Types (Niche)

AshleyMadison.com has now opened their affair website to married men and women in the United Kingdom. For those of you who haven't heard of this site before it is described as a traditional dating site but for people who are already married. For UK members it costs £49 for 100 credits. With these credits members can email someone for 5 credits, chat in real-time for another 30 credits and send a virtual gift from 20 to 50 credits.

Apparently there are plans to spend upwards of £10million in advertising if Ashley Madison can get their ads approved by the Advertising Standards Authority. With this type of marketing budget Ashley Madison expects to have 1 million UK members in 3 months.

For more on this story read TNT Magazine.

In mid August eHarmony released their iPhone Dating App. On September 28 a eHarmony Dating App for Android phones was released. As with the iPhone version, users can view their list of matches, look at members profiles, and communicate with them. Communication includes using the guided communication process, sending ice breakers and eHarmony Mail. Some parts of your profile can also be updated through the app as well like your photos (by using the camera built into your phone).

To take this new Dating App for a test drive, visit the Android Pit on your phone to download. To find out more about this online dating service, check out our eHarmony.com review.

Craigslist has had major problems in the past with their adult services section (see Story). On September 4th they temporarily suspended all sex ads on Craigslist (see Story). On September 15th:

Craigslist told the House Judiciary Committee today that it had closed its sex ads section forever.

The reason for Craigslist backing down on having an adult services section is the mounting bad press from the media and pressure from a number of state attorney generals. Closing this section down is estimated to cost Craigslist $44 million per year. The company held nearly 70% of all sex ad revenue which totaled $63 million.

This leaves a giant hole in the sex ad industry in which I am sure Craigslist competitors will fight over to fill. I expect to see a lot more affair dating site and sugar daddy dating site advertising coming to a website near you.

To find out about this classifieds site, please read our review of Craigslist.

The research company Ground Truth has stated that mobile dating has increased a total of 92 percent from the first week of June until the end of July. In the month of June there was a 31 percent increase alone followed by 46 percent in July. So who is seeing a lot of this traffic? According to Ground Truth it is the mobile-optimized dating site Flirtomatic. They received 65 percent of the total mobile dating traffic this summer so far. Other dating sites like Match.com came in as the 7th most visited dating site on a mobile phone. eHarmony was 17th (which is not bad considering eHarmony's iPhone App just launched). Ground Truth said part of the reason why there has been such an increase in mobile dating traffic this summer is because no one wants to be inside sitting at the computer. Singles enjoying the warm weather find it easier just to use their cell phone where ever they happen to be, to check out their online dating profile.

One other item noted by Ground Truth was that the average visitor to a mobile dating service spends 12 minutes and 44 seconds per week on the site.

For a list of dating site who offer dating through your cell phone, check out our Mobile Phone Dating category.

From an article over at Madison.com about seniors and how popular online dating is with this demographic, they talked briefly about Match.com. In the piece, Match.com's public relations coordinator, Jaklin Kaden, stated that over 6 percent of Match members are 60 years old or older. For Match members 50 or more, this statistic jumps to 22 percent.

To find out more about this dating service, read our review of Match.com.

For those of you waiting, eHarmony has finally released their free iPhone Dating App today (on the day the eHarmony turns 10 no less). The App also works on the iPod Touch and the new iPad as well. Our quick test found the App fast and responsive. eHarmony users on the iPhone (without using Safari) can now view new and existing matches, communicate with them through the guided process and mail, and modify your photos. Free eHarmony members can also subscribe through the App as well.

One question I have is, I wonder if they will open up communication on the iPhone App during eHarmony's free communication weekends? They probably will but I guess we will just have to wait and see. I expect the next free communication weekend to happen in 2 weeks.

To try out the new Dating App, visit iTunes and to find out more about this dating site, check out our eHarmony review.