Match Group

Hinge doesn’t want to be another version of Tinder. Instead of focusing on the swiping game with attractive profiles, Hinge wants its users to engage, message and date – in other words, take the process of dating a bit more seriously.

Millennials are by far the biggest users of dating apps, and are less inclined to pay for a dating service. They also take dating less seriously than older daters. Tinder attracted the young market because the app was free, easy and accessible. But then apps like Hinge came along, who wanted to change the “hook-up” mentality many online daters have become accustomed to.

The majority of Hinge users are Tinder’s target market – Millennials. Hinge is betting on the fact that many young daters want to be more serious in their search, and not just use apps for that last-minute hook-up.

Hinge has done several things in trying to find its sweet spot, including launching a new feature this past November where users had to respond to a new match within 24 hours or they would disappear from their match list. Apparently, this didn’t go over well, because in February, the company announced that it was removing the feature.

In an email sent to its users, Hinge said: “You are busy, and 24 hours is sometimes not enough. At the end of the day, our job is about helping you find someone great, and timed matches didn’t do that. We want to make it right. So we’re turning off the clock. The 24 hour clock that is.”

Users still have to make contact with matches within a 14-day period, because the company maintains a time limit does increase communication and the likelihood of matches actually getting to the date.

And last month, Hinge launched a feature called Story Cards that helps users initiate conversation by letting them answer yes or no to “life experience” questions. According to website Global Dating Insights, the app’s CEO Justin McLeod revealed that during beta testing, Story Cards “generated a 20% increase in two-way messages between users, as well as more phone numbers exchanged.”  

News website Tech Crunch has suspicions that the next Hinge announcement will be a paid service, since Tinder is the only app that can really make money solely on advertising spend. 

In the article, writer Jordan Crook says: “Hinge is undergoing a huge makeover, ditching the swipe mechanic and adding a paid subscription layer to ensure folks who use it are there for the right reasons.”

Hinge also provided the following statement, causing more raised eyebrows:

“We are continually focused on helping our users find meaningful relationships. To that end, we’re always working with our users to test new concepts. However, at this point nothing is confirmed – everything from friend endorsements to concierge matchmaking has been on table. What we do know is that each global release continues to be the result of enormous amounts of work alongside our community in an effort to understand what sparks online connections that have the power to become lasting offline relationships.”

One thing seems clear: Hinge wants to focus on the sweet spot that is missing in popular dating apps – building real, lasting relationships. To find out more about this dating app you can read our review about Hinge.

It’s no secret that scammers flock to dating sites. Lovelorn singles are easy targets for con artists looking to lure victims into financial fraud, and over and over again, we hear tales of hackers stealing sensitive personal information to sell to the highest bidder.

What we don’t hear about nearly as often are infractions from the dating sites themselves. In fact, many popular dating services have a poor track record of security vulnerabilities and privacy violations.

Signing up for anything online puts you at risk, but dating services may be some of the most dangerous online destinations. Dating sites regularly collect data on users, then sell the information to marketers. Profiles can remain on company servers for years after subscriptions are canceled. Profiles may also be indexed by search engines, allowing services like Google Image Search to link photos on your profile with your real identity.

Even well-known, trusted dating sites have been guilty of privacy violations over the years. Here are some breaches:

Another year, another Singles In America study. Match.com kicked off February by releasing the results of the 6th edition of the annual survey, which explores the attitudes and behaviors of over 5,500 singles across the nation.

“This year we focused on the crucial ‘second date,’” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match, “a vital courtship step that has been seriously understudied until now.”

Yes, believe it or not, there’s actual science behind your likelihood of scoring a second date. For starters, Match explored where singles are most likely to find great dates. They found that 33% of respondents met their last first date through online dating, while 26% met their last first date through a friend. And there’s even more good news for online daters: those who use dating services are 93% more likely to want to get married and 78% more likely to get a second date.

Experts encourage out-of-the-box date ideas, but many singles stick to the classics and there could be a reason why. Singles In America 2015 found that you’re 107% less likely to get a second date if you skip dinner or drinks (ouch). You can stack the deck even further in your favor if you choose your destinations and your orders wisely:

• Going for sushi ups your chances by 170%
• An expensive restaurant ups them by 50%
• Ordering a cocktail boosts your odds by 137%
• After-dinner drinks increase your chances by 59%

Of course, it’s not just about what you put in your mouth. It’s also about what comes out of your mouth. Match studied first date conversation to compile a list of do’s and don’ts. Despite the commonly held belief that controversial topics should be avoided, Singles In America found that politics, money, and religion are fair game for 80% of daters. In fact, discussing politics boosts your chances by 91%.

On the other hand, only 14% of singles are up for discussing their ex on a first date, so it’s safe to say that’s a subject best saved for later conversations. Even sports, a seemingly harmless topic for a date, didn’t rate highly with survey participants. Less than 25% said they care about athletics.

