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Hinge Partners with Chipotle for Cuffing Season

United States
  • Monday, December 24 2018 @ 09:36 am
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Hinge Partners with Chipotle

Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.

Men Vastly Outnumber Women On Dating Apps In India

India
  • Friday, December 21 2018 @ 09:47 am
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  • Views: 2,609
Dating in India

Bumble made headlines this year when it announced plans for an expansion into India. Though the Indian market is large and tech-savvy, western dating apps have struggled to find a foothold. India’s traditional approach to courtship has raised concerns about whether online dating has a place in a society with a history of arranged marriages, class divides, and parental oversight of relationships.

A recent survey by Indian dating app Woo reveals the ways centuries of conservative values continue to affect singles in the country. According to the data, the gender divide on dating apps is immense. Only 26 percent of users are female, while 74 percent are male - in other words, there are nearly three times as many men as women on online dating platforms in India.

For comparison, women are slightly more than 40 percent of the user base on dating apps like Bumble and Tinder in the United States. Users in the US also differ from users in India in their reasons for joining dating services. Many Americans are comfortable openly using dating platforms for hookups and casual dating, but in India, dating app users say they have more serious goals.

Bumble and its Potential IPO, India Launch, and Becoming a Content Creator

India
  • Wednesday, December 12 2018 @ 10:03 am
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Bumble has a lot on its plate these days, including a potential IPO, expanding its service to India, and becoming a content creator as well as building a “kind social network.”

The Wall Street Journal interviewed Bumble CEO Whitney Wolfe Herd about the female-friendly dating app, which has recently styled itself as a social media platform that promotes safety and helping women build relationships.

Bumble has been in the news lately because it’s rumored to be eyeing an IPO before the end of the year, with a $1.5 billion valuation. This could mean big news for the app, which competes with behemoths Tinder and more recently Facebook. Still, Bumble has managed to grow to 40 million users, up from 12.5 million in February 2017, which is significant growth compared to its competitors.

Bumble Launches BumbleSpots to Help Its Members Meet IRL

Canada
  • Thursday, November 29 2018 @ 09:18 am
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  • Views: 1,202
A BumbleSpot Verified Decal

Bumble disclosed in an exclusive to website Bustle that they will soon be launching a new feature called BumbleSpots to help its members meet face-to-face.

BumbleSpots offers Bumble-verified locations where its members can meet so they feel safe grabbing a drink with a match for the first time IRL. It’s a new way for the female-friendly dating app to appeal to its prime market: single women.

Getting people to meet in person instead of messaging each other over a dating app is no small feat. Tinder and Hinge have been trying different approaches to get users to meet face to face, but it’s still a difficult proposition. This is especially tough for female daters, who feel unsafe meeting strangers at locations or neighborhoods that are unfamiliar. Bumble wants to remove as many barriers as possible for women to feel more empowered in the online dating process - not only to reach out via a dating app, but also initiate meeting in person.

Facebook Dating Adds New Features As It Expands To Canada And Thailand

Canada
  • Tuesday, November 13 2018 @ 10:10 am
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  • Views: 3,655
Facebook Dating is now available in Canada

Since the announcement of Facebook Dating at the company’s annual F8 developer conference in May, the online dating industry has anxiously awaited the arrival of its newest competitor. Facebook began testing its matchmaking product internally in August, revealing a few key features in leaked screenshots, then went live for users in Colombia in September.

Canada and Thailand are the latest nations to take Facebook Dating for a test drive. The feature launched in the two countries earlier this month, along with several updates that aim to enhance the dating experience.

The first update is Second Look, a tool that will be familiar to some users of other dating services. Second Look, as its name implies, allows users to reconsider matches they have previously passed on by going back through their Suggested Matches or reviewing profiles they may have accidentally rejected. Similar “do-over” features can be found on services like OkCupid and Tinder, but it is often limited to members with paid subscriptions.

Bumble Launches in India with Partner Priyanka Chopra

India
  • Thursday, November 08 2018 @ 10:32 am
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Priyanka Chopra and Whitney Wolfe Herd at the launch dinner for Bumble India
Image: BFA.com/Zach Hilty

Bumble announced the launch of its female-friendly app in India with a celebrity dinner at the Gramercy Hotel in New York.

CEO Whitney Wolfe Herd joined Indian actress Priyanka Chopra, who just partnered with Bumble to bring the app to her home country. They hosted a dinner for women of Indian heritage who are at the top of their respective fields to celebrate the launch.

According to Forbes who reported on the event, attendees included Vanity Fair’s Radhika Jones, Hillary Clinton’s former political staffer Huma Abedin, Teen Vogue’s Samhita Mukhopadhyay, Saks Fifth Avenue’s Roopal Patel, fashion designer Anita Dongre, and Girls Who Code co-founder Reshma Saujani. The Daily Show’s Aasif Mandvi was also in attendance.

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