Tinder

Match is one of the oldest names in the online dating industry, but its strongest asset is a much younger name in the biz: Tinder.

As the stigma around online dating fades, the industry is experiencing rapid growth, particularly in the Millennial segment. Pew Research estimates that use of online dating sites among young adults (ages 18-24) nearly tripled from 2013 to 2016, rising from 10 percent to 27 percent, and opening a major opportunity for Match Group to expand its market share.

Match owns Tinder, the leading dating app for Millennial singles. By placing the majority of its focus on growing Tinder, Match Group hopes to secure its position as the digital match-maker of future generations.

Are you single and do you love to travel? Delta Airlines is hoping so, because it just launched a marketing campaign with Tinder to promote its worldwide destinations to adventure-loving singles.

Delta commissioned artist Andrew Rae and advertising firm Wieden + Kennedy New York to create photo murals of several enviable travel destinations for people to use as backdrops for taking selfies. Rae painted funny and hip illustrations alongside each exotic scene. (The airline commissioned this project specifically in New York.)

The vibrant and colorful backdrops are on a brick building in Williamsburg, Brooklyn, so singles can take pictures with their phones, upload the pics to their Tinder profiles, and declare themselves jetsetters without actually traveling to the destinations. It’s a bit tongue-in-cheek and offers daters a new way of promoting themselves over the dating app.

Online dating companies are thinking outside the box, thanks to the flooded app market and growing consumer base. Popular dating apps Tinder and Hinge are now offering wedding competitions to users who meet through each of their respective dating apps.

Tinder announced that it would offer to pay $100K towards the cost of an LGBTQ wedding for a couple who met through the app. The move was a nod in honor of Pride Month in June.

Tinder launched a new feature last year to include “transgender” as a gender choice, along with almost 40 other options with which users can choose to identify. The company saw an additional 250,000 new matches made as a result of the inclusion, and now, they want to encourage one lucky LGBTQ couple to tie the knot. Tinder also discovered via a recent study that these users are more likely to want a serious relationship, rather than a hook-up. According to an article in Elite Daily, the large majority of gay users (66.4 percent) and lesbian users (62.1 percent) agree that using Tinder will lead to a long-term relationship.

Online dating is one of the most popular ways to meet people, thanks to free apps and services like Plenty of Fish and Tinder. But many daters opt to be more particular in their search, and are willing to pay for a more curated experience, whether it’s online dating, matchmaking, or even “casual dating” services, like escorts.

According to a new study done by Statista for the Digital Market Outlook (DMO), the United States has the largest share of adults worldwide who are actively paying for a dating service. More than a quarter – 26 percent - of daters in the U.S. are paying for dating services, followed by the UK at almost 21 percent and Germany with 17 percent.

Daters in France, China and Saudi Arabia were the least likely to pay for a dating service according to the study, with 13%, 11% and 5% of daters respectively who were active paying customers at the time of the study.

Online dating skeptics have plenty of reasons for opting out of modern singles’ favorite way to date, but here’s one they probably hadn’t thought of yet: personal photos being stolen for use in AI experiments.

A user of Kaggle, a platform for machine learning and data science competitions which was recently acquired by Google, exploited Tinder’s API to scrape 40,000 profile photos from Bay Area users of the dating app. He used them to train artificial intelligence, and also organized the images into a downloadable facial data set called People of Tinder.

Stuart Colianni, the creator of the data set, described it as a “simple script to scrape Tinder profile photos for the purpose of creating a facial dataset.” He also described Tinder as offering “near unlimited access to create a facial data set” and said his scraping the app offers “an extremely efficient way to collect such data.”

No, it’s not just in your head: most of your friends are online dating.

In a recent survey, Tinder took a deep-dive into Millennial dating habits and compared the experiences of online daters and offline daters. They looked at key differentiators around fidelity, communication, perception and mindfulness, and debunked some of the most persistent modern dating myths out there.

For starters, dating services haven’t ruined dating, despite what critics say. In fact, people who date online are likely to have more committed relationships than those who do not date online. Only 9 percent of Tinder users reported finding it challenging to maintain a committed relationship. That’s significantly lower than the national average.