Types (Niche)

If you’re one of the largest and most successful online dating sites around, what would be your next move in the ever-changing dating market? Would you focus on growing your membership, improving your technology, or ramping up your marketing efforts?

Online dating giant Match.com has decided to focus on building its app business – since that’s where most online daters go now (instead of their laptops).

But Match.com has taken things a step further, trying to get ahead of the technology curve. They’ve announced that this month they will be launching one of the first dating apps for Android Wearables, so you can effectively “wear your heart on your wrist.”

Android Wearables are small, powerful devices worn on the body – kind of like a mobile phone worn as a wristwatch. More stylish and less intrusive than Google Glass (there’s no clandestine recording of someone as you’re watching them), Android Wearables make access to your mobile information a bit easier. For instance, you can respond to texts, instant messages and emails by voice. You can also ask for directions with its handy GPS feature, or reach fitness goals if you’re a runner or biker. It connects to your phone, so you can access the same basic information that’s on your mobile device, but it’s hands-free.

The Match app for Android Wearables will cater to busy and active singles who are already purchasing this new technology. The app offers basic features that you’d find with any online dating app, but it’s driven by voice commands, which makes it easier than typing when you’re out and about. Notifications for winks and messages from other members are sent straight to your Android wearable. With pulse notifications, you’ll know exactly when someone has reached out to you. To reply, simply swipe to read an incoming message and respond directly with the app’s voice command feature. (Make sure you are in a private place unless you want the general public to know about your dating life.)

You also receive your daily matches so you can choose who to respond to, rating with a “yes” or “no” a la Tinder. You can also find singles nearby with the handy GPS feature.

I’m not sure why it’s important to check your dating app when you’re on a bike ride or jog, but it seems that would be the point of using Android Wearables instead of just picking up your phone and silently texting your matches when you’re able. But maybe that’s just me.

The app will be available for Android Wearable users this month. For more on this service please read our Match.com review.

Everybody’s got that one ex in their back catalogue. The one they think they’ll never get over. The one they’re sure is the love of their life. The one who convinces them they’re doomed to singlehood forever, because no one will ever compare.

You'll probably never get that ex back but now, thanks to a partnership between Match.com and a new matchmaking startup, you might have the chance to date someone who looks just like them.

It’s got to be one of the most unusual (or maybe just downright creepy) dating services out there at the moment. Match has teamed up with Three Date Rule to offer a “white-glove approach” to dating for the white-glove price of $5000. For that paltry sum, you can send in photos of your ex that Three Date Rule will use to find you a new suitor.

“If you like one facial structure, you will probably like someone with a similar facial structure,” explains Three Day Rule founder Talia Goldstein. In addition to finding a lookalike, TDR coaches will interview you in person and even go on pre-dates with potential matches to vet them before making an introduction. Why go through the gruelling work of weeding out weirdos when you could hire someone else to do it for you?

Three Day Rule matchmakers are a team of highly-educated dating experts known for their intuition, compassion, trustworthiness, and genuine desire to help clients find meaningful relationships. Most had successful corporate careers before making the transition to matchmaking, often at Fortune 500 companies. What sets the company apart from the competition is its unique blend of traditional matchmaking techniques (like in-depth personality assessment) with cutting-edge facial recognition technology designed to determine what clients are most attracted to.

The powerhouse partnership between Match and Three Date Rule is beneficial on both sides. "We know there is a segment of busy professionals on Match who would love to have a high-touch service to help them find a compatible partner," says Amarnath Thombre, President of Match. "People come to Match because of the quality and scale of our membership base, and now with Three Day Rule as a partner, we can combine the convenience of a white-glove matchmaking service with our huge community of high quality members."

For Three Day Rule, Match’s support means improved access to its current markets and eventual expansion to other markets. “With Match's support, we will be able to further build out our team of matchmakers and realize our vision of becoming the most recognized, trusted, and respected matchmaking brand in the country," says Talia Goldstein.

Brazil is heating up for singles, and not just because of its sunny weather.

Dating app Tinder is apparently a hot commodity among those taking part in the World Cup festivities. News site Quartz recently reported that Tinder has seen a 50% increase in downloads since the World Cup began last month.

Brazil is Tinder’s third-largest user base behind the US and the UK, and the app is available in Portuguese.

Hookup apps like Tinder and Grindr, which are popular around the world, allow users to swipe through pictures of potential matches that are geographically close to them, accepting or rejecting based on a few photos and a brief profile description. If two people select one another, they can start chatting and then take it from there. This simple process caters perfectly to short-time travelers looking for a fling.

First, we saw Tinder downloads spike during the Olympics, especially in Olympic Village where the athletes mingle with fellow athletes, fans watching the games or employees working the events. Now with the World Cup festivities drawing fans from all over the world to watch and celebrate the games, we’re seeing another significant spike in dating app downloads.

It seems dating apps are becoming more popular at major events that draw huge crowds. Tinder has become a popular tool for singles traveling during the summer to meet up with other singles, so it only makes sense that events like the World Cup would attract a lot of new users. Why not try something new when you’re in a foreign city with tons of people all around that you could meet?

The numbers also seem to favor women, especially local Brazilian women. Many men have come to Brazil not only to watch the World Cup, but to meet the stereotypical idea of the sexy, beautiful Brazilian woman. An unofficial poll suggested as many as 90% of the tourists are men.

Grindr, a popular app among the gay community, has also seen its numbers spike by 31% in Brazil since the World Cup began. Brazil is the sixth-largest market for Grindr.

An estimated 600,000 tourists from 186 countries are expected to visit Brazil during the World Cup, adding to the 3.1 million Brazilians who will be on the road for the championship. And as reported by Quartz, alcohol and hook-ups go hand in hand. Annual beer sales in the country are likely to rise 37%—bringing in about $816 million—during the month-long tournament.

For more on a popular dating app you can read our Tinder review.

Most singles might agree: we’ve become Tinder-obsessed lately. It’s so easy to flip through photos, rejecting and accepting as many people as possible. It’s become a bit of a sport, or an old game of hot-or-not.

Needless to say, while some people have found true love over apps like Tinder, the majority are still finding it hard to meet people and go on a real date. There seems to be too much choice, too many options for meeting new people. Few daters are focusing on finding a relationship or even dating one person because there are so many options out there.

Studies have shown that people are not great at dealing with too many options. In scientific terms, they become "cognitively overwhelmed." In other words, the more men or women there are to choose from, the harder it can be to pick just one. Kind of like going to a grocery store and choosing from 100 different types of chocolate. How do you really make a good decision about what to purchase?

Fortunately, a new crop of dating apps are addressing this dilemma by trying to give singles what they really want – a more manageable way to date, rather than more options.

CoffeeMeetsBagel is one such app, offering its members one match per day (every day at noon), and you have twenty-four hours to decide if this person is right for you. Matches are chosen based on your Facebook networks, so they are also on better behavior than those you could meet over Tinder and who have no accountability.

Hinge is another such app, offering anywhere from seven to fifteen matches per day to its users, depending on how many Facebook friends you invite to join. It works kind of like a referral service, but since you only get a limited number of matches, you have time to really consider your options and likely accept more dates. Plus, you have to have a friend on Hinge to be able to join, and both your first and last name are visible to your matches. So again, there is some accountability because of your Facebook networks – bad behavior isn’t going to be easily forgotten.

This less-is-more strategy also helps daters in terms of communication. Guys aren’t cutting-and-pasting mass emails to send to as many women as possible on the more selective apps, nor are women receiving many unwanted sexual advances from random guys. It is more of a formal approach, and one that is slow and deliberate.

Are apps like Hinge or CoffeeMeetsBagel for everyone? Maybe not, but if you’re a guy looking to meet women, these are the apps females are more likely to check out and join.

