Types (Niche)

It was a "Midsummer Night Affair" at the Hudson Terrace, a trendy Manhattan nightclub, earlier this month, as 400 men and women seeking sugar daddy/sugar baby relationships flooded the venue in hopes of meeting a match. Despite the $40 entrance fee for women, and the $80 cover for men, hopeful sugar daddies and sugar babies packed into the party, sponsored by the sugar daddy dating site SeekingArrangement.com.

Perhaps it's the recession, or maybe it's just that the stigma of these sorts of agreements is lessening more and more with every passing day, but it seems as though sugar daddy arrangements are more popular now than ever before. A recent article in the Huffington Post, which profiled several men and women in this kind of arrangement, attributed the sugar daddy's rising popularity to the soaring cost of higher education.

"I was thinking about going on Match," one 25 year old student says, "but I needed help financially. I guess what finally pushed me over the edge was that I needed help to pay off my loans from school." The work of two anthropology graduates at George Washington University revealed similar findings: of the 100 participants in their study of sugar daddy culture, more than half reported that the money they received was paying for their education.

Brandon Wade, the CEO and founder of SeekingArrangement.com, has also noticed the growing popularity of the site with students. "Over the past few years, the number of college students using our site has exploded," he says. "College students are one of the biggest segments of our sugar babies and the numbers are growing all the time." Wade considers this a public service, a unique opportunity for individuals to form mutually beneficial relationships, and it seems that many of the site's male members agree.

"Most of these young women have debt from school," says a sugar daddy who goes by the name 'Jack' and describes himself as a 'humanitarian.' "I guess I like the college girls more because I think of their student debt as good debt. At least it seems like I'm helping them out, like I'm helping them to get a better life."

Many have called these arrangements prostitution, but Wade is quick to defend them. "The media loves to use the term prostitution, but I'm adamantly against that," he told the Wall Street Journal. "There is chemistry involved in these relationships. It's not a one-time exchange of money for sex." In fact, he believes that sugar daddy/sugar baby agreements have the potential to be healthier than other relationships, because both parties are immediately upfront about what they want from the relationship and what they are offering. When each person's expectations are clearly stated, the potential for romantic disaster is significantly lessened.

Some, like a girl referred to as 'Jennifer' says, see both a practical and a romantic side to the sugar daddy phenomenon. "I realize I'm not going to have it forever," she told the Huffington Post. "While I've still got it, I'm going to milk it for all it's worth. I mean, maybe I'll get swept off my feet. Really, anything could happen."

So what do you think? Is the sugar daddy culture a thinly-veiled form of prostitution, or an acceptable and mutually beneficial agreement made between consenting adults?

For similar dating services you can take a look at our Wealthy Singles Dating category.

PlentyOfFish has just updated their mobile dating applications for both the iPhone and Android OSs. The big improvement with this version is speed and lower bandwidth use. This is achieved by caching the profile and picture data retrieved from POF so it is only downloaded once or when updated.

Other improvements include easier editing of both photos and profiles. Pinching and zooming profile pictures has been added along with updates to editing your location and searching for local users. Users can also now just search for mobile users near them.

The POF App on the Android Market currently has a rating of 3.9 out of 5 stars with almost 6,000 votes. According to a number of reviews the only thing missing from the app is the ability to chat via text.

For more on this story please read the press release. To find out about this dating site and what other singles think you should check out our PlentyOfFish review.

For the first time this year shipments of tablets and smartphones exceeded those of desktops and laptops. According to the Flurry blog, 2011 is also the year that the daily time a user spends on mobile applications exceeded that of normal internet browsing (both on the desktop and smartphone). They came to this conclusion while compiling internet usage data from Alexa and comScore, and comparing it with their own data that they track for mobile application usage.

In June, 2010 the average user spent 64 minutes a day on the web and 43 minutes a day using mobile applications. By December of that year web use jumped to 70 minutes and mobile application use went up 23 minutes to 66. By June, 2011 web use has risen to 74 minutes a day but, mobile app use surpassed that and has reached 81 minutes a day. According to Flurry, this means that the average user now spends daily 9 percent more of their time using mobile apps than browsing the web.

I was initially surprised by these numbers but after thinking about it they do makes sense as mobile applications have come a long way in only 3 short years of popularity. When looking at these numbers from Flurry it looks like that more people now use mobile applications than browse the web. That is not the case, many more people still use the internet than mobile apps, it's just that those who have both tend to use their mobile applications more. Still, these numbers are interesting and it shows that dating sites need to take into consideration not only allowing their members to access their service by the web but by mobile applications as well.

For dating sites who offer a dating mobile application please read our Match.com review and our eHarmony Review.

Last month It's Just Lunch celebrated their 20 year anniversary. Since 1991 they have not only been matching singles in the United States but in a number of countries around the world. It's Just Lunch is not an online dating site, they are a service run by matchmakers who help busy business people to meet other singles. Everything has the personal touch from meeting with clients face-to-face for the important first interview, to setting up the dates between matched clients.

To find out more about this matchmaking service please check out our It's Just Lunch review.

To streamline the profile creation process for mobile users eHarmony announced last month that they put together a questionnaire for their profile that can be completed in about 10 minutes. eHarmony's normal relationship questionnaire can take about an hour or so to complete.

The mobile questionnaire has 100 questions that eHarmony has tested and experimented with to ensure that mobile users who fill out this shorter version will still receive very high quality matches. They have also updated the interface to use the touch screen much more effectively with less key strokes or touches. Users question will now auto save as well so they can come back at any point and finish up the questions if something comes up.

The look and feel of the dating app also has changed to make it more personal. The test is now constructed like a book with chapters. To help people answer questions more accurately some of the profile questions also have been re-phrased into first person statements.

To try out this new version (1.4.1) of eHarmony's dating app you can visit iTunes.

For more information you can visit the official eHarmony blog and for more details on the dating service you can read our review of eHarmony.

In May of 2010 ChristianCafe released their iPhone dating app. Well, this month the Christian dating service has released a version for Android phones. Those of you with Android base mobile phones can now enjoy dating on the go. The new app integrates directly with your account on ChristianCafe.com and for those new to this dating site have the option of signing up for a free trial right from your phone.

Features of this new dating app include performing basic and detail searches, viewing profiles and seeing who is online in your area. Photo uploads are a snap to do along with communicating with your matches via email and winks.

For more information about the app you can watch the video tour:



To find out more about this dating site, read our ChristianCafe.com review. To download the app visit the Android Market and search for 'christiancafe'.