Types (Niche)

Professional online dating assistance has been around almost as long as online dating. For a fee, you can have someone write or “spruce up” your profile, craft email messages, or help you get more responses for your outreach efforts.

Now, a company called Personal Dating Assistants is taking this business to a whole new level. Men are hiring professional PUAs (pick-up artists) like the team at PDA to help write their online dating profiles and email messages. So if you’re a woman on sites like OkCupid or dating apps like Tinder, that cute guy might not be as clever as you think. A professional could have written that flirtatious email from your online match to help him get laid.

Personal Dating Assistants has been making headlines around the web for offering this new service, but I’m sure they aren’t the only ones marketing PUA business. The PDA team helps daters choose photos, ghostwrite messages, and even scout for attractive women, depending on their physical preferences (i.e. blondes or brunettes?).

The company website explains it like this: “Dating online for men is more than just a numbers game. Locating, and attracting beautiful women is also a fiercely competitive sport, and requires a significant time commitment if you want real results. To win dates regularly, a typical approach isn’t gonna cut it.  For that, you need an industrial strength solution."

This is where PDA comes in, promising to “play the online dating game.” They offer to spruce up your profile and converse with matches (“a la Cyrano de Bergerac”) until the object of your affection discloses her contact information.

The service boasts a high response rate for their creative efforts, but it’s not cheap. Packages range from $380 per month (“Weekend Casanova”) to $1520 per month (“International Playboy”). The company backs its efforts by stating on the site: "After our pimping process, you will be amongst the top tier of men online for response rate %, standing out amid the crowds of commoners.”

The appeal to men is tempting, if for no other reason than they are tired of sending out a disproportionate number of emails to women on online dating sites. This could save them a lot of time and trouble. On the other hand, women aren’t really getting a fair deal. After all, they might think they’re chatting with a charming, likeable and creative guy, but then what happens when they meet in person? And will this be yet another hurdle for women to jump in the online dating game, discerning who is real and who might just be using a PUA service to lure them in?

Dating takes time and requires effort. Cheating the system won’t work in the long run, so guys – I suggest saving your money and using it for your dates.

Have you ever thought about asking out one of your LinkedIn contacts? Maybe the idea of mixing your professional and personal life seems sketchy at best, terrifying at worst. Or maybe you’re already a networker, and have been waiting for a dating app to make things easier when you’re wondering if that new vendor or client is single.

Your new answer is LinkedUpApp.com, an app based on your LinkedIn profile. Visually, it works like Tinder where you see photos and basic information, then you accept or reject your matches. The difference? It's based on your LinkedIn profile, not Facebook. You get to see the more career-focused side of matches – like what they do for a living and where they went to school.

While it could be awkward to run across a work colleague or boss on Tinder – daters who use apps always run that risk – LinkedUp! is willing to bet people want to take those risks. Let's say you send a flirtatious note to someone who could end up being a client or recruiter. Would the object of your affection be offended, or since they are on LinkedUp! is it to be expected that sometimes business connections can get a little flirtatious?

It makes the line between work and play a little more murky, kind of like out-of-town conferences or happy hours on Friday night with your work pals. What do you do if someone rejects your advances, or if you reject theirs? What if you have a one-night stand that ends badly, but you still have to interact professionally? Or does LinkedUp make networking and work in general a little more exciting to know who is single and looking?

Luckily, LinkedUp! has thought of all the awkward ways this kind of dating app could go wrong. Developers have created the app so that you can anonymously like or pass on the profiles you see. Nobody has to be embarrassed the next day at work or wonder how to get past the rejection and have a purely professional relationship.

Obviously, work is a way for people to meet each other. Office trysts happen all the time. LinkedUp! is just expanding that office pool to your career social network.

Max Fischer is LinkedUp’s CEO, and says he got the idea by seeing so many people using LinkedIn as a way to find dates. “LinkedUp! users get a very true sense of who someone is, where they are from, where they go to school and what do they do, giving users a sense of comfort and trust,” Fischer said.

LinkedUp hasn’t revealed how many people are using the app, but it does seem to get more traffic in cities where there are a lot of networking singles like L.A., San Francisco, and New York. The app is currently available only for iPhone users.

Move over Tinder, there’s a new Facebook-based mobile dating app in Los Angeles.

Hinge likes to call itself the “anti-Facebook” for good reason. Instead of relying on GPS and matching whoever happens to be close by, Hinge tries to connect you to potential love matches through your Facebook friends and their networks. So, you’re not meeting “randos” like you might through Tinder.

Recently, The Huffington Post interviewed the founder and CEO of Hinge Justin McLeod, who mentioned that Tinder didn’t even exist when he was developing Hinge. Because of the app’s slower roll-out to the major cities – first in Washington D.C. and next in New York, and a lot of word-of-mouth advertising - many people have caught on and downloaded it before it was even available in their cities, including 6,000-7,000 L.A. singles.

When asked what the main difference is between Hinge and Tinder, McLeod says: “It’s interesting because Tinder started in LA, and I think it’s one of the places where it’s worn out the quickest. From what I hear, people thought it was cool when it started, but people burned through all of their matches and now the quality has gone down. I think [with Hinge] we have a great long-term solution for that because we have a curated app that gives you a limited number of matches each day.”

The app skews a little older and more professional than your typical Tinder users, too. Ninety percent of users are between the ages of 23 and 36, and 99% are college-educated. Most work in either consulting, banking, law, tech or media. McLeod believes the entertainment and legal industries will be strongest in L.A.

The best part? Hinge doesn’t seem to be loaded with guys looking to get laid. In fact, women comprise a little more than half the users at 50.2%, whereas 49.8% of men are using the app. It is a more equal distribution. (Hear that L.A. guys?)

