Types (Niche)

Most of us are at least familiar with social media like Facebook, Twitter, FourSquare, and the like. Many of us have accounts and check them on a regular basis. Some of us keep privacy settings high while others put themselves out there to gain a larger client and networking base. Some feel compelled to post constantly - where they are going for dinner or what they just said to a work colleague, while others prefer to post only occasionally with meaningful advice or news.

We all perceive social media in different ways and use it for different reasons. This is why it can get tricky when you incorporate dating into your virtual mix.

Obviously, there are a lot of opportunities for connecting with other singles over social media. But reaching out to people virtually comes with risk. How do you feel about potential dates - and strangers - knowing so much about you through Facebook or Twitter before you even meet face to face?

Following are a few basic guidelines to remember when dealing with social media and dating:

Don't be afraid to connect. There are many dating tools that utilize the power of Facebook to connect you with people in your social circles that you don't necessarily know. Check out CoffeeMeetsBagel or TheDatable if you want to promote your other single Facebook friends in the dating pool. These apps are selective about the information shared, limited to your likes and profile photos.

Know your privacy settings. You don't have to make your social media posts public to everyone. It's important to know your privacy settings, especially on Facebook or Google+ where you can customize by post or picture. It's good to be aware of how you present yourself online to people who don't know anything about you. This goes not only for dating, but also for your career.

Don't post rants about your dates. Think about it - if you were interested in someone, friended him on Facebook, and then saw posts about how terrible his last five dates were, you might reconsider asking him out. Try not to scare off potential dates by making them think you'll write about them, too. Keep your dating life discussions limited to in-person gatherings with your friends.

Exchange numbers first. While it might seem easier to connect on Facebook and drop a casual message to someone you just met at a party, it's better to exchange phone numbers. When you let someone into your Facebook world too soon, they have access to all kind of information - your exes, where you went to school, those party pics from last weekend. People often draw inaccurate conclusions quickly. Instead, keep a little mystery and send a text instead. Friend him later.

Well, well, well...Plenty of Fish is really determined to make its reputation makeover a success, isn't it?

The site announced a new look on its blog over the weekend:

The header looks much more modern now. Is this the first of many cosmetic changes? Stay tuned.

POF has never been my cup of tea, but my curiosity was piqued enough to take a look. The changes aren't huge - it's more of a subtle nip/tuck than an entire facelift - but they're a step in the right direction. The new site looks cleaner and more modern than older versions, an adjustment it's needed since forever.

Why did it take so long for POF to join the modern era of dating? No idea. Does it still have a long way to go? Undoubtedly. But am I happy to see them inching towards becoming a dating site I might actually consider using? Of course.

It all started a couple of months ago when POF CEO Markus Frind announced plans to refocus the mission of the dating site. "In sticking with my vision that POF is all about Relationships," he wrote in a message to customers, "I'm going to make a bunch of changes to ensure it stays a relationship-focused site." Three modifications were implemented:

1. Any first contact between users containing sexual references was banned and automatically not sent by the site.
2. An age requirement went into effect, allowing users to contact people +/- 14 years of their age only.
3. The Intimate Encounters section of the site was removed.

Admittedly, I was skeptical. Plenty of Fish was one of the first dating sites I ever explored, and it was nearly enough to turn me off online dating for good. I wasn't interested in the people POF seemed to attract, and I couldn't stand the look of the site. It was cluttered and ugly - nothing like the sleek, clean, easy-to-navigate competition.

And now? Well...it's hard to shake the old feelings about POF completely, but I'm willing to give it the benefit of the doubt. The new look is definitely an improvement. It's clearly still Plenty of Fish, but it's a better-looking version that seems to be designed for the more serious dater. And it sounds like more aesthetic tweaks are on the way that might make it even better.

The question is: will a cosmetic makeover, combined with Frind's changes to the workings of the site, be enough to bring POF on par with dating's major players?

For our full review on this dating site you should take a look at our Plenty of Fish page.

