a younger woman because she likely doesn't have the baggage that an older woman does. Chances are he looks for simplicity above all else - a woman who has no children, not much debt, or no messy break-up that has taken a toll on her psyche and finances.

So then we wonder - is it possible to find older men who are interested in women their own age?

Absolutely. Just because you've noticed a pattern in your own life or among your friends (or even in a Hollywood movie) doesn't mean that it is true for everyone. There are many single men in the world, and a lot of them enjoy the company of women their own age. You just have to know where to look and what to look for.

First of all, it might be time to refresh your online dating profile. Make sure you are focusing on what you want to bring into your life, not on what has happened in the past. Mention your interests, your career, or whatever makes you happy - and let that be the tone with which you craft your profile. Men can pick up on the energy and tone a woman sends from a profile or a first message. It's important to keep it positive so you can attract as many men as possible.

Second, I would suggest picking a new dating site. OkCupid and PlentyofFish are great for people looking for something casual (i.e. younger), but if you're looking for an emotional connection, it's better to go with a paid site like eHarmony or Match. OurTime is a good niche option specifically for older daters, so you know that your dates won't discount you because of your age.

Third, keep an open mind about the possibilities open to you right now. Say yes to more men that you might not normally consider, just to see what dating someone new is like. Allow yourself a little more fun in the dating process - it doesn't have to be so focused on the end result. It's a journey, after all.

What if you could meet, woo, and win your fiancé in just 90 days?

That's exactly what Chris McKinlay, a Boston mathematician, did in June 2012. McKinlay was good at math, but not so good where his love life was concerned. So he did what any enterprising mathematician would do: developed complex algorithms and used robot profiles to systematically sift through thousands of profiles on OkCupid to find his perfect match.

McKinlay was working on his PhD at UCLA in June 2012 when he first joined OkCupid. After answering 350 questions from the thousands available on the site, he discovered that he only had a compatibility rating of over 90% with fewer than 100 women. Six disappointing dates later, and McKinlay realized that something needed to change. He decided to apply his data skills to his dating life.

He began by creating 12 robot profiles that answered all of the questions randomly and used them to mine the survey answers of all women on the site. Then, armed with 6 million answers from 20,000 prospective mates, he used an algorithm to analyze the women he would like to meet. He limited his search to LA or San Francisco based partners who had logged on within the last month and clustered their personalities into two types that appealed to him most: "indie" women in their mid-20s and slightly older creative-types. After creating two different profiles for himself designed to target each cluster, he then answered the top 500 survey questions for each group.

The hack worked. McKinlay suddenly found himself with a 90%-plus compatibility rating with more than 10,000 women. Because OkCupid notifies users when someone looks at their profile, McKinlay designed software that would automatically view as many profiles as possible, prompting curious matches to initiate conversation with him. He received about 20 messages per day and went on 87 dates, but just one - the 88th - was special.

28-year-old Christine Tien Wang, an artist pursuing a master's in fine arts at UCLA, caught his attention and the two hit it off. They've been together ever since, surviving through Wang's one-year art fellowship in Qatar and McKinlay's admission that he'd used rather unconventional means to meet the woman of his dreams. "I thought it was dark and cynical," Wang told Wired. "I liked it."

McKinlay maintains that he was just doing "a large-scale and machine-learning version of what everyone does on the site," and unusual though his approach may sound, it's hard to argue with success. McKinlay and Wang are now engaged, and he has written a book to help others find spouses through online dating...it doesn't get much more successful than that.

According to a recent study aiming to find the most desirable single in 2014, you'll have the most luck if you're 25 years old and rich.

The study pooled information from about 81,000 singles between the ages of 25-35 on the dating website Plenty of Fish, along with about 1.8 million messages to see what traits were the most desirable in both men and women who are online dating.

For both sexes, men and women in their twenties received more messages than those in their thirties. Women who were between 25 and 26 years old received the most messages, with a sharp decline once they turned 33.

It seems that both men and women prefer singles who make money. Women who earned between $50,000-$75,000 and men who earned between $75,000-$150,000 attracted more prospective dates than those earning less. And men who have law degrees are also likely to be the most successful in garnering attention online, with 33% more messages than the average single guy.

While data like this paints a certain picture of online dating, it's good to keep in mind that this is information gathered from only one online dating site and from just one demographic. If we were to look at online dating as a whole, the fastest-growing segment is singles over 50. And many people prefer paid dating sites like Match.com or eHarmony because daters tend to be more serious if they buy a subscription.

Free dating sites have always skewed younger, because many young daters aren't interested in serious relationships and want a chance to meet a lot of people. Paid dating sites tend to attract users of all ages who are on different levels of the dating spectrum - from casual to marriage-minded.

Twenty-somethings are also gravitating towards dating apps rather than online dating sites. Apps like Tinder, Hinge, and Are You Interested have been on the rise, mostly because of the ease of creating a profile and meeting people immediately, whereas most online dating sites require a little more effort and time before you're meeting each other face-to-face.

So while the POF study might feed into the stereotypes that persist about online dating (that singles prefer if you're young, earn a lot of money, etc.) - there are in reality a wide variety of singles who are online dating. Don't be afraid to explore a number of dating sites and see which one works best for you. This is the best time of year to do it, since more people than ever are online dating!