OkCupid

If you’ve tried out Tinder (or any dating service, for that matter) you’ve probably run across your fair share of bizarre conversations. It's a strange world out there. Sometimes the weirdness borders on amusing, but all too often it's annoying or downright creepy.

Thankfully, the Internet makes it easy to disengage from the creeps. It takes no effort whatsoever to ignore a message and hardly anything extra to block or report a user. But where's the fun in that? Why take the high road when you could take the low road, where all the fun is?

Anna Gensler, a 23-year-old artist, has a much more interesting way of dealing with the deadbeats of online dating. She began drawing nude portraits of the creeps who contacted her via Tinder, and posting the results to Instagram (NSFW, of course) alongside their offensive messages. And then, for the cherry on top, she sends the finished product back to the culprit for a final review.

Slate spoke with Gensler about her unique approach to turning harassment into art. “I feel like this gets me in trouble a lot,” she said of her inspiration for the project, “but when someone does something I think is rude, I always want to give them a taste of their own medicine. I’m an artist, and I try to use art as my weapon, even though that sounds so lame. So I thought, ‘What is something I can do to make me feel the way that they’re making me feel?’”

She settled on drawing them “sad-naked,” the most immature thing she could think of, because “their pickup lines are the most juvenile, basic things, but also still oddly offensive.” Each of her portraits is based on the guys' profile pictures, but modified to be as unflattering as possible. The subjects are all made chubbier, scrawnier, or just not particularly well-endowed.

Not satisfied with taking on the creeps of Tinder, Gensler joined OkCupid in hopes of finding new subjects worthy of her artistic intentions. She even put a blatant warning on her profile – “I’m going to draw you naked if you send me rude messages” – and a link back to the Instagram. Whether or not it deterred potential creeps is unknown, but it did intrigue a surprising number of nice guys who found the project funny and requested a portrait of their own.

And what about the guys who receive Gensler’s works of art? “There are a few approaches,” she explained. “Some of them get really angry and say a bunch of mean stuff. Some of them get a little bit offended ‘and say, “Why am I so fat? My facial hair doesn’t really look like that. My nipples are smaller than that!’ They think I didn’t do them justice. Some people just block me. But a couple of guys have actually said smart things after I sent it to them.”

Despite still facing the occasional naysayer, the Internet and dating have proved to be a match made in heaven. With consumers using the Internet more and more each year, demand for online dating services continues its meteoric rise. In particular, the ever-increasing popularity of smartphones has made mobile applications a booming business for dating services.

IBISWorld, a global business intelligence leader specializing in Industry Market Research and Procurement and Purchasing research reports, recently put together a comprehensive guide to the online dating industry's market size and growth prospects. By all accounts, the future looks bright for the industry's biggest forces.

InterActiveCorp is the one to beat. The largest company in the industry, IAC counts Match, OkCupid, and Tinder amongst its brands. The New York City-based company is expected to grab 27% of the estimated $2.2 billion market for US dating services in 2014, according to the new IBISWorld report. Analyst Jeremy Edwards predicts IAC's US Match revenue will rise 11.5% to $605.1 million this year, with operating income up 14% to $192.8 million.

Coming solidly in second place is eHarmony, a privately held company based out of Santa Monica, CA. eHarmony proudly dominates 13.8% of the US dating service market, IBISWorld says. The company’s projected US revenue for 2014 is $310 million, up 6.9%, with operating income up 9.6% to $35.3 million.

Spot #3 goes to San Francisco-based Zoosk, with 5.1% market share. 2014 has been a big year for Zoosk so far. The company filed for an initial public offering in April and IBISWorld predicts it will generate $114.2 million in US sales, up 24.5%, and operating income of $3.5 million. That's a nice change from a loss of $100,000 in 2013.

Finally, occupying fourth place, is dating service Spark Networks, with 3.2% US market share.

Altogether, the four largest companies account for 49.1% of US dating service revenue. The industry’s other winners are mobile dating (26%), matchmakers (14%), and singles events (7%).  IBISWorld expects the US dating service industry to grow at an annual rate of 4.2% from 2014 through 2019 - at which point it predicts sales will reach a whopping $2.7 billion.

"It is estimated that niche dating networks and services catering to the baby boomer generation will see the most growth," Edwards said. "In addition, revenue for the mobile dating market is expected to nearly double in the next five years, with rising smartphone adoption and new location-based features leading the market." 

It wasn't long ago that OkCupid urged users to boycott Firefox over its new (and since ousted) CEO’s donation to California's Prop. 8 campaign against gay marriage. But these days, “OkCupid” and “boycott” are appearing in the same headlines for entirely different reasons. This time, OkCupid is on the receiving end of the outrage.

It all started when it was revealed that OkCupid’s CEO donated money to a candidate with an iffy record on gay rights. Then Match.com, also owned by OkCupid’s parent company IAC, hit the news for its less-than-stellar policy towards bisexuals. Now OkCupid is in the spotlight again, this time over its limited gender and sexuality options.

Currently, users may only choose to identify as male or female for gender options, and as straight, gay, or bi for sexuality. The options are limiting for trans* and gender-non-conforming singles who may be forced to mislabel themselves if they want to use OkCupid. The site’s algorithm may then also incorrectly pair them with partners.

On May 2, activist Ryley Pogensky asked queer users and allies to replace their OkCupid profile pictures with a black box, and then to either log out or delete their profiles for 24 hours. He also created a Change.org petition, which has over 1200 signatures and counting.

“With such a strong presence of queer, trans*, and poly folks utilizing OkCupid every day,” reads the petition, “it is extremely limiting on those members to have to fit such rigid gender and sexuality options. Trans* individuals for instance are forced to choose M or F and then Gay, Bisexual, or Straight. These binaries do not fit for all of us and you will see more often than not a paragraph (or more) in these profiles devoted to trying to explain who they are and questioning why OkCupid has yet to catch on. The time has come for OkCupid to take notice of all of its members.”

OkCupid initially responded positively, saying that the changes would "involve a lot of reworking of the site, because we built it in a pretty binary way," but that they "absolutely want to add more gender and orientation options in the future." That was a year ago and no changes have been made, but Pogensky remains hopeful.

"I have made friends around the world using OkCupid and utilize it heavily," Pogensky told Huffington Post. "They are clearly the most capable and willing of all of the dating sites to make a change like this. Staying progressive means that you fight and stand up for multiple minorities, not just the ones that will make you popular to investors."

IAC has released its first quarter 2014 financial results. All in all, the company reports $740.2 million in revenue for Q1 2014, more or less on par with the $742.2 million in revenue of Q1 2013.

Websites revenue increased thanks to the acquisition of the “Owned & Operated” website businesses of ValueClick (which the company acquired in January of this year), the contribution of CityGrid Media, and growth at About.com. On the other hand, applications revenue decreased, primarily due to lower queries in B2B. Adjusted EBITDA decreased as well, as a result of lower revenue in B2B and higher marketing expense in B2C.

The Match Group – which includes Match.com, Chemistry, People Media, OkCupid, and other dating businesses – saw 9% growth in dating revenue (broken down into 7% growth in North America and 12% growth in International). Non-dating revenue grew 53%. Despite the higher revenue, driven mostly by increased subscribers, IAC’s profits declined due to a significant increase in marketing expenses for certain businesses.

Dating revenue for North America totaled $134.5 million in Q1 2014, up 7% from $125.6 million in Q1 2013. International dating revenue jumped 12% to $70.5 million in Q1 2014 from $63.2 million in Q1 2013. Combining both, IAC’s total dating revenue for Q1 2014 is $205 million, an increase of 9% from $188.9 million in Q1 2013.

The question now, of course, is what does the rest of 2014 have in store for IAC?

One major change that stands to make a huge impact on IAC's bottom line is the monetization of Tinder. Though IAC has declined to specify its exact ownership stake in the company, it has said that Tinder is now completely owned by IAC and Tinder executives, with CEO Sean Rad at the helm. The hugely popular mobile dating app is the hottest company in IAC's portfolio, but it doesn't yet generate any revenue. IAC has announced that 2014 will be the year that changes, though they've been vague so far about the exact way that monetization will take place.