Wake up. Scan your Facebook news feed. Check your notifications on Twitter. Post to your Tumblr. Favorite a friend's photo on Instagram. Share an interesting article on Google+. Add a pin to your newest Pinterest board. Update your qualifications on LinkedIn. Then check your email, blog, and online dating profile.

And that's before you've even had breakfast.

We're living in a social media-saturated world, and there's plenty of evidence to suggest that our obsession with digital connectivity has changed the way we relate to each other. Now, what started as a fun and ground-breaking way to meet new friends and keep in touch with old ones may be turning into a time-consuming chore.

According to a recent survey conducted by E-Score, consumer attitude towards social media could be shifting. While awareness and usage of social media sites continues to remain high, the allure of using them is starting to fade.

The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites. Facebook scored the highest for both awareness and appeal, with 140 million unique monthly visitors in the US. Twitter came in second, followed by Google+. Dating sites eHarmony and Match.com rounded out the top 5.

Though two online dating sites were among the top five most recognizable social media brands, they were also among the lowest when ranked by appeal. Online dating has overcome many hurdles since its inception, but it seems it still has a few to clear.

Both Facebook and Twitter also earned surprising scores. They are two of the most recognizable and popular social media platforms, but they scored unexpectedly low in the appeal ratings. The survey's findings suggest that these social media sites are either habit-forming (and I think few of us who use them would disagree with that) or viewed as a necessity rather than a pastime.

"During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives," said Gerry Philpott, president of E-Poll Market Research. Social media fatigue could be setting in as using social media sites becomes more about obligation and less about fun.

I don't think the fall of social media is happening any time soon, but it's an intriguing prospect. Will something we once thought was a positive addition to our lives become something we can't stand?

What do you think: are we experiencing social media burnout?

Facebook's ad strategy is a subject of major concern for investors. Advertisements are the site's principal driver of revenue and now that it's a public company, Facebook must satisfy investors as well as its own internal team.

The outlook has been grimmer than anticipated for all but one group of advertisers: dating apps.

In June 2013, the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. Facebook-integrated apps like Tinder, a new app that's taking the market by storm, are becoming increasingly popular among social networking-savvy singles. But as Tinder grows, some older apps, like Are You Interested, a freemium app that's been downloaded 70 million times in its 6-year history, are suffering.

AYI monthly users have dropped from 7.3 million in November 2011 to 3 million today. Only 80,000 people have signed up for AYI subscriptions so far, reports Forbes, and revenue was static for 2012. AYI needs a new strategy if it's going to leverage the 20 million Facebook users who have already synced their profiles to the app and stay on top of the competition. To reinvigorate the brand, AYI turned to Facebook's mobile app install ads.

AYI began a heavy marketing campaign on Facebook's mobile offering, and within a month saw 200% more downloads than the previous month. Because Facebook's mobile advertising is relatively inexpensive, AYI was able to conduct tests to find their most engaged audiences:

• Canadian males & Brazilians of both genders aged 26-36
• Finns over the age of 36
• Americans over 30

And it's not just Facebook's impressive opportunities for market research that make it an ideal choice for marketers. Ads like those used by AYI no longer take users out of the Facebook app and into the app store to download, Users can install new apps directly from their newsfeed, which makes for an easier, more streamlined experience.

Some companies have a greater potential for Facebook ad success than others. Cliff Lerner, co-founder and CEO of Are You Interested, recommends Facebook mobile ads for companies that operate in multiple countries. Those companies, he believes, have the most to gain from the demographic testing that can be done on Facebook. He also advises targeting friends of people who have already installed the app and showing that connection to users who are more likely to download an app their friends are already using.

"Users don't behave differently on mobile but there's less competition for traffic right now and it's cheaper to acquire a user," Lerner says. Facebook's mobile offering may now be the hottest place for companies that rely on downloads to do business.

If you'd asked me about speed dating a few weeks ago, I probably would have responded with a blank stare. Speed dating? Does anyone even do that anymore? Haven't those people heard of the Internet? It seemed like a completely outdated approach to finding love.

