Tinder

Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Mixing politics and dating isn’t always the best idea, but one thing’s for sure: politicians want to encourage young people to vote and be politically active. So what better way to connect with them than on their own turf?

At least, this is the thinking behind UK Prime Minister David Cameron’s latest move. He joined Tinder last month, not to date, but to connect with millennials, who are a target voting market. He met with leading tech companies earlier to try a new approach that would engage young voters.

Reports claim he has joined Tinder to encourage young people to vote in the EU referendum, amid fears many aren’t registered. The plan with Tinder is that Cameron will place advertisements that resemble dating profiles as part of the electoral registration drive.

Does this seem deceptive to people on Tinder who are looking to meet dates, not to engage in politics? Perhaps, but this isn’t the first time dating apps have gotten political.

Earlier this year, Swipe The Vote asked Tinder users 10 questions designed to assess their political preferences for issues like same-sex marriage, immigration and fracking. And when Bernie Sanders supporters on Facebook noticed a trend of Bernie fans looking to meet each other, a new dating site called Bernie Singles was born. Now, there’s even a dating app for Trump opponents called Maple Dating, which offers eligible Canadian matches to Americans who want to leave the country.

So what does all this mean? Are dating apps getting more political? Should dating and politics mix? It’s murky ground, but one thing is for sure. Politicians wanting to capture the attention of young voters have to think outside of normal ad campaigns. And if setting up a dating profile on Tinder works to engage your audience, then why not meet them where they are?

Bumble has gotten in on the political action, too. It now allows its users to declare which Presidential candidate they support, and to filter those who disagree accordingly. JSwipe also has features that let you filter according to political persuasion. And while most daters are willing to date across party lines, they have their limits. The polarization of American politics is getting more personal, where people who are staunch supporters of particular polarizing candidates – like Trump – or specific issues, like those that deal with LGBTQ laws – do not want to date those who disagree with them.

So where does that leave us? Dating culture reflects our shifting values and politics, so it’s only natural that in a controversial Presidential election season, we become more engaged in political discussion. But hopefully after November, you can date a little easier.

For more on this dating app you can read our Tinder review

Tinder has just released an update to its app. Now, Tinder users in New York City (where the new feature is being tested) can play "matchmaker" with other users by sharing profiles in their social networks outside of Tinder.

WIth the new feature, these users can share profiles of other users on messaging apps like Slack, Evernote, and Gmail, or social platforms like Linked In, Tumblr, GroupMe, and Wunderlist. Tinder users however are not able to share profiles over Facebook.

In theory, a matchmaking feature on Tinder makes sense because of the sheer volume of users - it expands your network and opportunities even more. The downside of this latest update is that other people on Tinder can take your profile, post and share it wherever they want, and you have no control.

People post their profiles on Tinder knowing that other users of the app can swipe and accept or reject them, but like with online dating sites where users don't necessarily want their work colleagues or family members to know they are signed up - swiping and matching has always been done within the confines of the app. Even though you sign up on Tinder with your Facebook account, and photos are pulled from your Facebook page, your activity on Tinder isn’t posted to your Facebook account for all to see. The two are kept separate for privacy. 

Our work and love lives have generally been kept separate for good reason. Let’s say you have a business meeting with some important clients, who are connected through your boss (and to you) on a platform like Slack or LinkedIn. You probably wouldn’t want them to know how you present yourself on a dating app – as it could be very different from your professional persona. In Slack, you can send a Tinder profile you received to your entire work team if you want. In LinkedIn, you can share the Tinder profile with the general LinkedIn public. (This might make for a good revenge plot if you are upset with a co-worker or an ex girlfriend.)

If you share over Wunderlist, you can essentially make the profile you are sharing part of your “to-do” list. If you want to save and read someone’s profile later, you can do this when you share with Pocket.

Once you share a profile, the recipient gets a link to open the profile in Tinder. If they don’t have an account, they are prompted to join in order to view. (The shared links expire after 72 hours or five clicks, so at least there is a limit on sharing one profile.)

New York is a testing ground for this app feature, so it might be tweaked before it’s launched to other cities.

Will this new feature work for Tinder users? It's hard to tell, but it definitely will make online dating not only more interconnected, but more complicated. When you blur the lines between public and personal and don't give people the capacity to maintain some control over their own profiles, chances are, they won't stick around.

Tinder’s simple swipe functionality has long made it a target of criticism. Detractors claim the dating app is a magnet for promiscuous singles hoping for hook-ups, while defenders say meaningful relationships are also part of the package. A new study suggests the latter may be right.

Researchers at Webster Vienna Private University in Austria asked 75 users of Tinder and other dating services to complete questionnaires about their motivation for online dating. They were also asked to rate their sociability, self-esteem, and sexual permissiveness. They shared their findings in a paper entitled 'On the differences between Tinder versus online dating agencies.'

“To date there has been little scientific research exploring the characteristics and motivations of those who use online dating agencies and social dating apps,” said lead author Dr. Kathleen Hodkinson, Assistant Professor in the Department of Psychology. “We were interested in understanding whether users of these two types of services differ from each other, and from those who do not use any form of online dating. What the research has essentially highlighted is that they don’t appear to.”