According to Hinge’s website, there are many reasons to go with Hinge rather than relying on Tinder or the bar scene. It states that “if you meet someone at a bar vs. through friends, your date is 5 times more likely to lie about his relationship status, 14 times more likely to lie about his age, and four times as likely to have a one-night stand and never call you again.”

While these are good selling points for Hinge, there are still problems the dating app is working out, like how fast people can move from being matched to actually communicating and setting up a date. Because Hinge only matches you with a maximum of 15 people a day, you’re less likely to go through all of your connections. However, it makes the communication process a lot slower – with Tinder, it’s easier to sort through matches and meet up quickly.

Hinge is now available to L.A. residents, and is free to download. If you are interested in this service you should check out our new Hinge review.

Most of us know about dating apps like Tinder that can help you meet people. But what if you need help picking out a good restaurant to meet a date, or what line should you use to approach a woman at a bar? Don’t worry, there are apps for those things, too.

Apps can give you a wealth of creative ideas for everything from where to go on a first date to how to pick out a good wine. An app can be a lifesaver if you get lost on your way to someplace new, or if you need last-minute tickets to a concert. It can also be a good source for discounts, since dating can get expensive.

Following are some apps you must download today to help your dating life – just be sure to put your phone away once you’re on the date:

Spring is a time of renewal, and in keeping with the theme of the season, Match.com has unveiled a freshly redesigned mobile experience for iPhone users. Match 3.0 for iOS took major cues from Apple's own iOS7 overhaul, even redesigning the Match.com logo for 2014. But the biggest inspiration for the new Match mobile app was its competitors.

Prior to the app’s makeover, it was a carbon copy of the Match.com website. These days, the mobile application includes original features that were built specifically for smartphones and can't be found online. The app now opens to a Discover page containing two brand new features: Stream and Mixer.

Stream serves up photos of singles close to your location utilizing an innovative algorithm that analyzes your preferences. The feature highlights additional photos and a member's profile as well as the primary profile picture, giving a greater glimpse into his or her personality. Match President Amarnath Thombre spoke proudly to TechCrunch about the new feature:

“The challenge was to leverage all the rich data that Match has about users, like secondary photos and information from their bio, and make it super lightweight,” Thombre said. “With the Stream, users can see a lot of information about their potential matches without ever clicking in to anything.”

Mixer is Match’s attempt to capitalize on the explosive success of Tinder. Scroll through a rapid-fire presentation of profiles. Swipe right if you're interested; swipe left if you're not interested. You can also like photos and send messages from within Mixer.

Other new features include:

• Threaded messaging. Messages are now organized in conversations, enabling you to easily preserve the history between you and a match. “Delivered” and “read” receipts are included.
• Easier photo uploading. There are now three different ways to add photos from within the app’s interface.
• In-app notifications. In-app notifications make it easier for users to stay connected.
• In-app purchasing. For the first time, users have the ability to purchase subscriptions and additional features while signed into the app.
• More ways to communicate. Communication can begin as soon as you launch the app and can be continued in multiple different ways, from Stream to Daily Matches, and even directly from a members’ photo. Single-click payment is now available.

Of course, in addition to all the new features, the updated app still includes traditional search and matching, but the experience has been redesigned to be more mobile-friendly. Considering that 50% of Match.com’s sign-ups come from mobile, and more than half of messages sent between users come from smartphones, the new generation of Match's iPhone app is coming not a moment too soon.

Here is our Match.com review where you can find more information on this service.

IAC has released its first quarter 2014 financial results. All in all, the company reports $740.2 million in revenue for Q1 2014, more or less on par with the $742.2 million in revenue of Q1 2013.

Websites revenue increased thanks to the acquisition of the “Owned & Operated” website businesses of ValueClick (which the company acquired in January of this year), the contribution of CityGrid Media, and growth at About.com. On the other hand, applications revenue decreased, primarily due to lower queries in B2B. Adjusted EBITDA decreased as well, as a result of lower revenue in B2B and higher marketing expense in B2C.

The Match Group – which includes Match.com, Chemistry, People Media, OkCupid, and other dating businesses – saw 9% growth in dating revenue (broken down into 7% growth in North America and 12% growth in International). Non-dating revenue grew 53%. Despite the higher revenue, driven mostly by increased subscribers, IAC’s profits declined due to a significant increase in marketing expenses for certain businesses.

Dating revenue for North America totaled $134.5 million in Q1 2014, up 7% from $125.6 million in Q1 2013. International dating revenue jumped 12% to $70.5 million in Q1 2014 from $63.2 million in Q1 2013. Combining both, IAC’s total dating revenue for Q1 2014 is $205 million, an increase of 9% from $188.9 million in Q1 2013.

The question now, of course, is what does the rest of 2014 have in store for IAC?

One major change that stands to make a huge impact on IAC's bottom line is the monetization of Tinder. Though IAC has declined to specify its exact ownership stake in the company, it has said that Tinder is now completely owned by IAC and Tinder executives, with CEO Sean Rad at the helm. The hugely popular mobile dating app is the hottest company in IAC's portfolio, but it doesn't yet generate any revenue. IAC has announced that 2014 will be the year that changes, though they've been vague so far about the exact way that monetization will take place.

The most obvious strategy would be to run ads on the service. In fact, it wouldn't be the first time it's happened. Fox used fake profiles to promote The Mindy Project, as did the USA Network program Suits, though they did not bring Tinder or IAC any revenue and a company spokesperson maintains that the campaigns were "strategic partnerships" rather than advertising.

Happily ad-free Tinder users should enjoy the experience while it lasts – with all the money-making potential the app packs, it’s probably only a matter of time before ads become the new norm.