Types (Niche)

Despite criticism every time it surfaces, there’s at least one app idea that refuses to die. Stroovy is the latest in a long line of apps for rating and reviewing people - especially your exes. What makes this one different, however, is that it’s limited to people who use dating services.

“Finding the perfect mate can seem impossible,” reads the app’s website. “Stroovy provides serious online daters a community-led platform for peer-to-peer dater review.” The app encourages singles to “authenticate before you date” and “Stroove before you groove” - ostensibly for the purpose of making online dating safer, but it’s hard to believe users won’t be more attracted by the possibility of pettiness and scandal.

The idea is similar to Lulu, an app for women to review men, which stirred up plenty of controversy when it launched. Lulu has since transitioned beyond its original intent and Stroovy vows to be different by accepting reviews from users of all genders. Stroovy also promises to help users:

Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Fresh off the news that BeautifulPeople.com had been hacked comes another tale of privacy violation. This time, Fling.com is the victim of the breach.

International Business Times reports that tens of millions of credentials were stolen from the adult dating website and put up for sale on the dark web. The information allegedly includes usernames, plain text passwords, email addresses, IP addresses, gender, sexual preferences, and date of birth records. It appears that some of the accounts belong to Fling administrators.

According to the hacker responsible for the breach - who goes by the pseudonym ‘peace_of_mind’ - the data dump contains more than 40 million Fling.com records. It’s currently on sale for 0.8874 bitcoins, which is worth approximately $411 at the time of writing.

Vice Motherboard obtained a sample of the data from the hacker. The individual to whom the Fling.com domain is registered then confirmed its legitimacy.

“We take internet security very seriously,” he wrote in an email to Motherboard. “Our site is free to join and we do not store any credit card information. We've investigated the sample data and it is from a breach that happened in 2011.”

Motherboard also shared the sample data with security researcher Troy Hunt, proprietor of the breach notification website “Have I Been Pwned?” Using HIBP, Hunt discovered and contacted two victims of the Fling breach. One confirmed their full password in the sample. The second claimed they had no recollection of joining the site, but said the beginning of the password was something they have used in the past.

On the bright side, some of the email addresses in the sample did not appear to belong to any Fling accounts. Motherboard tested 101 addresses and found that only 61 were already in use.

Additionally, some of the accounts included in the data may have been disabled prior to the breach. “Accounts in the sample were also flagged with settings such as ‘admin_disabled,’ ‘user_disabled,’ or “active,’” writes Motherboard. “However, these flags seemed to have no bearing on whether an email address was already in use or not on Fling.”

Continued investigation provided further reason to believe that not all the accounts for sale are valid. Motherboard found that accounts can be created on Fling without clicking a verification link sent to an email address. They also found that Fling passwords are required to include numbers, though many passwords in the sample data only contained letters.

To be on the safe side, anyone who has used Fling.com should change their password - particularly if it has been used for more valuable services, like an email account or bank account.

If you’re single and own a smartphone, chances are you’ve downloaded a dating app.

Many people try at least one or two apps, swipe and message for a few weeks, and then quit in frustration because they don’t get many matches, their messages go unanswered, or they never actually get a real date out of it.

Instead of going into app dating full force with no results, it’s better to keep a steady momentum and a few things in mind for successful swiping. Following are some tips to get your dating app game in shape:

Be respectful all the time.

It’s important to remember that even though you might be a great catch, people on dating apps are strangers who don’t know you. They don’t know your sense of humor, your background, or your close friends, so they have to take what you say at face value. So don’t start out being presumptuous – save the overt flirting, gross jokes, or sexual references for a more appropriate time – like when you are dating and are aware of your attraction for one another!

A picture is worth a million words.

Dating apps have really helped those who don’t want to spend the time writing a funny, clever profile. Instead, people can look at one or two photos and swipe based on that. (Most people don’t even read the descriptions or tags on your profile unless they like your pic.) So, you have to tell a visual story. Show a photo doing something you love that will spark a conversation. Include a headshot and a body shot, with no sunglasses or hats covering your face. Remember to smile!

Don’t message endlessly.

It’s fun to get a little flirtatious banter on, but at the end of the day, what do you have to show for it if you haven’t met in person? Instead of endlessly messaging, be bold and ask your matches out sooner rather than later – it doesn’t matter if you’re the guy or the girl. Ask, meet, and then see if there’s a spark.

