Match Group

The young men lifestyle portal, AskMen.com announced an alliance with Match.com this week. While not yet available on the Ask Men website, Match will offer readers access to their singles database through a quick search form. This will enable visitors to view profiles and pictures on AskMen.com before registering with the dating service Match.com.

Match.com has been partnering with a number of websites lately to help generate more members. This allows them to target markets with better results than traditional internet advertising. AskMen.com readers are typically young single men who are employed and, have no dependants. This is a perfect target market for Match. eHarmony is another popular dating service which also has been doing similar partnerships (their latest with AOL). eHarmony also has been taking this a step further by buying up some of the more popular independent wedding and dating websites.

Visit Marketing Week for the full story. For more information on Match.com, read our dating review.

A press release from PlentyOfFish.com takes a look at some of their membership numbers and how more women now seem to be looking for intimate encounters. Currently members on Plenty of Fish looking for long term relationships have a male to female ratio of 55:46. Women looking for a casual dating experience when compared to men is 5 to 1. While men still out number woman, the situation is much better than in 2004 were the male to female ratio was 10 to 1. The release also predicts within a decade the ratio of men to women looking for intimate encounters online will reach 1 to 1.

For more reviews on dating sites that offer casual dating, check our our Sexy Singles Dating Category.

Match.com UK celebrated 2 milestones in London yesterday. Since 2001 more than 1 Billion emails and 1 Billion winks have been sent through the Match.com dating site. During this celebration Match.com launched match100, a new consumer panel.

The responsibility of this group is to consult on new services and provide a valuable on-the-ground view of the search for love in 21st century Britain.

The match100 is made up of a diverse group of old and current Match.com members from all over Britain. The groups first job will be to create an Insiders Guide to Online Dating based on their own experiences. Find the new match100 media center here.

Related Story: eHarmony has Issued more than 1 Billion Matches

For the full story visit Marketing Week and for further information on Match.com UK dating site read our detailed review.

Online Dating Insider recently had A Conversation with Match.com GM Mandy Ginsberg. I noticed a few points which I would like to share. First off, Chemistry.com's growth is up 11%. I believe David is referring to membership numbers but this could be revenue growth. I would hope membership numbers are up as Chemistry has been spending a lot of money lately on TV advertising.

The other point I noticed is the article mentions Match.com gets 25,000 new members a day. This is a large number but not nearly as large as what we have reported on are Online Dating Statistics & Facts page. According to our research, Match.com sees more than 60,000 new members a day. Why the difference? Let's look at the different scenarios:

Could David have mixed up his numbers (I doubt it) or did the GM of Match.com give him the wrong information?

Could they be talking about new paid members and are number refers to all register members?

Maybe 25,000 is the right number and IAC needs to update their Match.com information page. If this is true, this means Match.com now receives less than half of new member registrations than they use too. Now, that can't be good news for Match.

View our review of Match.com and Chemistry for more information in these dating sites.

eHarmony announced today that they have partnered with AOL Personals (which is in BETA). They will be offering their matchmaking services to American Online visitors along with dating and relationship advice through the “eHarmony Boutique”. The interesting thing here is AOL already has a partnership with Match.com. On the AOL Personals homepage both dating services share the same space. AOL tells visitors to use the Search for a Match option (which is powered by Match.com) to give you complete control over your searches and to use the Get Matched option (which is powered by eHarmony) to receive matches to compatible singles. I would be surprised if Match.com was happy about this new eHarmony partnership. They already have a sister site called Chemistry.com which competes with eHarmony directly.

Markus Frind, CEO of Plentoffish.com, blog has a post today called Lots of changes lately…. In his post Markus mentions 5 interesting points he has noticed in the dating industry. I think he may need to add another point to his list. The reason for this is he also asks the question:

Here is a question for everyone what are the best merchant accounts to use?

Merchant accounts are used by websites who offer paid services or goods to process credit cards, online cheques and debit cards. Markus has hired a few people lately and is obviously working on something. I wonder if he is planning to offer a paid membership that has some added benefits? Maybe he is adding some other type of dating related service? He hasn't given us any real hints. The merchant account could even be for a whole new project which isn't even related to PlentyOfFish.com.

Has anyone else heard any rumours?

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