Match Group Launches New App in Japan to Compete with Arranged Marriage Industry

- Wednesday, September 11 2019 @ 12:17 pm
- Contributed by: kellyseal
- Views: 1,692

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.
Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.