Smitten, a new dating app designed for Gen Z daters, has raised $10 million in its latest round of Series A funding.

According to Venture Beat, investors of the app include Makers Fund, Possible Ventures, and Wonder Invest.

Smitten has gotten attention, thanks to a new study that found it had a post-match success rate of 60 percent, compared to Tinder’s 11 percent – a huge difference to online daters. It is currently the most popular dating app in Iceland and second most popular in Europe, so the new round of funding is in part to help the app expand into new territories and grow its user base.

Smitten has a new take on matching – in addition to sifting through profiles, it has added games to help young daters interact in more engaging ways. If you are interested in someone’s profile, you can start with a questionnaire game called Guessary, where you can guess how the other person answered a series of yes and no questions and get immediate feedback on whether they are correct. If you like how they answered, you can like and match with them and take it from there.

A new survey from dating app Hinge found that young Gen Z daters are no longer interested in hookup culture, thanks to the isolation they felt from the pandemic.

Forty-five percent of Gen Z daters surveyed felt that they had changed their dating habits for the better since the pandemic began - and are only interested in relationships that would be “additive” to their lives, according to a report from New York Post.

In addition, 39 percent of those surveyed said they were pickier about who they dated since the pandemic, and 91 percent of these respondents said this was because they didn’t want to waste time on the wrong person.

D. V. Williams - CPO of Match Group

Dating app conglomerate Match Group has appointed DV Williams as its Chief People Officer, according to the company’s press release.

Williams will be based in Los Angeles and will oversee operations that involve its employees, which according to the company include compensation, benefits, “people information systems,” diversity, equity and inclusion, and learning and development for Match Group, according to the company's press release.

Williams last worked in the same role for Cars.com, where he oversaw human resources as well as diversity and inclusion. He will report to Match Group CEO Bernard Kim.

Dating app Tinder and non-profit The Human Rights Campaign just announced a platform partnership to urge US Senators to pass the Respect for Marriage Act, which would repeal the Defense of Marriage Act and require the US government to recognize same-sex marriages.

Tinder users will be directed to a landing page with an email template, according to The Hill, where they can send a message to their respective Senators and urge them to support the bill. Part of the campaign includes highlighting LGBTQ+ couples who met over the app.

According to tilte:The Hill, the bill itself would repeal and replace provisions "that define, for purposes of federal law, marriage as between a man and a woman and spouse as a person of the opposite sex with provisions that recognize any marriage that is valid under state law."

Match Group, which owns Tinder, Hinge and other popular dating apps, has brought a lawsuit against Apple in India, accusing the tech giant of “monopolistic conduct.”

According to an exclusive report from Reuters, the lawsuit follows other filings the company has made against Apple’s App Store practices, since the company takes commission on every in-app sale and doesn’t allow third party payment systems. Match Group filed a complaint in the Netherlands with the country’s regulatory agency which fined Apple almost 50 million euro, until they came to an agreement to revise App Store practices.

Another lawsuit was filed against Apple in India for its App Store practices, arguing that the company “restricts innovation and development” by “enforcing the use of its proprietary in-app purchase system and ‘excessive’ 30 percent commission,” according to Reuter’s review of the filing. That prompted an investigation from the CCI (Competition Commission of India) back in December of 2021.

Bumble’s first original series to launch in India, Dating These Nights, was so popular it is back again with a third season.

The teaser for the series includes candid interviews with singles and celebrities about different topics of modern dating that don’t often get discussed openly. The series went live September 2nd on the company’s YouTube channel, and features filmmaker Zoya Akhtar, popular actor Mrunal Thakur, and star of the recently released film Darlings Vijay Varma, among others.

According to ANI Business Wire India, the first episode is entitled “Romances and Bromances” and features a conversation between Akhtar and actor Jim Sarbh to discuss what “healthy masculinity” looks like today.