OKCupid Bucks Common Online Dating Photo Conventions

Have you been told to keep your shirt on/button it up/have someone else take your photo/look away from the camera?

In all of the instances above, OKCupid is shutting you down. The popular online dating site decided to dig into its members' profile pictures and see if there was a story to be told. Indeed, there was, but certainly not the story the folks at OKCupid expected. The study's data covers 18 to 31-year-old only and reviewed over 7,000 photographs to come to a few conclusions. Grab a coffee (and maybe a note pad) so you can soak-up everything OKCupid shares and maybe make some meaningful changes to your own online dating profile.

Smiling is Good, but There's Something Better

We all get that smiling is the key for any happy photo, but OKCupid discovered that there's one more thing that takes a smiling photo to the next level: the flirty look. The ideal look for profile pictures that work is a smiling, flirty face looking directly into the camera...for ladies. Eye contact is important and enhances a woman's attractiveness, while the flirty look seems to send things over the top. On the contrary, men were found to be most attractive in photos where they look away from the camera and do not smile.

Self-Portraits Sell

Who knew that the "MySpace" style profile picture would be successful? Certainly not OKCupid. But according to their study, these pictures pull more weight than one might think. The self-shot photos for both men and women garnered more bites (new contacts) per month than regular photos taken by someone else. They initially thought these surprising results (for women, at least) were purely a product of self-shots being more revealing (i.e. cleavage). Then again, men don't have (or should not have) cleavage, so that was out. Perhaps it's simply a factor of self-shots being honest. They're not edited or photoshopped and you know they're probably current photos. Oh - and an interesting tidbit: guys, you can take your shirts off, but the ladies start losing interest (sharply) after they turn 19.

Beauty May Be Only Skin-Deep?

"Keep your clothes on." We ladies have heard that repeatedly when it comes to out online dating profile pictures, right? Have a seat. Get ready for convention to be challenged. OKCupid says that profiles that include a cleavage shot, regardless of the member's age, get more pings than those profiles without. Shocking! Be sure to check out the charts in this section of the report, as a woman who always thought that showing a little "down there" always meant I didn't value myself "up there," I'm going through a paradigm shift here.

But wait - the report dup a little deeper with the "cleavers." They modeled potential conversations held the keepers of the cleavage shot (in comparison to those with other types of photos and discovered...those members with "more interesting" photos were more likely to have enduring conversations (information based on the number of back and forth messages and the type of photos in a member's profile).

OK, so all may not be lost below or above the chest, but maybe a little more skin can't hurt?

OK - Show Your Face. Or Not?

We've been forever told to show our faces in our online dating profile photos. Let people see what you look like. Make sure they know it's YOU. But OKCupid discovered a very interesting tangent in their recent study: no face can be great if you give them something else to look at. An intriguing photo that's a bit quirky can beg conversation and in the long run, prove itself just as powerful as a full-face profile picture. Who knew, right? Maybe that odd little picture your friend snapped of your next or your series of self-portrait in shoe...potential online dating profile pictures, all of them!

To read the complete report, OKCupid's blog and to find out more about this dating site, read our review of OKCupid.