Match Group has acquired The League, a dating app known for its exclusivity because you have to apply to join.

The news about the members-only dating app was disclosed by a Tinder spokesperson to Tech Crunch. The League has become popular among ambitious, career-focused people looking for a more exclusive dating app experience, and as a result the app grew a long waiting list with people vying for a place. The terms of the deal were not disclosed.

Match Group’s new CEO Bernard Kim sent an email to employees, sharing the news: “We have just closed our acquisition of The League, a premium, niche dating app with a curated member base focused on matching career-oriented users looking for a serious relationship,” Kim wrote.

Match Group is bringing the free background checks feature on Tinder to two more of its dating apps: Match (its signature app) and Stir, an app geared toward single parents.

The feature allows users two free background checks on matches, and after that there’s a cost. Right now, premium users on Tinder get four free background checks, and the same will apply for users of Stir and Match, according to The Verge.

The background checks feature was implemented in partnership with security service Garbo which actually runs the background checks. According to The Verge, when a user is chatting with someone and suggests meeting, a box pops up to ask if they want to do a background check. If they tap on the link, they see some safety tips before being transferred to the Garbo platform where the report is accessed.

Researchers from the University of Texas in Dallas, Stanford and Columbia Universities have developed a new dating app algorithm that they say can improve match rates up to 45 percent.

Their study was published in the INFORMS journal Manufacturing & Service Operations Management by authors Dr. Ignacio Rios from the Naveen Jindal School of Management at UT Dallas, along with Dr. Daniela Saban of Stanford University and Dr. Fanyin Zheng of Columbia University.

“One of the biggest issues is how to decide which profiles to show to each user in order to ensure that they will get meaningful matches,” Rios told the University of Texas Dallas news. “In many dating apps, we see a lot of frustrated users because they struggle to find a match that leads to a longer-term relationship. This is partly because of inefficiencies in how these apps work.”

Dating Group has made several high-profile acquisitions in the past year, thanks to a new round of seed funding and rising user numbers. The moves indicate the dating conglomerate is one of the main players in the fast-growing industry, expanding its competitive advantage by offering more niche dating apps.

In the fall of 2021, the company added Cupid Media to its growing portfolio, and now oversees more than 33 dating platforms, making it one of the world’s largest dating conglomerates along with Match Group, according to DatingNews.com. This acquisition also grew the company’s annual revenue to $300 million, which was already growing in the wake of the pandemic. Cupid Media owns dating apps AsianDating, LatinAmericanCupid, Muslima, FilipinoCupid, and ThaiCupid among others.

Dating Group has also acquired Dil Mil, a fast-growing dating app specifically for South Asian singles. At the time of acquisition, the app was growing at a rate of around 50% in overall downloads, with a 38% increase in active users, according to a press release from Dating Group. Dil Mil has become increasingly popular among South Asians in the U.S. and other countries who want a more targeted dating app experience. Dil Mil offers a diverse array of regional preferences with multiple language and religious options, something that the larger apps like Tinder can’t provide.

Metaverse dating apps have become popular among singles in China, and now one of the most popular - Soul - intends to go public in the Hong Kong market. It is backed by tech giant Tencent, with Bank of America Merrill Lynch and CICC serving as co-sponsors.

Soul lets users create and use avatars (often resembling Japanese anime) to interact over the app, and rivals TikTok for time spent engaging on the app – an average of about 40 minutes per user, according to South China Morning Post. It currently has over 32 million users.

Downloads and engagement have grown in part due to recurring lockdowns across the country from Covid-19 outbreaks. Between 2019 and 2021, Soul’s monthly active users went from 11.5 million to 31.6 million, according to parent company Soulgate.

Since Tinder was banned in Pakistan, young singles are flocking to private Facebook groups to meet others to date, even though Facebook Dating is not available in the country.

One of the most popular Facebook groups is Two Rings, a volunteer-run matchmaking group that does not charge its users any fees. It currently has about 228,000 members, and at least 335 couples have found spouses through the group, according to news source Rest of World.

"Instead of waiting on their parents or family to find somebody, they are actually now doing it all on their own," a cofounder of a Facebook dating group for graduates of some of Pakistan’s premier business schools told Business Insider.