Match Group Launches New App to Compete with LinkedIn
- Friday, February 02 2018 @ 11:30 am
- Contributed by: kellyseal
- Views: 1,186

Match Group, the company who brought online dating into the mainstream first with iconic dating site Match.com and then with its acquisition of Tinder, is looking for new business opportunities outside the dating industry. This week at CES, the company announced the new app Ripple for those wanting to network for career opportunities.
The app is positioned to be a direct competitor of LinkedIn, a popular career building and networking site. According to Ripple executives, LinkedIn’s framework is too stagnant for users to effectively network, and ends up being primarily a database of resumes. LinkedIn also doesn’t do much to create stickiness for people to update their profiles and check in regularly, unless they are actively seeking clients or trying to find a job.
Ripple borrows the matching game from Tinder to help with its stickiness. When you launch the app, Ripple presents you with people who might be a good professional match, based on interests, people you are connected to, events you’re attending, and groups you are part of. Ripple also includes your social networks like Twitter and Medium, so potential employers or work colleagues can see what you’re posting and what is most current (encouraging you to be more active). Users are able to decide whether someone is a good fit, and then connect with them.