Then along came not one, not two, but three friends who had all taken a chance on speed dating in recent months. One even involved a boat. Apparently I didn't have my finger on the pulse of the dating industry as much as I thought I did...speed dating is still alive and well, and it's definitely not just for people who haven't heard of the Internet yet.

Curious about what seemed like a very retro way to date, I started to research speed dating. Ok, so people were doing it, but does it work? Is there any way it could possibly be better than the online dating sites I'd come to know and love?

Two researchers at Stanford University in California were just as intrigued by speed dating as I was. They found that there are a few key factors of the standard four-minute speed date that predict whether two people are likely to hit it off. They rounded up students to take part in a series of recorded speed dating sessions, then analyzed 1,100 transcripts of the subjects' dates.

According to the study, men and women most often said they clicked when their conversation focused mainly on the women. Women were more likely to report connecting with men who used appreciative language (like "That's great!"). Women also reported greater levels of connection with men who interrupted them - but only when they did so to show understanding and engagement (like "Exactly").

Counterintuitively, asking questions was not necessarily a hallmark of a good dating conversation. Asking questions actually signals a lack of connection, most likely because it indicates that the participants feel the need to put effort into keeping a boring conversation going. Signs of a good conversation are much more subtle, like the variation in speech volume.

While some previous research on speed dating has found that physical attractiveness is the most powerful force determining whether two people are initially attracted to each other, the Stanford study proves there's more going on. Another study found that speed-dating couples with similar speaking styles were more likely to report a mutual connection.

Speed dating still seems like a thing of the past to me, but if science thinks there's something to it, who am I to argue? Studies have proved that people are shockingly quick to determine whether or not they're interested in seeing someone again and though swift, it appears their decisions are based on more than just a pretty face.

For some sites that offer this type of service you can check out our speed dating category.

Everything is moving more mobile these days, but mobile dating is still plagued by one big problem: it's hookup central.

Location-based dating is clearly designed to lead to a meeting, but with that comes a swarm of users who aren't looking for anything more than a quick fling. On a Web-based dating site, users are searching for a totally different experience, one based on meeting vetted, strictly filtered dates that they get to know on the site before arranging future plans to meet in person.

The challenge that now faces the dating industry is to blend the immediacy of mobile with the success of online dating. "There's no effective app for hetero hookups," says Sam Yagan, one of OkCupid's four founders, in an article on Forbes.com. "Grindr is very popular in the gay space for males. But there isn't really a Grindr for straight people."

Still, Yagan thinks there's a future for mobile dating. He thinks the next incarnation of mobile dating will mean using a variety of dating apps: "One may be a I-just-want-to-have-a-beer-with-somebody-new-tonight app. Or I-want-to-look-for-Mr.-Right. Or I-want-to-look-for-Mr.-Right-right-now."

Another possibility for the future of mobile is the social graph. Tinder, a bright new star on the mobile dating scene, is breaking new ground for social dating. Tinder users sign in using their Facebook accounts and indicate their interest in a potential date by swiping to the left or right of their screen. With the recently introduced Matchmaker feature, users can now make introductions between any of their Facebook friends, whether or not they're already using the app.

Sean Rad, co-founder and CEO of Tinder, argues that what's important isn't the future of online dating - it's the future of dating in general. As people - especially young people - become more accustomed to interfacing with the world through their phones, dating will need to evolve into a new experience.

Rad thinks the key will be to move in the opposite direction of online dating. Once upon a time online dating was hailed for offering access to a significantly wider pool of potential dates than traditional dating. But the downside to that, Rad explains, is that online daters also end up experiencing a great deal more rejection.

Rad sees the future of dating as something very different. A smaller pool may solve some of the problems, but the rest is up to you. "Science can only go so far," he says. "You are the best arbiter." Mobile has a place in that future, and perhaps that place is righting the wrongs that online dating has created.