Don’t swipe right on everyone.

Guys have a tendency to play the dating app game – swipe right on everyone and see who matches back with you. This is a bad strategy for many reasons, but most of all, because you’ll look like a robot to the app, and greatly reduce your swiping options. Instead, be a little more discriminate.

Check in during peak hours.

The best time to log in to your dating app is 6:00 in the evening, according to Bumble founder Whitney Wolfe. Checking in daily is a good idea, especially around happy hour time. But also make sure to log in on Sunday, which studies have shown to be the busiest day for online dating in general. People are ready to make plans, so get on it!

Christian Café from 2010

After 17 years of connecting Christian singles, ChristianCafe.com has something of its own to be excited about. The site recently launched a brand new (and long overdue) look.

The makeover catapults ChristianCafe firmly into the 21st century. The site now works well on all devices, from the smallest mobile phone to the largest desktop screen. “It just became easier, faster, and super user-friendly to use ChristianCafe.com on a phone, mobile device, or tablets,” says the blog announcement. “And, because we are mobile responsive, when you’re on the move, ChristianCafe.com goes with you.”

Visitors, new users, and current users will all benefit from the redesign. A few highlights of the changes include:

Christian Café in 2016

• Reorganized sign up pages that aim to make the registration process easier and faster
• More dynamic pages that are easier to navigate and provide faster results
• Mobile responsiveness that means the service can be used on the go
• A better overall user experience for members

Another perk? ChristianCafe hopes for an influx of new users now that the service is mobile-friendly. Not only does that provide obvious benefits to the company, it’s also a plus for users - more new members means more choices for everyone on the site.

Although the facelift means ChristianCafe.com has undergone significant cosmetic changes, the core values that have made it successful remain the same. “Our goal is to help Christian singles to search and connect with their life partner/future spouse,” says the site, “and with our new look, it will change the way singles see Christian dating online.”

Looking forward, ChristianCafe says to expect new features and greater functionality to be implemented on an ongoing basis. Continuous efforts will be made to be the top-of-the-line dating destination for Christian singles.

If you’re ready to give it a shot, head over to the site and sign up for your free 10 day trial. The trial period allows prospective members full access to the site - from free searching, to free messaging, to free winks and IMs - making ChristianCafe.com the only Christian dating site to offer complete trial access.

ChristianCafe is one of the leading sites for connecting Christian singles online and the only major Christian dating service that’s actually Christian-owned. Founded in 1999, ChristianCafé has spawned thousands of success stories that can be found in its testimonials section. Read our review here.

Since its debut, The League has earned a somewhat elitist reputation. True to its name, the dating app screens all of its applicants according to their career and education, making it a place for singles of a certain stature to find each other online.

Recently, the company launched a new version of its dating app in Los Angeles following a soft launch in New York and San Francisco, and is now focusing on events. Potential members are still required to apply before being able to use the app (the company claims more than 100,000 are on its waiting list). But once you’ve been approved as a member, you can join or create new events based on your interests.

TechCrunch interviewed CEO Amanda Bradford about the app’s new focus, and she emphasized its potential. “The overall goal,” Bradford told the news website, is to turn The League into a “members-only club,” with “a killer singles scene.”

Business Insider was a little more skeptical about the relaunch, calling it a “do or die moment” for the company, since they need to make some cash soon. According to Business Insider, The League spent most of the last year rebuilding its app from the ground up because it wouldn’t scale properly – hence the focus on events. The company needed to see if people were just curious about the app because of the media buzz, or if it was a viable platform where its members would truly engage. Although the app is still free, Bradford did say that the plan is to offer a freemium service and start charging a tiered membership fee, similar to a members-only club. “Ads aren’t feasible for us,” Bradford told the website.

The newest version of The League is meant to encourage friendships and networking among the site’s members, and not necessarily limit connections to dating. For instance, a female user can create a “women’s wine circle” or a running group. The focus is more on the activity, event or interest, and less on meeting potential dates, which makes these events more organic and fun compared to a singles party. The League has done its own events for members, but these are limited in comparison to members taking charge and creating events themselves.

So while the company says it’s not moving away from the dating space, it seems to be focusing more on the app’s potential to create connections – whether it’s friendships, business contacts, or potential dates.  The bigger question is how soon the app will be able to grow its membership, stickiness, and eventually its revenue stream.