The most obvious strategy would be to run ads on the service. In fact, it wouldn't be the first time it's happened. Fox used fake profiles to promote The Mindy Project, as did the USA Network program Suits, though they did not bring Tinder or IAC any revenue and a company spokesperson maintains that the campaigns were "strategic partnerships" rather than advertising.

Happily ad-free Tinder users should enjoy the experience while it lasts – with all the money-making potential the app packs, it’s probably only a matter of time before ads become the new norm.

This breakup is so big, it’s shaking up the entire online dating industry.

It's not the kind of breakup makes you want to curl up on the couch in your pajamas with a sappy movie and a pint of ice cream. This kind of breakup involves two of the biggest forces on the Internet: Mozilla Firefox and OkCupid.

It all started when OkCupid members using Mozilla’s Firefox web browser attempted to access the site and were greeted with this message:

“Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience. Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.”

It’s not every day you see a dating site take a dive into politics, but OkCupid has never been one to follow the herd. Here's the back story: at the end of March, Mozilla named its cofounder and former Chief Technology Officer, Brendan Eich, to the position of CEO following the resignation of Gary Kovacs last April. Eich’s opposition to same-sex marriage has been public knowledge since 2012, when it was revealed that he donated to California’s 2008 Proposition 8 campaign that sought to ban gay marriage.

When the news hit that Eich had been promoted, all hell broke loose. The backlash was swift on Twitter. Three Mozilla board members quit. And OkCupid decided to brave political waters and take a stand.

“We’ve devoted the last ten years to bringing people—all people—together,” OkCupid’s missive continued. “If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company.”

At least one other company, the app developer Rarebit, has followed suit. Boycotting Firefox is no small statement, as it is the world's second most popular web browser on personal computers and is responsible for about 12% of OkCupid’s 3 billion monthly page views.

The anti-Mozilla landing page is now gone from OkCupid, but the site told CNET that it plans to release another statement at some point in the near future.

As for Eich, he told CNET that "[w]ithout getting into my personal beliefs, which I separate from my Mozilla work -- when people learned of the donation, they felt pain. I saw that in friends' eyes, [friends] who are LGBT [lesbian, gay, bisexual, or transgender]. I saw that in 2012. I am sorry for causing that pain."

Whether or not you believe in the sincerity of his statement, the damage is done: Eich resigned in the wake of the controversy. 

Finding love on OkCupid: good. Getting scammed out of thousands of dollars on OkCupid: not so much.

Unfortunately for Michael Picciano, he falls into the latter category. Picciano is now suing OkCupid and its parent company, IAC, for failing to conduct “even minimal screening of its subscribers and therefore deceptively creating the impression that their dating service was safe . . . when in fact . . . [it] was a trap for the unwary,” he says in his Manhattan civil suit.

It all began back in February 2013, when he received a message from “genuineguy62.” (Is it just me or is that, like, the least trustworthy name ever?) After 10 days of chatting on the site, Picciano continued the conversation with the man, who called himself Bruce Thompson, via personal e-mails. A month following that, Thompson made his first telephone call to Picciano. And by the end of March, the two had canceled their OkCupid subscriptions because “they had found each other.”

Shortly afterwards, Thompson asked Picciano to wire him money to cover “unexpected fees ”incurred while setting up a new computer parts business. Picciano says he made four wire transfers in steadily increasing amounts to addresses in Texas, Ontario and England. In total, the payments added up to $70,460.

Four weeks following his first payment, Picciano involved the police. A friend of his had found Thompson's photo and information on a site called MaleScammers.com and warned Picciano. Picciano handed over a $100,000 forged check given to him by Thompson to the police, but they were unable to find the con man’s fingerprints.

Picciano is faulting OkCupid for failing to "exercise reasonable care" in communicating "the dangers associated with online matchmaking." There is, however, a page on the site called "Safety Tips" that explicitly warns members against wiring money to other users – or anyone they meet online – because the sender “has no protections against loss.”

In addition to going after OkCupid, Picciano is also suing Capital One for "failure to comply with proper procedures for the transmission of wire funds transfers." The lawsuit allages that none of the wire transfers contained the address of the recipient "as required by law."

According to the court papers, Picciano believes Thompson is back on OkCupid, trolling for new victims under the screen name "bigheartedbt.” While this hasn’t been confirmed, OkCupid users should take note – better safe than sorry.