Dating app conglomerate 9Count announced that it has raised another $6 million in VC funding on top of its earlier Series A funding of $21.5 million, bringing total funds raised so far to $27.5 million.

According to Tech Crunch, investors have taken notice of the company’s dating app Summer, a rebranding of former dating app Spark, which has gained traction in a saturated market namely for its appeal to younger daters.

Summer hit number one in the App Store in two markets immediately after its launch and now has more than 500,000 downloads, over a million registered users, and more than 300,000 monthly active users (just a few months later). 9Count CEO Alex Hofman told Tech Crunch that it’s “the fastest-growing dating app to hit the market since Bumble arrived in 2014.”

Founder of Blued - Baoli Ma

Baoli Ma, the founder of BlueCity Holdings which operates Blued, China’s most popular gay dating app, has stepped down from his position as chairman and CEO after the company was privatized and delisted from NASDAQ. The company has not yet named a successor.

According to the South China Morning Post, Ma hinted that it was difficult to run a gay dating platform in the country’s current environment, where the government is cracking down on LGBTQ content online and removing gay dating apps including Grindr from its app stores. Last year, Chinese conglomerate Tencent erased over a dozen LGBTQ university groups from WeChat. Same-sex marriage is currently illegal in China as well.

The country has enforced new rules regarding privacy, data management and algorithmic recommendations for the past few years, which have especially affected gay dating platforms like Blued. But the app has run into controversies on its own, too. In 2019, Blued suspended new user registrations for one week after a report came out that some underage users contracted HIV on dates set up via the app.

The global dating market continues to grow at a faster rate than ever before, with projections of total market value to more than double in the next five years.

A new study by Research and Markets detailing the growth of the online dating market globally had an optimistic outlook despite recent disappointing quarters from top dating platforms Bumble and Match Group. The value of the online dating market in 2021 was valued at $12.37 billion and is expected to grow to $28.36 billion by 2027. The online dating market is expected to grow at a CAGR (compound annual growth rate) of 14.84 percent over the period from 2022 to 2027.

Part of the reason for this growth is the popularity of dating apps, especially in countries with younger, growing populations like India and China. In addition, the proportion of single people has been rising worldwide, according to the study.

Dating app Bumble wants to extend its platform beyond dating and into social networking and virtual friendships through a new community feature – now dubbed “Hive.”

Hive is currently being tested, the company revealed in a recent earnings call with investors. While the company’s revenue projections have been lowered through the end of the year in part due to the app being pulled from Russia and the ongoing war in Ukraine, it is moving ahead on development projects.

Social networking has become an important part of Bumble’s growth strategy. Hive is in essence a revamping of its Bumble BFF friend-finding feature, and will offer things like group chat, polls and video calls to help people better connect over the app, according to Tech Crunch. The article pointed out that Hive focuses on helping people find “platonic connections through small communities.” In other words, Bumble is focusing on making the feature community-driven where people can drop in and out of conversations depending on their shared interests. 

Image: Amazon Studios

Cosmic Love, a new astrology-based dating reality series launched by Amazon Studios, has become a hit among young Gen Z daters. Instead of experts doing the matchmaking, the show leaves it to the contestants’ birth charts.

The premise is already popular – more than a third of Gen Z singles use astrology to decide who they date. Dating app Bumble announced it is rolling out astrology-based features for its platform based on its own user surveys.

According to website Her Campus, the new series was developed in part by celebrity astrologists the Astrotwins, also known as Tali & Ophira Edut, the official astrologers for Elle magazine and who co-founded an entire astrology-inspired brand called Astrostyle (which includes a series of astrology-based novels). They wanted to extend their brand to television, and despite being Gen Xers themselves, have drawn young Gen Z viewers.

Hinge announced a new feature called Not-so-Frequently Asked Questions to help its users discuss sensitive topics when they aren’t quite sure how to approach the subject.

The new feature is designed with LGBTQ+ daters in mind according to Gizmodo, and aims to help answer the questions many people have but that they are afraid to ask, like questions around substance abuse, gender identity, or even how to set up a date with your ex’s ex.

Some personal subjects have traditionally been off limits when you are first meeting someone or striking up a conversation over a dating app, but Hinge wants to change this. Important topics require discussion up front before delving into a new relationship – like questions about faith, substance abuse, sexual identity, and sexual exploration. Plus, discussing personal topics honestly helps people better connect, which is one of Hinge’s main promises.