In time for Valentine’s Day, online dating service Match released its seventh annual Singles in America study, the largest and most comprehensive study of its kind.

This year’s focus was a little different from previous studies, exploring new dating rituals, shifting gender roles, and the impact social media has had on the dating culture.

First, thanks to mobile apps and the accessibility of online dating, almost one in six singles (15%) of those surveyed by Match feel addicted to the process of looking for a date. Millennials are 125% more likely to say they feel addicted to dating than older generations. And men are 97% more likely to feel addicted to dating than women – although more women feel more burned out by the process (54%).

If anyone can make bold predictions about the future of online dating, it’s industry game-changer and Tinder CEO Sean Rad. This month at the StartUp Grind Global Conference in California, he shared that dating apps could soon be using augmented reality technology to help users meet.

He explained that the technology would help people meet in real time, and work similarly to Pokemon Go. For instance, if you walk down the street and point your smartphone at someone you find attractive, you can find out immediately whether or not they are single. And if you are single and dating, you could also send virtual signals to someone you pass, letting them know you’re interested. This could work through technology like Google Glass as well as your phone.

It seems many dating apps now want to distance themselves from Tinder, even though the tremendous growth of online dating was thanks to Tinder’s swiping technology. Now, instead of endless swiping that goes nowhere, a common complaint among Tinder users, a new app is offering something more intimate: requiring a phone call to connect with a match.

Dating app Hotline launched in New York last month, and is already getting some buzz thanks to its old-school premise: talking on the phone. The app doesn’t let you text until you’ve made at least one phone call and talked to your match first.

A new dating app is inviting singles to take a great big sip of Haterade.

Online daters are usually encouraged to put their best foot forward, bond over shared interests, and keep conversations positive. That is, unless they’re on Hater, a new app that matches users based on mutual dislikes.

Founded in 2016, Hater promises to make serious online dating more approachable by replacing cumbersome surveys and bios with a fun, alternative way to express your personality (and let out your frustrations over slow walkers and paying for extra guacamole).

We’re 2 months into 2017, but it’s not too late to call some of the hottest trends we expect to see in online dating this year.

Online dating is one of the most dynamic industries in the world. New services are constantly emerging, along with new technologies that keep the way we date in a constant state of evolution. Things won’t be any different in 2017. Change is coming - both from companies and from consumers.

Here are a few things the remainder of the year could have in store.

Match.com has released its seventh annual Singles in America study, the nation’s largest and most comprehensive annual survey of dating in the United States.

The 2017 survey is set to reveal surprising data and trends on new dating rituals, the impact of social media on the dating landscape, shifting gender roles, and attitudes about love, sex, and relationships across generations.

Unsurprisingly, Millennials were a major focus of the study. The much talked-about generation is “diligently using technology to find love,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match, “and building new dating rules and taboos along the way.”