Plenty Of Fish Bans Photos With ‘Deceptive’ Face Filters

POF (Plenty of Fish)
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POF bans Face Filters
POF bans Face Filters
Image: POF

Plenty of Fish is demanding users put their best, and filter-free, faces forward. In a blog post, the dating service announced that it is implementing an immediate face filter ban across the platform. All images that contain filters will be now be removed by the POF moderation team.

In a statement released by POF, clinical psychologist Dr. Cortney Warren said: “Singles today are craving greater transparency in dating, with the large majority of singles wanting honest, straight-forward information from potential partners as well as in their own self-presentation.

POF made the bold decision to ban face filters after conducting a survey of more than 2,000 U.S. single adults. The research reveals that singles are embellishing more and more aspects of their lives, primarily due to self-induced pressure to be appealing on dating platforms and interesting on dates. Singles feel the current dating climate is so competitive that it requires them to embellish their interests, hobbies, appearance, income, career and education in order to find a romantic partner.

But we may be near a breaking point. The POF survey found that singles strongly desire more authenticity in their dating lives, both in-app and in-person.

"The truth is, singles want more honest, authentic depictions of others and themselves on dating apps,” said Dr. Warren. “A more realistic portrayal of each individual will not only be refreshing, but also lead to more meaningful connections."

Despite the prevalence of face filters on Snapchat, Instagram and other social apps, singles don’t want to encounter them on dating profiles. Seventy percent of singles consider face filters to be deceptive. One in four singles say using a filter suggests that a person is pretending to be someone they're not, 23 percent said someone using a filter seems insecure, and 16 percent said filters make people appear superficial. Singles also said seeing a potential match with a face filter on their profile makes them think the user is immature and is not serious about finding someone.

As for which filters are the worst offenders, respondents dubbed the dog ears and tongue filter their most hated. The bunny, fake glasses, flower crown and deer filters also made it into the top five least-popular filters used on dating profiles.

More than half (52%) of the singles POF surveyed said they believe face filters should be banned from dating apps altogether. So, POF is taking action.

“When looking for a partner online, it’s important that users feel like they’re seeing their matches as the real them in their photos, and not the glossed over, puppy-faced version a filter would supply,” POF said in its announcement of the filter ban. The company has launched a massive effort to remove face filters from its platform with a full audit of 70 million images, anticipated to be completed later this year.

On a related note, it also looks like the POF Blog has received a new facelift. It has a new logo, color scheme and name "The Latest Catch".

For more on this dating service you can check out our POF app review.