Consumer Reports Analyzes Online Dating in a New Study

General News
  • Monday, April 10 2017 @ 10:26 am
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Study by Consumer Reports

Consumer Reports has decided to get into the love game. The non-profit organization has been around since 1936, and typically reviews consumer satisfaction with products and services, but now it wants to know about dating apps, and how satisfied customers appear to be.

We all know where this is going. Well, maybe not.

Consumer Reports found two interesting and diametrically opposed results. First, consumers hate online dating with a passion, even more than tech support services, which are notoriously poor performers. Those surveyed didn’t rate any service as more than average as far as overall satisfaction. OkCupid got the best ratings of all online dating services, including Tinder, but it got a reader score of only 56. (Tinder was second with a 52 rating.) Reader scores were evaluated by a number of factors, including messaging and search features, privacy settings, the ease of use and sign-up process, as well as quality and quantity of matches.

Bumble Aims to Expand your Social Networks

Bumble
  • Wednesday, April 05 2017 @ 10:59 am
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Connections from Bumble bff, BumbleBiz, and Social Hives

Dating app Bumble has seen tremendous success since its launch over two years ago, with more than 12.5 million registrations to date. Now, the company wants to expand their services to offer connections for friendship and business opportunities, too.

Bumble debuted as a dating app, differentiating itself from Tinder by putting the power of communication in the hands of women, who are required to make the first move. Since then, the company has launched Bumble BFF for people seeking friendships rather than romantic relationships, and it is about to release Bumble Biz to connect people for business networking.

eHarmony Seeks To Sell Job Matching Site Less Than A Year After Launch

eHarmony
  • Monday, April 03 2017 @ 10:26 am
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Elevated Careers is for sale and under renovations

After a long period of hype, eHarmony debuted Elevated Careers last April. Now, less than a year after launch, the company is seeking a buyer for the job matching site, citing a lack of experience in the HR technology market.

eHarmony ambitiously hoped its long history of relationship matching experience would translate to equal success matching job hunters with fulfilling positions. Taking a cue from its patented algorithm for assessing love compatibility, eHarmony created an algorithm for matching people to employers based on 24 dimensions of culture, values, and personality.

2016 ‘Singles In America’ Survey Reveals How Tech Affects Your Love Life

Studies
  • Sunday, April 02 2017 @ 11:48 am
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Online Dating Technology

In 2017, it’s impossible to imagine the hunt for a partner happening without your other beloved partner: your smartphone.

Those ever-present devices are our constant companions, with us from the moment we make a connection on a dating app, to the loved-up selfies we post on Instagram, to the shocking break-up texts we forward to our friends. Technology influences every aspect of modern love lives.

Match's seventh annual ‘Singles in America’ study took a look at exactly how tech and dating overlapped in 2016, revealing a few strategies for succeeding in love in 2017.

Two Recent Updates Are Paying Off Big For Tinder

Tinder
  • Thursday, March 30 2017 @ 07:14 am
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Tinder Super Like Feature

Tinder’s reign won’t let up. The dating app is not only the most recognizable in the industry, it’s also one of the most successful. With constant feature updates, like 2015’s introduction of the ‘Super Like’, Tinder ensures it remains on top of the game.

Two of the most recent updates have proved to be highly beneficial for the app. During a panel at this year’s SXSW, co-founder Sean Rad shared that Tinder has matched some 250,000 transgender users since unveiling new gender identity options last November. The company also increased its community education and refined its approach to preventing harassment.

“We have a great algorithm that can help, but no algorithm can solve humans,” Rad explained. “We were taken aback by how complex identity is. It’s a very complex area and, at the same time, Tinder is extremely simple.”

New Study Shows Online Daters Aren’t So Picky

Studies
  • Monday, March 27 2017 @ 06:52 am
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Online Daters are no so Picky!

Do you have a “wish list” for a future romantic partner? For instance, do you have a preference for height, career, body type, or whether or not your match is into yoga? Most of us do have a wish list for an ideal partner, but a new study shows that we tend to ditch those lists when we go searching for matches online.

Researchers from the Queensland University of Technology analyzed the dating preferences and contact behavior of more than 41,000 Australians between 18-80 on dating website RSVP. What they found was that despite the fact that most online daters have a clear list of preferences for their ideal partners, they still contacted people who bore no resemblance to these preferences. The study was conducted by behavioural economists Stephen Whyte and Professor Benno Torgler.

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