Timing, as they say, is everything. The majority of singles - 60% - prefer an evening date, but a minority of 22% would rather go out in the afternoon. Weekends, naturally, are prime time for romantic adventures. Thirty-nine percent of Singles in America respondents opt to go out on Saturday nights, followed closely by 34% who prefer Friday night dates.

If all goes well, you’ll find yourself saying goodbye on the doorstep at the end of the night. Fifty percent of singles think a good first date ends with a kiss, so go ahead and pucker up if you’re feeling a connection. The odds aren’t bad.

For more first date data, visit the Singles In America microsite. To find out about the dating service you can read our Match.com review

Last month on the Canadian TV show The Disruptors, an unlikely interview took place between host Bruce Croxton and Markus Frind, the founder of popular online dating site Plenty of Fish. (Broxton was the founder of dating site Lavalife, which raked in members until POF’s free service hit the market.)

For the first time, the two former rivals were sitting down together to discuss the current state of the dating industry, and the history of their two companies.

Broxton noted the quick success of POF, which because of its free service, quickly gained a lot of users – many of whom hadn’t tried online dating previously. Typically, dating sites made their money through selling subscriptions to members, but POF tried a different model to attract a larger audience, and it worked. Instead of selling subscriptions, the site made its money by selling ad space. After all, they had an engaged audience.

At its peak and before its sale in 2004, Lavalife had over four hundred employees. Frind launched POF in 2003 and operated the service alone from his apartment for the first five years, without hiring another employee despite the service’s rapid growth. He managed to turn it into the largest dating site in the world by focusing on the US market (even though he was based in Canada), and by keeping the service free despite the naysayers.

Frind’s experience wasn’t in the dating industry when he first thought of the idea for POF. In the interview, he admitted that he just needed to learn a new programming language and the best way to do that would be through creating a dating website.

Croxton was complimentary in the interview, admitting that Frind was incredibly innovative in the dating space, despite the endless number of dating apps launched in the last few years claiming to change the online dating industry. “I find it ironic because many of the tech ideas on the show really emphasize that it’s not about the technology anymore because you can be up and running very quickly, it’s really a marketing barrier to entry. But you were pioneering that back in 2003,” Croxon said.

Frind Agreed, noting that he sold his company (for $800 million) because he was tired: “There isn’t really much innovation in the dating space; the features we have today are the same features we had five years ago. It just got kind of boring and I wanted to do something new.”

You can watch the whole interview here. To find out more about POF you can read our review on Plenty of Fish.

Tinder has released a new update for users to help improve the photo selection process and enhance messaging options.

The update is a result of one of Tinder’s most requested features: the ability to upload profile photos to the app directly from your camera roll. The old version of the app pulled photos from Facebook only, which didn’t give users much flexibility. Instead of being able to pull photos from their camera roll specifically for the dating app, they would have to post photos to their Facebook profile (and advertise their flirtatious Tinder selfies to all their friends), or try to get around the problem by creating a fake Facebook profile (not so easy to do), or adding “private” photo albums.

Now, users can pull photos directly from their camera rolls, bypassing Facebook. And to enhance this feature, Tinder has made cards and photos larger on the screen.

While this comes as a relief to many Tinder fans, another issue has been created. Tinder already has a challenge with some users creating fake profiles to scam other users, but the fact that every user has to tie their account to a real Facebook account made things a bit more secure. Now with the latest update, it’s much easier to post fake photos, so there might be a backlash with the current security measures.

Co-founder of Scamalytics Dan Winchester noted that this is good news for scammers, because it reduces the obstacle of having to create a fake Facebook profile. “Scammers almost universally rely on faking their identity in order to execute their scams. On a photo dating app like Tinder, clearly the photo is one of the key things they need to fake...adding direct from camera roll makes life even easier for scammers, and Tinder will want to balance the undoubted appeal of this feature with users against the increased security risk introduced into their platform.”

Another important feature in the new update concerns messaging. With a nod to Facebook features, Tinder is allowing you to “like” a message by tapping a green heart that appears next to a message you receive. iPhone 6 and 6 Plus users can also use 3D touch to preview links sent within messages. And yes, emojis will now be available in larger format – just to make things more fun.

Tinder has also teamed up with GIPHY to allow users to exchange GIFs with their matches. (And yes, there are millions of your favorite GIFS  - including one of a Kristin Wiig character from Saturday Night Live and numerous cute kittens, in case you were wondering about the options.) To use a GIF, you can select the blue “GIF” button found at the bottom left of the chat interface.

To find out more about this dating app, please read our review of Tinder.

In the days before online dating became the go-to method of finding love, our efforts were confined to more analog approaches. One-off hookups were found at bars as “Last call!” was announced. Blind dates were arranged by friends and family. High-status singles met at professional events and private clubs.

These days, the dating landscape is drastically different. Those same high-status singles no longer mingle behind velvet ropes. Instead, there's an app for that. Young professionals looking for suitable mates now flock to dating services that cater to an exclusive clientele. Don't meet their standards and you won't be granted entry.

Wondering how high society dates? Here's where the elite look for love: