Types (Niche)

Dating app company Match Group announced it had settled a lawsuit with Google concerning the tech giant’s payment requirements for its Play Store.

Under the terms of the settlement, $40 million currently in escrow will be returned to Match, according to The Verge. Interestingly, Match Group also agreed to Google’s “user choice billing system,” which still allows for Google to get a cut of all transactions, even if Match users pay via Match Group’s payment systems.

Specifically, the settlement notes that by the end of March 2024, Match’s apps will implement the user choice billing system, which means that when dating app members opt to pay using Match’s payment systems, the company will give Google an 11 percent cut of its subscription fees and a 26 percent cut of all purchases. Or for users that go through Google’s in-app purchase system, Match Group will pay Google its standard fees (15 percent and 30 percent, respectively) for transactions.

Blued, China’s most popular gay dating app, plans to expand in Southeast Asia and in the U.S. while the Chinese government clamps down on LGBTQIA content.

According to Rest of World, Blued’s new parent company New Town wants to make the platform “the world’s largest social network for the LGBTQIA community,” and part of its strategy is to encourage user participation and community interaction, especially outside of China.

New Town’s CEO Li Ping sees enormous potential in the LGBTQIA market, and intends to grow the platform by targeting markets in Thailand, Vietnam, the Philippines, Southeast Asia and North America. “The growth of the LGBTQ population in Southeast Asia and North America is particularly evident,” a spokesperson told Rest of World.

Tinder has unveiled a new feature that lets friends and family choose your matches for you.

According to The Verge, Tinder Matchmaker lets users invite their loved ones and trusted friends to view and recommend potential matches, regardless of whether they are on Tinder themselves. How it works: users can start a Matchmaker session via a profile card or in the settings of the app, where they can create a link to share with up to 15 friends and family members. Matchmakers can either login if they are Tinder users themselves, or continue as a guest.

There is a time limit for sharing opinions! The invited matchmakers have only 24 hours to recommend profiles before the link expires. Then the Tinder user can look through the match list, where profiles will be marked as a “recommendation” for those who liked a particular match. (Those rejected profiles won’t be marked at all, and will remain in the running for the user to ultimately decide if they are interested.)

Match Group’s new queer dating app Archer launched nationwide on October 11th, which was also National Coming Out Day. And to celebrate, the app hosted parties at popular gay bars across the country.

The app’s headquarters is based in Dallas and Austin (also Match Group’s headquarters), which have some of the country’s most active LGBTQIA+ scenes. Prior to launch, the app was tested in the New York and Los Angeles markets and saw early success, especially among younger users. The company points out that 62 percent of people on Archer were 35 years or younger, according to Culture Map Austin.

The launch parties and events taking place in major cities (though not Austin), are in line with Archer’s mission: an app designed to foster a social environment. The app is marketed as a “social first” app, allowing users to express themselves through photos, messaging (including group messaging), and connecting without any kind of preset label. In fact, the profiles are arranged in feed and grid view options typically found in social media, rather than on dating apps.

Muzz dating app, formerly MuzzMatch, has had a hard time growing an active userbase in India, despite the country having the third largest Muslim population in the world. Also, nearly 50% of India’s population is under 25 years, making the country the second-largest market for dating apps (after the United States).

Muzz is marketed as a matchmaking app rather than a dating app for Muslim singles, because as founder Shahzad Younas told Rest of World: ““We don’t date. We get people married.” The app however, is encountering safety problems concerning fake accounts and bots, a problem for all dating apps. But there are more issues to consider for a marriage-minded app in India, because dating app users have had their photos taken and used for other purposes.

One such high-profile incident happened in 2022, where a group worked to scrape photos of prominent Indian Muslim women and uploaded them to a dating app “listing them at ‘auction’ with an attempt to humiliate them,” according to Rest of World. This kind of behavior could become more common without specific protocols and safety measures in place.

Nearly half of Grindr employees quit the company after they were given an ultimatum to return to work in the office.

Company executives announced the new workplace policy on an all-employee call in early August, and gave employees two weeks to decide whether they would agree to work in the office or hand in their resignation. Executives demanded employees relocate to one of the Grindr offices in Los Angeles, San Francisco, New York, Chicago, or Washington D.C.

According to CNN, 80 of Grindr’s 178 workers who had turned down the in-office mandate were forced to quit by the end of August. Most of these employees were remote workers, and many said that this would put an undue burden on them, including finding housing and schools for their children to attend in a new city.

Employees have also been vocal about Grindr executives using the new policy as a retaliatory tactic against employees, who only weeks before voted to organize a union, demanding fair wages and equal treatment for all employees. Grindr employees worked in partnership with the CWA (Communication Workers of America) to initiate.