Everyone is looking for the next big app – specifically one that does something new and creative and captures people’s attention with a new type of communication, like Vine, Snapchat or Twitter have done. Dating apps are following suit - trying to engage a larger audience than just singles looking for dates - by creating a new type of experience. People are looking to their phones to connect – whether it’s friendship, hooking up, dating, or finding a relationship. So why not take advantage of the technology and see what clicks?

Many apps are leaning towards features that are more ephemeral in nature. People don’t want their comments and photos lingering on the Internet forever, so the appeal of showing and telling without the repercussions seems intriguing. After all, if what you say or do disappears in a few minutes or even seconds, wouldn’t you be more willing to try something new, maybe even more daring than in your real life?

Dating app Skout thinks so. Skout has been around for a while, and helps strangers meet locally based on GPS-matching much like many other dating apps. While it doesn’t have the popularity and user base of Tinder or the cache of Match.com, Skout is looking for new and innovative ways to capture more downloads and engage more people to help them connect. And the company (and its investors) are betting on a new messaging app called Fuze.

Fuze is a combination of group messaging and ephermerality like Snapchat. Once someone starts a “Fuse,” everyone else has three to ten minutes to respond. Once the timer goes off, all of the content inside the Fuse disappears and no one can ever see it again. So it creates a bit of pressure for people to engage right away or risk not getting a chance to speak.

The app also allows you to post anonymously, in what’s called “Ghost Mode.” While this seems to be a popular feature among apps, I can’t help but think that being anonymous means you say things that you wouldn’t normally say to others face-to-face, and creates more of a barrier to getting to know others than bringing them together.

Skout’s CEO Christian Wiklund says, “It’s almost like a dinner conversation. It’s contextual, based on who is around you right now. If the Fuse burns out, you can go onto the next conversation.”

Wiklund also says they launched Fuse separately so that Skout could be left clean, and not bogged down with a bunch of new features. They do however plan to promote Fuse through the Skout network.

Once upon a time, back in the 2000s, Hot Or Not was a phenomenon sweeping the Web. By now most of us had written the site off as a piece of early 21^st century nostalgia, but it’s just gotten a mobile makeover and has plans to join the booming online dating business.

The new version of the addictive rating game is owned by UK-based online dating company Badoo, and is now available in the iTunes and Android app stores. Like other mobile dating apps, Hot Or Not uses location-based data to show you the most attractive people in your vicinity. That idea is nothing new. What Hot Or Not hopes will catch users’ eyes is the app’s customized Hot Lists, which are based on how users vote on profiles created in-house of celebrities, politicians, authors, and other recognizable figures.

The Hot Lists feature calculates a person’s hotness based on user votes, then updates in real-time to show the prettiest people near you. The radius the real-time Hot Lists span depends on the number of users active in a given area – so the more users who are around, the more the radius will shrink to keep it localized.

The rest of the app works exactly as you would expect a mobile dating app to work. Users can connect their Hot or Not profiles to Facebook, which autofills their Hot or Not profiles with their Facebook likes and profile pictures. In the games section, users can browse the profiles of other members in their area and rate them with a heart (for “hot”) or an X (for “not”). If a user hits the heart, they can strike up a private conversation with the person who tickles their fancy.

Russian entrepreneur Andrey Andreev, who launched Badoo in Spain in 2006, is the man behind the plan to bring Hot Or Not back. Badoo is one of the largest international dating sites in the world, with roughly 200 million users in 180 countries, but its presence in the US is lacking. Andreev hopes Hot Or Not will change all that. So far, he claims the new Hot or Not app has amassed 10 million users in its short lifetime.

It’s impossible to prove the validity of Andreev’s claim, but according to the Google Play store, the app has been installed on Android devices between one million and five million times. In the iTunes App Store, shortly after its release, the Hot or Not app ranked 321st overall and 21st in lifestyle.

You can download the app for iPhone, Android, and Windows phones.