2016 ‘Singles In America’ Survey Reveals How Tech Affects Your Love Life

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Online Dating Technology

In 2017, it’s impossible to imagine the hunt for a partner happening without your other beloved partner: your smartphone.

Those ever-present devices are our constant companions, with us from the moment we make a connection on a dating app, to the loved-up selfies we post on Instagram, to the shocking break-up texts we forward to our friends. Technology influences every aspect of modern love lives.

Match's seventh annual ‘Singles in America’ study took a look at exactly how tech and dating overlapped in 2016, revealing a few strategies for succeeding in love in 2017.

“Millennials are diligently using technology to find love—and building new dating rules and taboos along the way,” said Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Moreover, if you want to spur a budding relationship forward, skip the flowers: leave your cell phone in your pocket."

The survey revealed the turn-ons and turn-offs of smartphone behavior and social media use that affected singles most in 2016. Highlights include:

  • 57% of singles admitted social media has triggered their FOMO
  • Millennials are 270% more likely to think it’s hot if you’re binge-watching the same TV shows
  • 29% of singles said that actual phone calls are big turn-ons
  • 26% of singles think it’s a turn-on if you’re not on social media at all
  • The biggest tech turn-offs are constant social media activity (50%) and complaining openly on Facebook (58%)

Too much smartphone activity on a date is also a major no-no for modern singles. Seventy-five percent of singles say answering your phone on a first date is a turn-off, while 66% said they don’t want to see you texting on a date. Fifty-eight percent said they don’t even want to see your phone face up on the table.

The safest bet? Keep your cell turned off and put away during dates. Forty-five percent of singles said that’s the sexiest smartphone use of all.

2016’s Singles In America study also discovered how singles judge each other based on their phones. Phone compatibility, it turns out, is a real thing. Android users are 15x more likely to judge you negatively for having an iPhone, and iPhone owners are 21x more likely to judge you negatively for having an Android.

You’ll also want to make sure your phone is up to date, quiet, and shatter-free. Women are 92% more likely to judge you negatively for having an older model phone (in fact, those who have older models are 56% less likely to get a date in the year). Cracked screens are a turn-off for 14% of singles, and be sure to disable audible clicks as you type — the sound annoys 14% of singles as well.

For more on the service which conducted the study you can read our review of Match.com.