Cast your mind back to 2004. The year was a big one for the blossoming industry known as social media. Facebook debuted and went on to become the world’s largest social networking platform. Tagged and Hi5 also launched in 2004, and though they remained relatively under the radar, both earned significant revenue through games and paid features.

Tagged purchased Hi5 in 2011. After renaming the parent company ‘If(we)’ and changing its focus to social app development, revenue began to drop. Plans for an IPO were also dropped. Now, six years later, social discovery platform MeetMe has acquired If(we) for $60 million in cash.

There are more dating apps on the market than you could possibly count, with new ones popping up seemingly every week. Though they cover a diverse - and sometimes outright strange - range of people and interests, the vast majority are made with heterosexual couples in mind.

Winkd is a dating app based in Sydney which just launched this month. It hopes to take a different approach and join the likes of Grindr as a successful service built by putting the LGBTQ community first.

Founders Diana Kalkoul and Neda Robat-Meily, who are both queer, found themselves frustrated with the lack of inclusivity in most popular dating apps. But rather than giving up dating apps altogether, they decided to create their own.

In time for Valentine’s Day, online dating service Match released its seventh annual Singles in America study, the largest and most comprehensive study of its kind.

This year’s focus was a little different from previous studies, exploring new dating rituals, shifting gender roles, and the impact social media has had on the dating culture.

First, thanks to mobile apps and the accessibility of online dating, almost one in six singles (15%) of those surveyed by Match feel addicted to the process of looking for a date. Millennials are 125% more likely to say they feel addicted to dating than older generations. And men are 97% more likely to feel addicted to dating than women – although more women feel more burned out by the process (54%).

If anyone can make bold predictions about the future of online dating, it’s industry game-changer and Tinder CEO Sean Rad. This month at the StartUp Grind Global Conference in California, he shared that dating apps could soon be using augmented reality technology to help users meet.

He explained that the technology would help people meet in real time, and work similarly to Pokemon Go. For instance, if you walk down the street and point your smartphone at someone you find attractive, you can find out immediately whether or not they are single. And if you are single and dating, you could also send virtual signals to someone you pass, letting them know you’re interested. This could work through technology like Google Glass as well as your phone.

It seems many dating apps now want to distance themselves from Tinder, even though the tremendous growth of online dating was thanks to Tinder’s swiping technology. Now, instead of endless swiping that goes nowhere, a common complaint among Tinder users, a new app is offering something more intimate: requiring a phone call to connect with a match.

Dating app Hotline launched in New York last month, and is already getting some buzz thanks to its old-school premise: talking on the phone. The app doesn’t let you text until you’ve made at least one phone call and talked to your match first.

A new dating app is inviting singles to take a great big sip of Haterade.

Online daters are usually encouraged to put their best foot forward, bond over shared interests, and keep conversations positive. That is, unless they’re on Hater, a new app that matches users based on mutual dislikes.

Founded in 2016, Hater promises to make serious online dating more approachable by replacing cumbersome surveys and bios with a fun, alternative way to express your personality (and let out your frustrations over slow walkers and paying for extra guacamole).