The study concluded that Tinder users have the same motivations as users of other sites, and that they do not significantly differ from traditional daters in their behavior or what they’re looking for. Those results are in line with a broader body of research that has found that online daters strongly resemble those who do not use online dating. “It is likely,” Hodkinson explained, “that as online dating continues to grow in popularity, its users are becoming increasingly diverse and therefore more reflective of the general population.”

Early studies of online dating drew completely different conclusions. They found a positive correlation between time spent on the internet, loneliness, and anxiety. Further studies failed to replicate that finding, and with the stigma surrounding online dating almost completely gone, Hodkinson’s study feels closer to the truth - at least the truth as we experience it in 2016.

What Hodkinson’s team did find is increased sexual permissiveness in Tinder users, which they chalked up to the younger age of the app’s userbase. They also found they men are more likely than women to use dating services to find casual sex partners, a finding that is consistent with other studies that show similar behavior patterns among males both online and offline.

The study hopes to inspire more in-depth research to further test the assumptions made, in particular taking other variables such as religious beliefs, income, and marital status into account. For now, it provides a starting point for evaluating how dating services are used today and how it may evolve in the future. For more on this dating app for which the study is about please read our review of Tinder

Some break-ups are worse than others, but all break-ups can take a toll on our mental and emotional state. How many times have you chosen to distract yourself from the pain and sadness you feel? Probably more than you think – sometimes by going out with friends, drinking, or having sex, and other times by throwing yourself into work, a hobby or a new fitness routine.

Now, more and more of us are turning to dating apps to swipe and feel that little “rush” from matching with a new profile or engaging in some flirtatious messaging. And why not? It’s healthy to flirt, to meet new people, right?

Not necessarily. Using dating apps as a distraction – to swipe through endless profiles – can work against you and delay the healing process after a break-up. As a writer for website Bustle described it: “An unexpected match with an attractive guy would briefly pull me out from under the cloud of sadness, and it validated my future dating potential in the most superficial way possible. At the time, I knew that it was wrong for the approval of random strangers to mean more to me than the unconditional support from my friends and family, but I didn't want to stop swiping: the next match could always be better than the last…After the fleeting glow from a witty text exchange faded, the positive feelings about myself did, too.”

Distracting ourselves isn’t always the best thing for getting over a break-up. Healing is a process – it’s good to feel your emotions and come to terms with your broken heart. Healthy transformation comes from this process of sitting with pain so we can let go and move on. Distraction only serves to delay our healing.

Don’t get me wrong – it’s good to throw yourself into something healthy, like joining a new running group or growing that garden you always wanted. But when you try and ignore your feelings, opting for quick fixes like the rush from swiping through a dating app, it can backfire.

The “high” you feel from superficial interaction is fleeting, and can leave you feeling worse than you did before – and more likely to swipe. In fact, swiping can become a validation exercise, rather than a healthy way to meet dates. You don’t want to confuse the app itself with your ability to connect with people.

Our self worth doesn’t come from how many matches or messages we get, or how many opportunities we have to meet new people. We have to feel grounded in ourselves – confident in our abilities, independence, and worthiness – rather than dependent on what others think – especially random strangers over text.

So next time you are tempted to login to Tinder after a break-up because you are in desperate need of distraction or validation, call your friend and go out for dinner instead. You’ll be happier and healthier in the long run.

Tinder, the swipe-for-matches dating app owned by IAC's The Match Group, is acquiring the startup behind the popular communication app Knock Knock.

The San Francisco-based startup, called Humin was founded by serial entrepreneur Ankur Jain and David Wyler in 2012. Humin's first product was a platform for managing contacts. Later the company launched Knock Knock, a stand-alone app that offers users options to connect with nearby individuals when they tap twice on their phone.

It’s not hard to see why Tinder would be interested in a company that fosters in-person interactions. Tinder has now inked a deal to acquire Humin's intellectual property, technology, and team (though Jain has given his employees the option to stay or leave). Jain will join Tinder as vice president of product, while Wyler will become the company's vice president of partnerships.

"It's clear that the team deeply believes in our vision and future plans," said Tinder's co-founder and CEO, Sean Rad, in a release. "We're excited to leverage their experience and IP to accelerate our product roadmap along with some other exciting projects we have in the works."

"What gets me stoked is that this [acquisition by Tinder] gives us the ability to do what we can do at scale," Jain said. "Dating is just one piece of Tinder's mission and vision."

The acquisition was likely in the works for some time. Tinder was in the market for an acquisition and Humin was struggling to raise further capital. Rad and Jain, who have known each other for years, finally discussed the possibility of joining forces last autumn.

"We talked about our visions for connecting people in the real world, and the challenges there we could solve," Jain told Inc. "It was kind of a shock, but he said 'we should think about an acquisition.'"

Exactly how Tinder plans to use Humin's technology is unclear, but speculation has been made that Humin’s background in contact management and location-based functionality will be used to evolve Tinder beyond the dating space. The app hopes to become a service with a broader mission of introducing people in real life, whether or not romance is in the cards.

Whatever the future holds, Jain is excited about it. "Tinder is on the cusp of massive growth because it's just starting to embrace the breadth of its mission of helping people meet and connect in the real world," he told Mashable. For more on the Tinder dating app please read our review.