Hinge launches in Los Angeles

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Move over Tinder, there’s a new Facebook-based mobile dating app in Los Angeles.

Hinge likes to call itself the “anti-Facebook” for good reason. Instead of relying on GPS and matching whoever happens to be close by, Hinge tries to connect you to potential love matches through your Facebook friends and their networks. So, you’re not meeting “randos” like you might through Tinder.

Recently, The Huffington Post interviewed the founder and CEO of Hinge Justin McLeod, who mentioned that Tinder didn’t even exist when he was developing Hinge. Because of the app’s slower roll-out to the major cities – first in Washington D.C. and next in New York, and a lot of word-of-mouth advertising - many people have caught on and downloaded it before it was even available in their cities, including 6,000-7,000 L.A. singles.

When asked what the main difference is between Hinge and Tinder, McLeod says: “It’s interesting because Tinder started in LA, and I think it’s one of the places where it’s worn out the quickest. From what I hear, people thought it was cool when it started, but people burned through all of their matches and now the quality has gone down. I think [with Hinge] we have a great long-term solution for that because we have a curated app that gives you a limited number of matches each day.”

The app skews a little older and more professional than your typical Tinder users, too. Ninety percent of users are between the ages of 23 and 36, and 99% are college-educated. Most work in either consulting, banking, law, tech or media. McLeod believes the entertainment and legal industries will be strongest in L.A.

The best part? Hinge doesn’t seem to be loaded with guys looking to get laid. In fact, women comprise a little more than half the users at 50.2%, whereas 49.8% of men are using the app. It is a more equal distribution. (Hear that L.A. guys?)

According to Hinge’s website, there are many reasons to go with Hinge rather than relying on Tinder or the bar scene. It states that “if you meet someone at a bar vs. through friends, your date is 5 times more likely to lie about his relationship status, 14 times more likely to lie about his age, and four times as likely to have a one-night stand and never call you again.”

While these are good selling points for Hinge, there are still problems the dating app is working out, like how fast people can move from being matched to actually communicating and setting up a date. Because Hinge only matches you with a maximum of 15 people a day, you’re less likely to go through all of your connections. However, it makes the communication process a lot slower – with Tinder, it’s easier to sort through matches and meet up quickly.

Hinge is now available to L.A. residents, and is free to download. If you are interested in this service you should check out our new Hinge review.